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Loyalty the World Over: A Practitioner’s Perspective

Loyalty the World Over: A Practitioner’s Perspective. Loyalty the World Over: A Practitioner’s Perspective. November 25, 2011. November 25, 2011. Can You Ride the Wave of Change?. Let’s Go Surfing …. Insert Tow In Surfing Video. The Four Forces of Loyalty. Where We Focused.

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Loyalty the World Over: A Practitioner’s Perspective

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  1. Loyalty the World Over:A Practitioner’s Perspective Loyalty the World Over: A Practitioner’s Perspective November 25, 2011 November 25, 2011

  2. Can You Ride the Wave of Change? Let’s Go Surfing … Insert Tow In Surfing Video

  3. The Four Forces of Loyalty

  4. Where We Focused DEVELOPED ECONOMIES CA US CH IN BR AU EMERGING ECONOMIES

  5. Study Samples Surveyed Sample SizeDemographic Segments Detailed 1100 1151 510 508 627 518 Gen Pop + Segments: Affluent, Young Adults, Seniors Gen Pop + Segments: Affluent, Young Adults, Seniors Gen Pop Only SEC Classes A, B, and C Only SEC Classes A, B, and C Only SEC Classes A, B, and C Only

  6. Global Differences, Global Commonalities

  7. The Top Line? Developed Economies EmergingEconomies vs. Energy Engagement Enthusiasm Tired Turned Off Tuned Out

  8. Trust in Business v. People

  9. Trust of Domestic Brands

  10. Optimism for the Coming Decade

  11. Highly Optimistic Outlook

  12. Optimism and Special Service

  13. Loyalty Program Participation

  14. Why Not Join?

  15. Pay-off Beliefs

  16. Influence of Reward Programs

  17. The Grand Global Loyalty Opportunity

  18. Class-Based Differences Be aware of class-based differences when designing a loyalty program.

  19. Culture Highlight Indian culture and catch the wave of optimism and patriotism running through the country.

  20. Trust Allay consumers’ fears about privacy.

  21. Demographics Don’t overlook the critical 26- to 34-year-old age group.

  22. Alignment Consider partnerships, which are well-suited to the Indian market.

  23. Be sure to download our white paper on the2011 COLLOQUY Cross-Cultural Research at www.colloquy.com/crosscultural Thank You Bryan PearsonPresident and CEO, LoyaltyOne www.loyalty.com Author of The Loyalty Leap: Turning Customer Information Into Customer Intimacy www.pearson4loyalty.com Twitter: pearson4loyalty Facebook: www.facebook.com/theloyaltyleap

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