Web 2.0/social media

1. Web 2.0/social media What is Web 2.0? What is social media? Are there good tools and websites in a variety of languages? And why is President Barack Obama in this talk?

2. Web 2.0 user case study:President Barack Hussein Obama, Jr.

3. Web 2.0 is … … weblogs or blogs, link logs, podcasts, twitter, bookmarking/sharing sites like del.icio.us, Digg and Reddit, RSS feeds and other forms of many-to-many publishing; social software, Web APIs, Web standards, online Web services, Facebook and MySpace.

4. web 2.0 social media defined • Examples of Web 2.0: • web applications (Google calendar) • social-networking sites (Facebook) • video-sharing sites (YouTube) • wikis (wikipedia, Grand Theft wiki) • blogs (Huffingtonpost, Afrigator) • mashups (web application hybrid) • folksonomies (del.icio.us, Digg, Reddit) • http://en.wikipedia.org/wiki/Web_2.0

5. web 1.0 versus web 2.0 • A Web 2.0 site allows its users to interact with other users or to change website content, in contrast to non-interactive websites where users are limited to the passive viewing of information that is provided to them. • http://en.wikipedia.org/wiki/Web_2.0

6. web 2.0 map http://en.wikipedia.org/wiki/Web_2.0

7. social media • Social media supports the human need for social interaction, using Internet- and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers. • http://en.wikipedia.org/wiki/Social_media

14. Ghana is tied for #11 • as you will see with the following slide, Ghana was #10 less than 1 year ago. Zimbabwe has one-half the population of Ghana but has more than 400,000 more Internet users. Zimbabwe’s percentage of users in Africa is 2.2%, compared to both Ghana and Senegal, both with a 1.5% percentage. • http://www.internetworldstats.com/stats1.htm

17. “The Battle that Clinton didn’t expect”by E.J. Dionne, Washington Post, 04/03/08 page A19 … [Hillary] Clinton ran the last campaign of the 20th century while [Barack] Obama ran the first campaign of the 21st century. Galston argues that Clinton ran a first-rate version of the last century's campaign -- her fundraising by past standards was impressive. But Obama one-upped her by understanding the new possibilities of modern communications. It wasn't just that he outperformed Clinton by raising so much money online; he also exploited the social-networking sites (he built and has maintained a major web 2.0/social media presence) … [he] understood the interaction between virtual communities and real communities.

18. Candidate Obama on campaign bus in 2008; he and his two aides are checking their BlackBerries

19. White House Web 2.0 pagehttp://www.whitehouse.gov/ President Obama’s White House website features a blog, videos of his speeches, his weekly podcast (a radio address formerly) and updates on legislation introduced to the U.S. Congress and executive orders signed by Obama.

24. First U.S. presidential official photo taken with a digital camerachief White House photographer: Pete Souza

25. excerpted fromObama’s link to America: his BlackBerryBy John D. Podesta January 20, 2009 Los AngelesTimes • “Americans elected Obama to engage in these battles not simply because they feared the future but because he invited them into his campaign. And throughout the transition, he remained hard-wired to Americans' concerns and their ideas … As president, it is more important than ever that he remain connected.”

26. Obama using BlackBerrycandidate Obama checking his BlackBerry with campaign manager David Axelrod, who is also checking his Blackberry

27. Obama photos from www.flickr.com

28. Web 2.0 is a conversation • Wikipedia users know that they can edit an entry, challenging the accuracy or questioning the objectivity of the information. Bloggers can talk to President Obama by posting on any of several interactive websites from the White House’s website to Facebook to MySpace.

29. folksonomy(ies) defined • (also known as collaborative tagging, social classification, social indexing, and social tagging)… the practice and method of collaboratively creating and managing tags to annotate and categorize content … Typically, folksonomies are Internet-based, although they are also used in other contexts. Most prominent example of a folksonomy is del.icio.us. • http://en.wikipedia.org/wiki/Folksonomy

31. del.icio.ushttp://delicious.com/innocentia74/priest

33. Web APIs defined • web APIs: An API, or Application Programming Interface, is a set of functions that one computer program makes available to other programs so they can talk to it directly … • http://www.programmableweb.com/faq#Q2

34. Web APIs defined • For example, a website that allows users to review local restaurants is able to layer their reviews over maps taken from Google Maps, because Google Maps has an API that allows it. Google Maps' API controls what information a third-party site can grab, and what can be done with it. • http://en.wikipedia.org/wiki/Application_programming_interface

37. Bloggers and blogstop row: Arianna Huffington (Huffington Post); Andrew Sullivan (the Daily Dish) & Jack Cafferty (CNN) bottom row: logo for the Daily Kos & logo for all Africa.com

38. what is a blog? • A blog (a contraction of the term weblog) is a website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. "Blog" can also be used as a verb, meaning to maintain or add content to a blog.

40. Who’s blogging?http://technorati.com/blogging/article/day-1-who-are-the-bloggers1/ • • Two-thirds are male • 60% are 18-44• The majority are more affluent and educated than the general population    ◦ 75% have college degrees    ◦ 40% have graduate degrees    ◦ One in three has an annual household income of $75K+    ◦ One in four has an annual household income of $100K+    ◦ Professional and self-employed bloggers are more affluent: nearly half have an annual household income of $75,000 and one third topped the $100,000 level• More than half are married• More than half are parents• Half are employed full time, however ¾ of professional bloggers are employed full time.

42. Blogs, podcasts, social bookmarking… The great advantage of using blogs or podcasts is each person can focus on their interests and research in an information saturated world. Creating a social network within which to share information improves communication and eliminates duplication of effort, since group members share and therefore are aware of eachother’s research and progress.

45. Influential blogs Daily Kos: a major U.S. political blog; it receives more than 800,000 hits daily, more than 20 million hits monthly http://www.dailykos.com Drudge Report: this website/blog that first came into prominence as the first news source to discuss the Bill Clinton/Monica Lewinsky relationship and which revealed the location of U.K.’s Prince Harry in Afghanistan http://www.drudge.com/

46. Influential blogs Technorati an Internet search engine for blogs; it has a list of the world’s 100 most popular blogs www.technorati.com/pop/blogs The Daily Dish A blog updated daily since June 2000 on politics, culture, faith, art, science, and anything that makes me laugh. http://AndrewSullivan.TheAtlantic.com/ The Huffington Post According to Nielsen NetRatings, Huffington Post had 8.9 million unique visitors in February, 2009 (by way of comparison, the right-leaning Drudge Report had 3.4 million unique visitors).The Huffington Post has 22 million unique users each month and is the most linked-to blog on the Internet. http://www.huffingtonpost.com

47. Podcasts • The logo used by Apple Computers for podcasts.

48. Podcasts the combination of broadcasting and iPods The incredible international popularity of Apple Computers iPod mp3 player led to a new style of acquiring mostly audio information - via files published on the Internet in XML based Really Simple Syndication technology or a RSS feed.

49. a podcast is … • A podcast is a series of audio or video digital media files which are distributed over the Internet by syndicated download, through Web feeds to portable media players and to personal computers. Though the same content may also be made available by direct download or streaming, a podcast is distinguished from most other digital media formats by its ability to be syndicated, subscribed to, and downloaded automatically when new content is added. • http://en.wikipedia.org/wiki/Podcast