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TAG-Org Websites. Why Websites ?. Branding: Since it's our website , we can set the design and build the awareness of our brand. To create our own Online Presence. To promote our services and business. To interact with the users. To increase the Global Outreach.
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Why Websites ? • Branding: Since it's our website, we can set the design and build the awareness of our brand. • To create our own Online Presence. • To promote our services and business. • To interact with the users. • To increase the Global Outreach. • To collect statistics about regions and markets.
Introduction • Websites’ main components : • Domain name. • Design. • Development. • Content. • Hosting.
Domain name • www.TAGOrg.com • www.AGIP.com • www.AGIP-News.com • We have more than 1,800 reserved domains for TAG-Org and its related activities and services. • TAGI Domains is the only domain name registrar in the region (Gtld and Cctld)
Design The different aspects of web design include: • Web graphic design • Interface design • Authoring • Including standardized code • User experience design “Design is not just what it looks like and feels like. Design is how it works “ Steve Jobs • User friendly, Usability , Accessibility • Cross browsers/platforms
Development • Technologies : • Licensed : MS, .NET, SharePoint • Open Source : PHP, Java, Perl, Python, Ruby on Rails. • Static :HTML Language • IBM : Websphere • Others
Content • The website structure. • Used Keywords for SEO. • The Quality of the content. • Updates Frequency. • Graphic usage. • Multimedia and interactive content.
Hosting • Servers on which the website should run. • TAG Websites are hosted on TAG Cloud • Maintenance throughout the year. • DR site is under planning.
Indicators • Videos : • 5 online channels • Total number of uploaded videos is 13,607 • Number of yearly visits is : 1 M+ • Social Media Pages : • 50 + pages on (FB, Twitter and LinkedIn) • 108 k + fans and followers • Number of yearly visits : 1M+
Weaknesses • Absence of a digital marketing plan. • Lack of update and monitoring. • Lack of awareness with the online techniques that lead traffic to our websites. • Specifying the target audience and the way to reach. • Duplication of websites and services.
Opportunities • The infrastructure, resources. • Social Media to market for the websites. • Benchmarking. • The internet penetration is increasing. • The usage of the smart devices. • The ICT awareness is increasing.
Success Stories • TAG-Org • TAGIUNI • AGIP • AGIP-News • TAG-Personal (Media). The top websites in terms of visits, updates.
Marketing • Using different platforms such as: websitesand email, sms, including its wide variety of options and tools to conduct your marketing activities and achieve your marketing objectives. • Social Media networks • Affiliate Program • Search Engine Optimization • Email Campaigns • Banner Exchange
Introduction to Social Media • Social media marketing refers to the process of gaining website traffic or attention through social media sites. • Why Social Media ?
190 million average number tweets per day
4,250,000,000 Number of videos viewed on YouTube everyday
260,976,678 Active Worldwide Users
2.1 million LinkedIn Groups
3 million Business pages