English SOL Institute Secondary Media Literacy Strand

1. English SOL Institute • Secondary Media Literacy Strand Janet Anderson Lewis, NBCT English Faculty – Fieldale-Collinsville Middle School

2. Objectives • Overview of new media SOL • Vertical alignment of concepts • Media as a unit – advertising and news • Media embedded into English curriculum • Ideas to use with minimal adjustments

3. Secondary Media Literacy • Key Points in Media Literacy • Embed Media Literacy throughout content • Pair with research to create a research “product” • Pair with persuasive/analytical reading and writing

4. Secondary Media Literacy • Key Points in Media Literacy • Distinguish between fact and opinion • Identify author, audience, content, and purpose of media messages • Compare/contrast auditory, visual, and written media messages

5. Secondary Media Literacy • Key Points in Media Literacy • Review media for persuasive or rhetorical devices • Provide opportunities for collaboration and use of 21st century skills • Opportunities to write/analyze blogs, Web sites, Pod casts, wikis, etc.

6. Key Attributes • Authorship – Who wrote/created it? • Format – medium AND elements: color, sounds, voices, etc. • Audience – persons meant to see message • Content – visible AND embedded • Purpose – persuade, inform, entertain, sell, or combination • Auditory/Visual/Written • Specific 6-9 Implied 10-12 “Students will continue…”

7. What are the Techniques? • Middle School (7th-8th) • Name calling/innuendo • Glittering generalities • Bandwagon • Testimonials • Appeal to prestige, snobbery, plain folks • Appeal to emotions • High School (9th) • Ad hominem • Red herring • Straw man • Begging the question • Testimonial • Ethical appeal/Ethos • Emotional appeal/Pathos • Logical appeal/Logos

8. Sample Unit • Developed for English 7

9. Audience: Demographics • Demographics.pdf • Anticipation Guide • From www.readwritethink.org

10. Examples of Persuasive Techniques – Advertising *

11. Format Color Pictures Text Diction Target Audience Content: Persuasive Techniques Purpose

12. Political Ads Format Color Pictures Text Diction Target Audience Content: Persuasive Techniques Purpose

13. http://www.heathbrothers.com/

15. Learning Experiences • Read Write Think video http://www.readwritethink.org/files/resources/videos/plevid.flv • PBS Kids activities http://pbskids.org/dontbuyit/advertisingtricks/ • Article on Analyzing Commercials http://www.understandmedia.com/media-theory/110-how-to-analyze-a-television-commercial • Create a persuasive technique scrapbook • Share examples of great ads from YouTube • Commercial Analysis Handout * • Analyze ad campaigns: print, radio, internet, TV

16. Pepsi: “Live for Now” • http://www.youtube.com/pepsi Radio ad Analyze using Triple Venn Diagram

17. Lewis Ad Agency • Design an ad campaign: • print/TV/radio/website • Local businesses – consider for profit and not for profit • Competing ad teams • Have students present and analyze • Examples: Wii and YMCA

18. Martinsville Bulletin 5/4/12

19. News Media • Fact/Objectivity vs. Opinion/Subjectivity: Cannot disagree with a fact; can disagree with an opinion • News vs. Editorial (Letters to the editor and/or legislators) • Use of photos • Perspective/Point of View

20. Podcasts and Twitter • Grammar Girl podcasts • http://grammar.quickanddirtytips.com/ • Create podcasts – Bluefire, Audacity, Garage Band • Teju Cole on NPR http://www.npr.org/2012/04/09/150068298/simple-tweets-of-fate-teju-coles-condensed-news

21. Incorporating Media & Research • RADCAB www.radcab.com(radcab-rubric-2.pdf) • Multi-genre Research Project * • PSA on research topic • Famous speeches - MLK/Learning Styles http://www.americanrhetoric.com/top100speechesall.html • Presidential Inaugural Addresses http://www.bartleby.com/124/ • Truth in Campaign Advertising at NPR http://www.npr.org/blogs/itsallpolitics/2011/11/03/141981132/looking-for-the-truth-in-campaign-advertising-presenting-message-machine

22. Embed Throughout Content • Vocabulary • Denotation and Connotation • Group words by connotation • Word walls • Albums on iPads or Interactive Notebook • Diction: author’s word choice/purpose

23. Embed Throughout Content • Rhetorical/Syntactical devices (AP curriculum) • Author’s Purpose: fiction, nonfiction, poetry, drama • Character Analysis – what techniques do characters use to achieve their objectives? (Edmund/White Witch, Charles Wallace/IT, Othello/Iago) • Have students “sell” a book: Novel Project * • Persuasive Writing – have students consciously use specific techniques in their essays

24. Fun Examples of Great Ads • http://www.youtube.com/watch?v=PrShUb4pU14&safety_mode=true&persist_safety_mode=1&safe=active • http://www.youtube.com/watch?v=CW2dSB-a0D4 • http://www.youtube.com/watch?v=GAgh86j5alI • http://www.youtube.com/watch?v=ub_a2t0ZfTs • http://www.youtube.com/watch?v=R55e-uHQna0 • http://www.youtube.com/watch?v=JtBTUUWQN2Q&safety_mode=true&persist_safety_mode=1&safe=active • http://www.youtube.com/watch?v=Ug75diEyiA0 • http://www.youtube.com/watch?v=HUDH7TSQa4k&safety_mode=true&persist_safety_mode=1&safe=active • http://blog.musikpitch.com/2011/advertising-jingle/top-10-advertising-jingles-of-all-time/

25. Questions? • Powerpoint will be available on the VDOE website • * Handout

26. Contact Information • Janet Anderson Lewis • jlewis@henry.k12.va.us

27. Disclaimer Reference within this presentation to any specific commercial or non-commercial product, process, or service by trade name, trademark, manufacturer or otherwise does not constitute or imply an endorsement, recommendation, or favoring by the Virginia Department of Education.