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Practical tips for new industry associations

Practical tips for new industry associations. Mark Dunn Co-founder, Past President, currently Treasurer Midwest Acquirers Association, Inc. USA. Sell, Sell, Sell. Let’s talk. Mobi?. PCI?. Lobby Ottawa. Purpose, roles, constituents. Key decisions to be made What is our purpose?

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Practical tips for new industry associations

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  1. Practical tips for new industry associations Mark Dunn Co-founder, Past President, currently Treasurer Midwest Acquirers Association, Inc. USA

  2. Sell, Sell, Sell Let’s talk Mobi? PCI? Lobby Ottawa Purpose, roles, constituents • Key decisions to be made • What is our purpose? • Whom do we serve? • Structure, management? • Be hands on • Maintain service mentality • Develop fair policies • Reach out to community

  3. MWAA • Non-profit 501(c) organization, incorporated 2003, MO • Governed by By-Laws; 7 Member Board, 3 Officers • President, Vice-President/Secretary, Treasurer • 7 Member Advisory Board • Non-membership: no dues, no voting membership • Followed format created by NEAA, “conference-centric” • Annual 2 1/2 day conference in July, Midwest city, USA • 500-550 participants; 1/2 Midwest, 1/2 USA, CA • 250 from 95 vendors; 275 MLS and attendees • Purpose: “to provide a regional opportunity for training, education and networking in the Midwest acquiring community”

  4. MWAA vs. ETA • MWAA • Regional US association, non-membership format, no lobbying activity • ETA • International association, Washington, DC, dialog with lawmakers • Purpose: “to provide leadership in the transaction processing industry through education, professional development, ethical standards, advocacy, and the exchange of information” • Classes of members: • Associate • Financial Institution • Service Provider • Application, acceptance, “good standing”,termination • Voting Representative, Annual Meeting • 15 member Board of Directors, 6 Officers, Committees

  5. MLS, Agents - ISO’s - Vendors - Banks - Processors • Educational focus on MLS, small ISO’s • Networking focus on small to mid-sized organizations • Sponsorship/business opportunity for large to mid-sized organizations MWAA Purpose, Constituents • Whom does MWAA serve? Banks, Processors Vendors THE MWAA Constituency Larger ISO’s Medium Vendors Smaller ISO’s Small Vendors Independent Agents, MLS

  6. Our Resources • Format: studied NEAA, ETA, other organizations • Leadership: Excellent team leadership, members • Sponsorship support: Amex, Discover, FDC, Heartland, EMS, BluePay, many others • Promotional initiatives: Lifetime Achievement Award • Media support • Educational initiative: FieldGuide Seminars • Circle of experts: Paul Green, Bob Carr, Greg Cohen, Adam Atlas and many others

  7. Good relationships with the industry media • Indispensable for getting the word out • Green Sheet • ISO & Agent • Digital Transactions • Transaction World • Transaction Trends • Events calendar • Non-cash sponsorships • Email, mailings to subscriber • Dialog with the industry

  8. How we work together • Greatest key to success • Hands-on leaders • Volunteer committees, workers • No paid staff • Key behaviors • Seek consensus • Check ego at the door • Develop priorities, manage by importance • Do not assume: Inspect your expectations • Develop budget, spend carefully • Depend on a good event manager

  9. Finances • Depends on model you choose • MWAA Revenues • Cash, non-cash sponsorships • “Golden Wheat”, Event, General, Media • Conference, other meeting fees • Exhibitors • Attendees • Have treasurer serve 2-4 years, maintain transparency • Focus on developing sponsors, careful expenditures

  10. Contracts and Policies • Watch hotel agreement • F&B: opportunity for over-runs • Other service agreements • Entertainment, speakers, sponsors, hosts • Policies • Vendor, exhibitor space • Membership, professional behavior, compliance • Payments, refunds

  11. Tools and Methods • Web site and brand identity • Online event registration • Permission-based email contact • Advertising • Email blasts, mailings • Chapter meetings • Planning meetings of Board • Site visits • More effective ways to manage our work

  12. Time Commitment • Provide time estimate • Board member: 4-8 hrs/wk • Officer: 8-12 hrs/wk • Get time commitment from all • Hold those who commit to responsibility • Manage committee work carefully • Be mindful of unpaid volunteer sacrifice

  13. Questions, Contact Info • What questions do you have? • Mark Dunn Treasurer, MWAA Consultant, FieldGuide Enterprises, LLC Office: 262-966-2215 Mobile: 414-688-4740 Email: mark@gofieldguide.com

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