5 Tips to Increase Sales in a Travel Agency

1.         5 Tips to Increase  Sales in a Travel  Agency                                         

2.   The web has for several years been the source of information for the preparation of                               our holidays, finding ideas for stays, comparing prices, good destinations while                       looking at photos or compiling information on a particular country or places. A                           travel business website should meet the expectations of Internet users before and                         during their stay, and provide a large number of practical services such as hotel                             bookings, train and flight bookings, activities and other associated services.    Understanding the challenges of the online travel business is now essential for                         tourism professionals and a one-stop booking portal is the best answer to bring to                             travellers who are looking for hotels and activities in a destination. By taking                           inspiration from these good practices, a travel agent can increase their chances of                           having more online reservations!        Create the Desire to Travel  Create a desire to travel with your agency. Visualizing places to plan for their future                               vacations is the first hook to communicate about your stays and services, to meet                             the expectations of online customers, so that they can select one offer over                           another.  1 

3.     Offer dream trips to the four corners of the Earth! Quality services at the best                               prices, good advice and the guarantee of personalized monitoring of your trip. The                           local referencing of the destinations is often chosen according to the place and the                             centre of interest of the activity of the traveller.    Managing a Tour Operator Site  The image and reputation of your agency necessarily go through your website.                         Position yourself on strategic keywords in order to attract qualified customers.                       Offer a lot of useful information on the services of your establishment, share                           content (visuals of the rooms, restaurant menu, upcoming events, etc.). Offer a                         reservation space to your customers. Also, think of the regular updating of the                           catalogue and news of your stays to guarantee customer loyalty and satisfaction.    Focus on Your Prospect and Loyal Customers  Who are your most profitable customers? Who are the customers who care about                           the value you bring them? Who are the customers most satisfied with your services                             or products and ready to recommend you? These customers are your goldmine to                           increase travel sales.    In order to retain them, a CRM (customer relationship management) tool will allow                           you to get to know them better. Once you know your customers better, you can sell                                 more by seizing up-sell and/or cross-sell opportunities. The CRM tool can also                         help you refine your strategy by taking into account the purchasing recency,                         frequency and average cart value. You can also send promotional offers and loyalty                           points to your regular travel customers.    2 

4.   This customer database, therefore, allows you to increase turnover by specific                       commercial loyalty actions thanks to better segmentation of your personas and                       more precise scoring. If you opt for travel portal development, reports and                         analytics of your customers should be one of your primary focus.    Turn Your Website in a Prospecting Machine  Even with a point of sale network (B2C) or a smaller sales force than your                               competitors (B2B), an effective website is your real business introducer and a                         definite competitive advantage in the travel business.    Armed to generate business and positioned at the top in terms of ranking, your                             website is the key contributor to your turnover and growth. Consumers today in                           B2C, as well as B2B, seek information online before visiting a store. In the case of                                 travel businesses, almost 65% of the travel bookings are done online. Hence,                         focusing on your travel portal development is imperative.    Partner, Strategically  It is important, especially for tour and activity providers, to establish mutually                         beneficial partnerships with other companies in the sector. An easier way to do this                             is to opt for a comprehensive travel portal. The advantage of these metasearch                           booking engines is that they offer flights, car, train, hotel and activity bookings all                             under one roof, and at discounted rates.    Engage in Social Media  Word of mouth is the biggest source of revenue. And in today’s age, a word on                                 social media is worth more than 10 advertisements. Through a ​comprehensive travel agent portal​, offer your customer the ease of all types of travel bookings.                                                   Ensure an excellent payment experience and after-sales service. Developing a good                       3 

5.   strategy on social networks is a great way to publicize your agency, establishment,                           activity. These are surefire tips to increase the sales of your travel agency.    Advice via Chat  To avoid hesitation and encourage Internet users to book, remember to                       communicate online. ​Chatbots are an excellent way to engage with your customers throughout the day. The tool not only solves customer queries but also                                                 guides those who are unable to make bookings from the site easily. The live chat                               feature on your travel portal will ensure that you generate maximum conversions.    Personalize the Experience  You are much more likely to sell to an existing customer than to a new customer.                                 So why not work on building strong relationships with existing customers? In                         addition,   they   are   the   ones   who   will   leave   you   comments   and   give   recommendations. Pamper them from the moment of booking. For example, you                       could contact them after booking to make sure the booking process went well (two                             benefits: good customer experience and feedback for you).    Make sure they have a good time during the tour or activity and ask them (after the                                   visit) if they are satisfied. According to their response, find out a good time to ask                                 them for comments and recommendations.    Whatever the reasons for stagnating sales – be it lack of visibility, branding or other                               issues – the tips in this article (if properly implemented work) should help you sell                               more. If you still feel your website is not matching the user expectations, connect                             with us. With close to a decade of experience, OneClick is ranked as the best travel                                 portal development company by our clients. Our solutions have helped several                       travel agents skyrocket their sales.    4 

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