GettingStartedWithCuration

1. ContentCuration ! ! ! ! Aintroductiontocuration–thefastestwaytobuildauthority,voiceandthought leadership..andbestofalltraffic. PaulClifford Disclaimer:   ©CopyrightPaulClifford&PageOneTrafficLtd Everyprecautionhasbeentakentoensurethattheinformationpresentedhereinisaccurate.However, neithertheauthornorPageOneTrafficLtdshallhaveanyliabilitytoanypersonorentitywithrespecttoany lossordamagecausedorallegedtobecauseddirectlyorindirectlybytheinformationcontainedwithin thiswork.Theinformationispresentedonan“asis”basis;thereisnowarranty. IncomeandEarningDisclaimer Youandyoualoneareresponsibleforanyincomeyoumakeorfailtomake.Thecopyrightownermakes nopromisesorguaranteesofincomewhatsoever. AffiliateDisclaimer Youshouldassumethatanyandalllinkswithinthisguideareaffiliatelinks.Assuch,theownerordistributor mayrealizecompensationshouldapurchaseoccur.Thecopyrightownerholdsnoresponsibilityfor productspurchased.

2. QuickStart FortheInternetMarketingcommunitywelookatwaystomakemoneyusingwebsites.We followasimpleequation;Traffic+Conversions=Sales...andthereforemoneyinourpocket. WhatmostpeoplefocusonisGoogletrafficasweknowitisthedominantforce-and represents70%ofthesearchenginetrafficontheweb-especiallywhenitcomestonatural organictraffic.Andofcoursewhenyougetitright-itsevergreen…itjustkeepscoming. SothewaytodothisisthroughSEO-andrankingoursitesusingpredominatelybacklinking techniques.Howeverweallknowthat,fundamentally,thisisnotapracticeGooglelikes.I mean,theyreallywantustojustputcontentoutthereandthenletGoogledecideitselfwhat/ whereitshouldrankfor. Thebig‘but’inallthisisthatit’shard.Backlinkingishardandlaboriousandattheendofthe day-itdoesn’tlast.ImeanGoogleisforeverchangingitsalgorithmstocombatbacklinking methods-andsoevenifwerankhightoday-thesitecoulddisappeartomorrow. Rememberallthefancyalgorithmchanges...Pandathisandpandathat... RecentlyMattCutts-Google’sChiefofwebspamannouncedanewalgorithm(Penguin)to specificallytargetsitesthathavebeenover-optimizedforSEO-soattheendofthedayyou justcan’twin! Intheend(aftereveryloopholehasbeentried)peoplealwayscomebacktothisstrategy- simplybuildanauthoritysitethatrepresentsyourvoiceorbrand-andwhenyougeneratea followingyouwillberewardedwithtraffic,backlinksandGooglelove.Allyouneedtodois monetizeitwithaqualitysqueezepage,ads,cpaorsomekindofproductandthenitsjusta caseofworkingoutwhatconvertsthebest. (c)2012PageOneTrafficLtd&PageOneCurator2

3. Whyauthoritysitesgettraffic? Thekeypointtounderstandisfirstly-themorequalitypostsyouputout-themoreyouget traffic.Itsbecauseeachpostcaptureslowlevelsoflongtailtraffic.Theselongtailkeywords areeasytorankonpage1-andalthough theydon’tnecessarilyhavehighsearch volume...manypostscapturelotsoflow searchvolume.Thesecondpointisthat theselongtailkeywordsarethebuyingthe keywords.Peopledon’tsearchforshoes theysearchfor‘whiteladiesrunningshoes’ Thefundamentalproblemofcourseiscreatingcontent. Youcaneitherwriteityourselforoutsource.Myexperienceswithoutsourcinghavenot alwaysbeengreat.Imeanitsfineifnooneisgoingtoreadthecontent-butifyouare puttingyournametoit-thenIfindIwouldratherdoitmyself.Butwedon’thavetimetodo allthat-itwouldhavetobeareallaboroflove….likefindingthebestbarsinNewYorkor trainingyourpetdogorsomething.Youjustcan’tseriouslyputalotofpassionintogetting ridofacne-canyou? Ofcoursewealsoknowthatwecan’tjustcopycontentasthatwouldbeuseless,infringe copyrightsandGooglewouldn’tlikeitonebit. Gobackintime HoweverwhatGooglelovesislinkingtoother1sites right?..rememberitusedtobecalled‘Backrub’. Solinkingisfundamentaltoanysite…ifanyofyour sitesarenotlinkingouttoothers..thenyouneedto changethatandyou’llbesurprisedattheresult. WhatGooglealsorecognizesisthatthereare authoritiesinthemarketthatreportontopicsin specificniches.Newssitesdonotalwayscreate theirownnews,theyfindothernewsandreporton 1 ZebraimagelicensedunderCreativeCommonscourtesyofImagebyLara Mercer 3

