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TEAM 4 : Darren Wong Chng Miao Ling Stephenie Mei suan. PLACE. Carrefour places it private labels within its category instead of a whole section of it. Private label. Other Brands. PRODUCTS There are several house brands under Carrefour’s private label.
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TEAM 4 : Darren Wong Chng Miao Ling Stephenie Mei suan
PLACE • Carrefour places it private labels within its category instead of a whole section of it. Private label Other Brands
PRODUCTSThere are several house brands under Carrefour’s private label. • CarrefourProducts are of solid, reliable quality. • Big SaverProducts are basic budget items. • Quality Line Products are collaborated with processors for good quality assurance.
PRODUCTSThere are several house brands under Carrefour’s private label. • Bio Products are organic with ecocerts symbols. • Reflets de France Products are authentic French regional specialties. • BlueskyProducts are Electrcial Products • Carrefour Home Products are Modern Electrical Products
PRICE • Lower priced • Example: - 1 Carrefour’s garment rack costs $9.90. - 1 International garment rack costs $92.14. - This shows that Carrefour’s garment rack is much more cheaper and worthwhile.
10% off all Carrefour’s House Brands • Every Tuesday PROMOTIONS
RECOMMENDATIONS • Regular promotions on House Brands • Advertise promotions : • Newspapers • Outdoor Advertising • Online • Sponsorship on Events • Charity