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Speech & Persuasion

Speech & Persuasion. Analyzing Speech and Persuasion techniques in Oral Presentations & Advertising. Unit Goals. To analyze and evaluate the techniques of speech and persuasion To analyze and evaluate the techniques of advertising . Unit Vocabulary. Speech Persuasion Argument Rhetoric

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Speech & Persuasion

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  1. Speech & Persuasion Analyzing Speech and Persuasion techniques in Oral Presentations & Advertising

  2. Unit Goals • To analyze and evaluate the techniques of speech and persuasion • To analyze and evaluate the techniques of advertising

  3. Unit Vocabulary • Speech • Persuasion • Argument • Rhetoric • Anaphora • Antithesis • Bias • Colloquialism • Figure of Speech • Juxtaposition • Parralellism • Chiasmus • Tone • Undertone • Nonverbal Communication • Body Language

  4. Speech • What is a Speech? • It’s a type of _________________ that tries to convince readers to take a specific action.

  5. What’s in a Speech • ___________________________ • This is the purpose of a speech—to get people to do something. Getting people to act is going to take some convincing. • ___________________________ • Used to back up the opinions and arguments in a speech; it’s the evidence that wins people over.

  6. What’s in a Speech • ___________________________ • How you want a speech to sound. You want the audience to agree with you and feel strong enough to take action, so use strong words. • ____________________________ • Often, speakers can convince an audience by answering their questions. Think about what questions an audience might have and then try to answer them in your speech.

  7. Why give a Speech? • To inform • A speech might focus on a problem and call listeners to act • To Express an Opinion • It’s not enough to express your opinions. The speaker needs to convince the audience to agree with his or her ideas.

  8. Why give a Speech? • To Call to Action • Often, a speaker wants an immediate response from listeners—a response that involves taking an action to solve a problem. • To Present Solutions • Sometimes a speaker can be clear about the problem, but vague about the best course of action. Be sure to analyze the situation and evaluate the speaker’s plan.

  9. Evaluating Speeches • SOAPSTone • S_______________ • Who is the person giving the speech? • O______________ • What is the relevant historical perspective? What brought the speaker to the stage? • A_______________ • Who is the speaker giving the speech to?

  10. Evaluating Speeches • P_______________ • Why is the speaker giving this speech? What is his/her goal? What are they trying to convince the audience of? • S_______________ • What is the topic of the speech about? How will it be receieved? • T_______________ • Based on the speaker’s strategies and style choices, how do they feel about the subject of which they are speaking? What evidence supports this?

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