4. it...andreferencethesource. What’sinterestinghereisthatifyoubreakdownthesenewssites,technologyandcelebrity blogsandsoon-whattheyaredoingisaggregating.Theyarecollectingandrepublishing information...mostlythesameinformation.Technicallytheyarecopyingotherpeople’s contentandpublishingitontheirsite-andGoogleisrewardingthemforit-aslongasthey putareferencebacktothesource. Takenastepfurtheryoucanaddyourowneditorialcommentasanintroductiontothis content-andevensummarizeit.Aslongasyoureferencethesource-theninGoogle’s eyesthisis100%approved. Addyourownvoiceortone-andthenthisbecomescuration. Youarebecomingavoiceformaterialontheweb-andpeoplewillcometoyoursitetoread furthertimeandtimeagain. Themostprolificexamplesof thisaretheHuffingtonPost andDrudgeReport,which wereworth$315mand$30 millionrespectively.They simplycuratedothermaterial andgeneratedaloyal followingandreadership whichgeneratedhuge volumesoftraffic. Butthereareotherlesserknownbrands…fromcorporateslikehttp://popurls.com/orhttp:// smarterplanet.tumblr.comfromIBM. Itcanbedoneanywhereandonanytopic…allyouneedtodoiscreateasiteandget started. SowhytheneedforCuration? Whatyouneedtounderstandisthatwithsomuchcontentonthewebpeoplearesimply overloadedwithinformation.Theywantsmallerauthoritativesitestofollowanddigest. Beingacuratormeansselectingthebestcontentandwrappingitwithyourvoiceand comment.Thismakesyoutheauthoritywhichbuildstrustandrepeatvisitors. Hereismyfasttrackguidetogetyougoing. Curationisgenerallybrokeninto3activities: 1)Researchingcontent. 2)Curatingthepost. (c)2012PageOneTrafficLtd&PageOneCurator4

5. 3)Promotingyourcontent. ForInternetMarketing-thereisalsoa4thactivityandthatismonetization. ResearchingContent Dependingonwhatkindofnicheyouarepublishingin-youneedtoestablishyourcontent sources.Forexampleifyoudecidetobecomethevoiceof‘Dogsthatgoinyourhandbag‘ morecommonlyknownas‘pursedogs’-thenyouneedtostartfindingqualitysourcesof contentthatyoucanuseandreusetostartcuratingfrom. Youcouldstartbysimplyexpandingthephrase‘pursedogs’inthegooglekeywordtool- andexplorewebsitesthatdiscussthesetopics. Whenexploringsuitablesites-youneedtofind2things.1)Thesiteshouldbeauthoritative. AndbythatImean-youreallydon’twanttobeselectingcontentfromaffiliatesitesthathave poorcontent.2)You’llfindthatmanysiteshaveafeed.Afeedisusuallyrepresentedbuy theRSSiconthatlookslikethis: Forexamplesearchingforpursedogsshowsthesite:www.lifewithdogs.tv-buttheirRSS feedisfeed://www.lifewithdogs.tv/feed/ Afeedstructureisessentiallysummariesofthecontentinaformthatstrippedbareofimages etc. Thereasonwecollecttheseisthattheyarealwaysupdatedwiththelatestcontent-andwe canthenusevarioustoolstosearchandmanagethem. Yournext2bestfriends: Googlereaderisafreetoolthatallows youtoimportallthesecollectedfeeds- sothateverytimeyouwanttocurate youcansearchinyourreaderandfind somefreshcontent. Googlereaderishere: http://www.google.com/reader/view/ 5

