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Why do You Need an eCommerce App for your eCommerce Store?

Ecommerce businesses are growing more than before and eCommerce apps are becoming extremely popular. People are shopping online, like never before and eCommerce apps are changing how online shopping is done. It is beyond doubt that eCommerce businesses hold advantages for both retailers and consumers. For retailers, it is an opportunity to expand their business, boost sales with much lower spending on a budget than an offline business. For consumers, it is a simplification of the whole buying process from anywhere and anytime. Connect with us for more details.

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Why do You Need an eCommerce App for your eCommerce Store?

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  1.         Why Do You Need  an eCommerce App  for Your  eCommerce Store?                                   

  2.   eCommerce businesses are growing more than before and eCommerce apps are                       becoming extremely popular. People are shopping online, like never before and                       eCommerce apps are changing how online shopping is done. It is beyond doubt                           that eCommerce businesses hold advantages for both retailers and consumers. For                       retailers, it is an opportunity to expand their business, boost sales with much lower                             spending on a budget than an offline business. For consumers, it is a simplification                             of the whole buying process from anywhere and anytime.    Talking of some statistics, researchers show that there are 3.5 Billion smartphone                         users for the year 2020, which will go to 3.8 Billion in 2021, and 90% of the time on                                       mobile is spent on Apps.      Source: ​Statista    A survey shows that 57% of consumers prefer online shopping.   1 

  3.     Within the next two years, mobile commerce will control 73% of all eCommerce  sales across the globe. As we can see the rise of mobile users and online shoppers,  it’s high time for business owners to recognize the importance of Mobile  E-commerce and adapt to it by providing online solutions. Your eCommerce store  needs an eCommerce App!! People are getting smarter and so should your store.  (Offline and Online).    Reasons That You Need a Mobile App for Your eCommerce  Business:    2 

  4.   1. Be Visible to Your Customers All the Time  As far as consumers are stuck to their mobile phones, a mobile application is the  only way for your business to stay face to face with them. Once the customer has  installed your app, you win half of the battle. The other half, you can win by  strengthening your marketing strategies and by providing exciting features.   Make your brand available and visible to consumers all time.    2. Gain a Competitive Advantage  Customers love to buy from apps and knowing this fact you can be an early bird to  build your eCommerce app for your store while others are figuring it out. It is never  late to develop and launch an ​eCommerce app​ that has all your customer needs,  but you should also not be too late to the party. Nowadays, people have a higher  inclination to “Amazon” shopping and they always try to find that experience in  other apps. So, you have to undoubtedly meet those standards, otherwise,  customers won’t buy from you again.    3. High Conversion Rates  If you compare mobile apps and mobile browsers, mobile apps are the clear winner.  They have the power to attract and engage more consumers. Apps help in  developing a strong relationship with customers by allowing them to view  products, share reviews, add to cart, share products via ​social media​, make a  purchase, or buy later. Furthermore, Push notification and personalization will take  care of the app engagement. That’s why mobile apps have higher conversion rates  than browsers.    4. Provide Personalized Shopping Experience   Consumers need a personalized experience when they are shopping online and this  becomes easy to provide with mobile apps. As mobile apps track user’s browsing  3 

  5.   and purchase history, it is easy to send them custom recommendations through  notifications as they are always logged in to the app. Hence, mobile apps take user  experience one step ahead.      5. Customer Loyalty  A customer loyalty program is a marketing strategy to encourage your customers  to continue to buy from you. Make sure to have a loyalty program to motivate your  customers to buy from you. Mobile apps can have effective loyalty programs such  as rewarding points on customer’s 4th or 5th purchase, on a daily physical activity  they do (just like Myntra move), or rewarding points in scratch cards or spinning  the lucky wheel.      6. Data Collection & Analytics  Mobile eCommerce apps allow you to collect user’s information and track their  activity. Apps help to understand consumers more deeply by giving valuable  information such as their buying behavior, likes & interests, reviews & ratings,  personal information (Age, Gender, Location), and overall performance. This way  businesses can analyze the data to deliver more promising apps and products.     7. Reduce Cart Abandonment Rates  There are many reasons for cart abandonment, but one of the reasons is related to  the user experience through mobile apps. There is 20% cart abandonment in  mobile apps, 68% on desktop sites, and 97% on mobile sites. It clearly shows that  mobile apps have the lowest cart abandonment. This is because apps make the  checkout process smoother than others. Consumers can easily select their choice  of payment option(Wallet, GPay, Paytm), no overhead of adding shipping address  again & again, and lastly apps remember your preferences that are saved in the  settings.     4 

  6.   Conclusion  The importance of mobile applications for eCommerce businesses is increasing  every day. All the numbers and statistics say it all! One can well imagine how ​mobile  app development​ is a boon for your eCommerce store as it continuously engages  customers and helps build a strong bond with your target audience. The reality that  consumers prefer mobile apps can not be ignored. Now that you have understood  the importance, start thinking, and exploring.     Pack your ideas and bring it to us, and we at OneClick IT Consultancy will convert  them into reality. Share your thoughts or get your doubts cleared with us today.  Lets Connect​!                                      5 

  7.                   Thank You!            ​info@itoneclick.com  (+91) 98254-86321   ​www.oneclickitsolution.com  ​https://www.facebook.com/oneclickconsultancy/  ​https://twitter.com/​OneClickIT  ​www.linkedin.com/company/one-click-it-consultancy/  6 

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