1 / 9

New Advances in Advertising Signage

New Advances in Advertising Signage. By Alan Cassinelli Corinne Frew Caitlin Flynn. 3D Signage. Images appear in 3D when viewed on TV Carefully measured in-arena camera placement, angles, distances Sponsor logos pop on TV “Wow” factor not experienced with traditional signage

omar
Download Presentation

New Advances in Advertising Signage

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. New Advances in Advertising Signage By Alan Cassinelli Corinne Frew Caitlin Flynn

  2. 3D Signage • Images appear in 3D when viewed on TV • Carefully measured in-arena camera placement, angles, distances • Sponsor logos pop on TV • “Wow” factor not experienced with traditional signage • Adhesive graphic or painted on turf or grass

  3. The Companies • Logopaint patented the 3D Sign product in 1997 • One of the world’s largest suppliers of 3D signs for sports arenas and sports events all over the world • Deliver 3D Signs and technology to more than 30 countries • Mirage 3D on-pitch branding: 4 years regional experience and worldwide use • Quintus Asia Pacific has used Mirage 3D since 1998 • Hong Kong and Singapore Rugby • Aviva Singapore Badminton Open • VW China Open table tennis

  4. Strengths • Increases awareness and exposure of sports ads • Creates more available ad space • Can be placed where other ads cannot (safety of players) • Can charge sponsors more money for these new and unique types of signage • 6 Nations Rugby

  5. Weaknesses • 3D signs can only be viewed from certain TV camera angles • Fans at the arena cannot read the ads • Can be distracting from game action • More expensive than traditional 2D signage

  6. The Miami Heat’s New Outdoor Digital LED Screen • Mediamesh “curtain” made of linear tubes filled with LED nodes which provide “pixels” for the display mesh • Largest digital LED media display in the Southeast—approx. 3,400 square feet • Only ¾ of an inch thick • Incredibly durable—ability to withstand extreme heat and cold

  7. Additional Details • Cost: $200 per square foot; The Heat paid nearly $700,000. • Use it as leverage to increase signage inside the arena • LED signage deals run in 30 or 60 second intervals; Prices have not been decided • Orlando Magic already considering adopting the technology for their new arena in 2010

  8. Your Thoughts? • Do you think 3D signs would be distracting from the game experience? • Do you think the new LED screen is a valuable advertising tool? • Is there too much advertising/signage in sports already?

  9. References • Sports Business Journal:http://www.sportsbusinessjournal.com/article/61109 • A New Dimension For Sports: 3D TV http://www.cnbc.com/id/27697141 • Huge transparent digital LED coming to Miami Heat arenahttp://www.digitalsignagetoday.com/article.php?id=21392&f=1&s=3 • http://www.logopaint.com/ • Mirage 3D signs: http://www.qap.sg/qap_mirage.php

More Related