6. ThenextstepwouldbetouseGooglealertshttp://www.google.com/alertsThenextstepwouldbetouseGooglealertshttp://www.google.com/alerts WithGooglealertsyou simplyenteryourkeywords anditwillemailyoueach timewheneversomething ispublishedontheweb thatmatchesyour keywords.Thisisessential forbeinguptodatewith news,whichissomething yourreadersaregoingto comebacktoyoufor more. Whenselectingcontentyouneedtomakesureyouspiceupyourpage,makeitinteresting andreadable.Youdothisbymixingyourcommunicationwithimagesandvideos.Thisis easilydonebysearchingacrossYoutubeandFlickrforcontentusingyourselected keywords.Ensureyourcontentisinteresting,variedandnewsworthy.Quirkinessreally comesintoplayhere-sothemoreyoucandothatthebetter.Alwaysensurethatany imagesyouinsertfromthewebareeitherfreeorroyaltyfree(andyouhavepaidthefeesfor them)orifyouhavetakeacreativecommonslicensedimage-thenensurethatyoulinkback totheoriginalphotographerwithacorrectcredit. (c)2012PageOneTrafficLtd&PageOneCurator6

7. TheCurationFormula Thisisthenutsandboltsoftheprocess.Thebasicstructureofacuratedpost-is: • • • • Intro Copiedcontent Summary Linkstosources ..itactuallylookslikethis: SEOisnotanexactscience KeywordOrientedTitle Yourintroductiontothetext InSEOmostpeoplethinktheyknowwhattheyaredoing–andit’sbecauseofthis–theyare clearlytryingtogetaheadbyusingspammytechniques.Lookatthisrecentarticlefromseo consult OneofthebestthingsIhavefoundaboutworkinginsearchengineoptimisationandinternet marketing,isthatyoucometoreallycometoappreciatethegreatideasandinnovationson thewebthatmightpassbypeoplewhoseunderstandingofSEOisrelativelylimited. IwasrecentlyshownabloghostedbyStarbuck’scalledMyStarbucksidea,wheremembers cansuggestideastheyhaveforproducts.Theseideasarethenvotedonanddiscussed;as thesuggestiongainstheattentionofthecommunity,italsogetstheattentionofthe company,andideasthataren’twellreceivedareeventuallyvettedoutofthesystem.This seemedtobeagreatideaforseveralreasons–itcreatesalmostaconstantstreamofuser generatedcontentthatmightattractlong-tailtraffictotheStarbuckswebsiteoratleast remindthemofthestrengthoftheStarbucksbrand,it’sagreatexampleofcrowdsourcing (whichI’lldiscussinmoredetaillater),anditiscostingStarbuckspracticallynothing ….Seemorefromseo consult here Alwayslinkbacktothesource Thecopiedtextfromthearticle (nomorethan40%) article InterestingthattheyareusingthecloudsourcingmodeltogettheirSEOkicksandranking upinthecharts. Summarizeprovidingyourinputandopinion Followingthissimplestructurewillenableyoutocurateinafewminutesperday. 7

8. PromotingYourContent Pushingyourcontentouttoyouraudienceisimperativetogettingeyeballsonyoucontent. Onceyoustartdoingthatyoustarttogetanaudience,clicksandbacklinks. Startwithsocial. Ensureyouhaveatwitteraccountestablishedwithyourbrandordomainname. ThencreateaFacebookpageforyourbrandandlinkitupwithyourblog. Whatyoushouldalsodoissetupsomeaccountswithsocialbookmarkingsitesandweb2.0 siteslikeposterous-soasyoucreateapost-youcansyndicatetheexcerptandcreate socialbacklinkswithoutanyeffort. Doingthisconsistentlywithyourblogswillgeneratetrafficandmoreimportantlyan independentbusinesswhichyoucansellonasanauthoritysite. Monetize Monetizingistoobiggertopictocoverinthisbook-howeveryoushouldlookbeyondsimply runningadsorcpaoffers-andlookatcollectingemailsubscriptions.Focusingyour marketingintobuildingalistiskeytoturningasitefromafewdollarsofincomeintoa5 figureincomelifestyleblog. Semi-Automationisthekey Curationisagreatwaytocreateanauthoritysiteandisincrediblysimpletodo.Ittakes consistencyandpatience.Takingthetimetocreatequalitypostsiskey.Nevergetan automatedpluginthatsitsinyourblogchurningoutwhatitcalls‘curatedarticles’.Weall knowthatthisisreallyauto-blogginganddoesthewordcurationadis-service.Thewhole pointofcurationisyoumakethedecisionastowhatisgoodandbad-andbydoingthis correctlyproducequalitycontentthatpeopleactuallywanttoread. Iknowthatscanningfeeds,copyandpastingetcisalengthyprocess-andweallleadbusy lives.Itwouldbemuchfasterifyoucouldsemi-automatetheprocess;automatically searchingacrossyourfeeds,images,tweetsandvideostoenableyoutosearchthecontent easilyandquickly–right? ThisisproblemforwhichIneededasolution,anditcameintheformofPageOneCurator.It providesapowerfultexteditorthatcanhelpyoustructurethearticle-andpublishthepost outtoanyofyourblogs.Youcansetuptheblogsinadvanceallowingyoutouseone desktopplatformtomanagemultipleremotewebsites. Itsasoftwaresystemthatcanprovidealltheinformationatyourfingertips. (c)2012PageOneTrafficLtd&PageOneCurator8

