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An Ondemand Viewer vs a TV Viewer How are they different?. Ondemand Small but perfectly formed high value viewer. TV The bulk of the audience, wider demographic profile. TV Mass audience with multiple facets. Ondemand Female, higher income, younger, European & Metro.
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Ondemand • Small but perfectly formed high value viewer • TV • The bulk of the audience, wider demographic profile
TV Mass audience with multiple facets Ondemand Female, higher income, younger, European & Metro
Source: Nielsen Net Ratings (Market Intelligence) & Nielsen TAM 16-22 July 2012
Source: Nielsen Net Ratings (Market Intelligence) & Nielsen TAM 16-22 July 2012
Source: Nielsen Net Ratings (Market Intelligence) & Nielsen TAM 16-22 July 2012
Source: Nielsen Net Ratings (Market Intelligence) & Nielsen TAM 16-22 July 2012
Source: Nielsen Net Ratings (Market Intelligence) & Nielsen TAM 16-22 July 2012
Source: Nielsen Net Ratings (Market Intelligence) & Nielsen TAM 16-22 July 2012
Source: Nielsen Net Ratings (Market Intelligence) & Nielsen TAM 16-22 July 2012