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Who’s Minding The Store? The Current State of Food Safety And How It Can Be Improved

Who’s Minding The Store? The Current State of Food Safety And How It Can Be Improved. The Role of Media in Public Health and Food Safety The Contributions of Media and Science Writers to Food Safety Presented by Jim Prevor President and Editor-in-Chief PerishablePundit.com

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Who’s Minding The Store? The Current State of Food Safety And How It Can Be Improved

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  1. Who’s Minding The Store? The Current State of Food Safety And How It Can Be Improved The Role of Media in Public Health and Food Safety The Contributions of Media and Science Writers to Food Safety Presented by Jim Prevor President and Editor-in-Chief PerishablePundit.com JPrevor@PhoenixMediaNet.com

  2. BEGINNINGS …WHOLESALE • Wallabout Market in Brooklyn

  3. BEGINNINGS …WHOLESALE • Washington Street Market in Manhattan

  4. BEGINNINGS …WHOLESALE • Hunts Point Market

  5. BEGINNINGS …AND MORE • Exporters • Importers • Supermarkets • Convenience Stores • Mail order • Restaurants • Farms

  6. Agenda • How We Work • The Role of B-to-B Media • Food Safety: Thoughts from the Trenches

  7. Prime Directive • Editorial Integrity • “We have many advertisers but only one reputation, if we lose advertisers, we will get more, if we lose our reputation, we will lose everything.”

  8. Rules to Write By • Fearless • Frank • Always Keep a Secret

  9. Long Term Relationships • Deep Knowledge • People • Operations • Access • Frankness • Favortism

  10. Industry Knowledge • Analytical Framework • Historical Awareness • Access to Expertise • Formal Research

  11. Intense Coverage • Spinach Crisis 2006 • 100 Days • 317 Articles • Over One Million Words • Editorial Awards • ASBPE • ABM • Others

  12. The Role of B-to-B Media • Help the industry understand the world. • Help the industry to understand Itself • Help the world to understand the industry. • Strive to help the industry improve.

  13. Help the Industry Understand the World • Government • NGOs • Scientific Journals • Law Reviews • Consumer Media • Important People

  14. Help the Industry to Understand itself • Industry News • Associations • People • Products • Position Issues & Events

  15. Help the World to Understand the Industry

  16. Influence Opinion Leaders “Perishable Pundit – Voice of Reason – I am an “Perishable avid reader of the Perishable Pundit – especially since the recent E. coli related spinach outbreak.” -Bill Marler

  17. Influence Opinion Leaders “I am indebted to Jim Prevor, the Perishable Pundit, for close tracking of the FDA’s import alert on Salmonella in cantaloupes….Thanks …for grappling with these issues with much thought and respect.” -Marion Nestle

  18. Influence Opinion Leaders Please know how much I appreciate the honesty and wisdom you bring to this issue. Thank you. I wish we could make you the “benevolent dictator” of the industry. In the end we all want a win/win/win situation. In that world, safe produce, scientific-based standards, a fair business model where everyone gets a reasonable return on their investment and last but not least, a satisfied consumer rules the day. Keep up the great work. Given the many different topics I deal with (i.e. I just got back from Thailand where I head a major research effort there on avian influenza) I have lots of reading to do each day just to keep up…..but I never miss your columns. I learn a lot from your common-sense wisdom. -Mike Osterholm

  19. Work With Consumer Media • Publish Articles • The Wall Street Journal • Quoted in Articles • Business Week, LA times, NY Times The Lede, The Guardian, Associated Press, Dow Jones Newswire • Radio and TV interviews • Pulsenet

  20. Work with Wall Street & The City • Conference Calls • Report Writing • Private Consultations

  21. Strive to Help The Industry Improve • Endorse or Oppose • Initiate Industry improvement • Persuade • Rally the Trade for the Good Fight

  22. Food Safety: Thoughts From the Trenches

  23. Epidemeology • Lack of FDA Expertise • Small Company Abuse

  24. FDA & Sins of Strength • Bully • No Standards • Refuse to Put Things in Writing • Slow to Make Info Available • Impossible Definitions • Legally Dubious Ways • Discretion Leads to Serfdom

  25. Regulation • Real Business Practices vs. Idealized Regulation • Senator Florez and his 1% • Standard of Regulation • Corruption – USDA Hunts Point • Negligence – 7th Street Market

  26. Science or Superstition • The Governor & The Glove

  27. One Food Safety Agency • Fine – But not the problem • Environmental • Labor • State vs. Local vs. Federal

  28. Regulatory Red Herring • Farmers Willing to Do Anything • FDA Avoids Clarity to Avoid Responsibility • Want Liability Conformance Based

  29. FDA & Public Health • Honduras Cantaloupes • Gold Standard • Import Alert • Buy Cantaloupe Less Safe Sources • Baseline

  30. Zero Tolerance • Field Grown Crops

  31. Buyers & Food Safety • Always Responsible • Not Price • Specification vs. the Transaction • Culture/Incentives

  32. Thank You! Jim Prevor www.PerishablePundit.com

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