9. *Saveahugeamountoftimeresearchingbyprovidingthesearchresultsonyoudesktopin*Saveahugeamountoftimeresearchingbyprovidingthesearchresultsonyoudesktopin youreditor...soitsinsertedwithone-click(includingyourattributionlinks). *Suckincontentfromwebsites,Youtube,flickrandtwitter-completelylegitimately. *Postremotelytoyourblogs-soyoudon’tevenhavetologin. *Insertsyourownphotosfromyourdesktop. *Performyourlongtailkeywordresearchwithintheeditor. *Takesafewminutestocreateabeautifulpostwithimages,wordsandvideosusingan inbuiltgraphicaleditor. *WhitehatandGoogleapproved-thisisthewayforwardforcreatingauthoritysitesthat makemoney. 9

10. Hereisascreenshotoftheinterface: Searchvideos,imagesandtext: (c)2012PageOneTrafficLtd&PageOneCurator10

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12. Fulltransparencyoflicensingrightssoyouknowexactlywhereyoustandwithcopyright:Fulltransparencyoflicensingrightssoyouknowexactlywhereyoustandwithcopyright: PageOneCuratorcanalsobecombinedwithPageOneSyndicatortobecomeaformidable platformforcontentmarketing.Thecombinedsystemwillnotonlyallowyoutocreate uniqueinterestingcontent-butcanbeusedtosyndicateandmarketyourblogpostsoutto authoritativeweb2.0sites. Click here to discover more on PageOneCurator (c)2012PageOneTrafficLtd&PageOneCurator12

13. Checkoutthesekeyfeatures: Searchforwrittencontentthroughfeeds–importyourownoruseapre-supplied GettingStartedPack SearchoverYouTube,FlickrandTwitter–Livenupyourpostswithimagesandvideos andcuratetweetsonthefly. Sophisticatedeasytousedesktopapplication-Purposefulandslick-areal applicationthatyouwillbeusingeveryday. Fullunrestrictedaccesstoallfeatures-Nolimitations,orlimitedfunctionality.Thisis therealdealfullyimplemented. Onetimepurchase,noongoingsupportormaintenancefees-Wetakecareof continualupdates. Remotepostinginallyourblogs-Noneedtomanuallylogintoeachblogtocreate content-doeverythingfromoneapplication. Trackingofyourposts-Allyourpostsarestoredinadedicatedtab-sowithaoneclick youcanzoomstraighttopublishedarticleonyourblog. PageRankmonitoringofyourblogs-SeeifGoogleisgivingyoutheloveyoudeserve byrewardingyourblogwithitsstampofapproval.PageRank. Fullwysiwyglocaleditor-Powerfullocalediting-somesaybetterthanWordpress’s ownone. Autolinkinsertionforaffiliatelinks-Fastinsertionofadditionallinkstoyour monetizationlinksoreventointerlinkyourotherblogs. Supportsbackdatingyourposts-Powerfulforbackfillingablogofcontent Schedulepostsinadvance-Doyourworktoday,andpre-publishweeksofdripfed content. 13

14. Supportshomepageonlyposts-Wanttokeepcertainpostsonthehomepage?..wedoSupportshomepageonlyposts-Wanttokeepcertainpostsonthehomepage?..wedo it. RunsonMacandPC-Neverberestrictedbywhatyouchooseforyourdesktop.We supportboth. Instantupdatechecking-Weautomaticallyletyouknowwhenthereisanupdate availablesavingyouthehassle. Minorversionupdatesincluded-allversion1updatesareincluded. 100%freeaccesstoourexcellenthelpdesk-Ourhighlypraisedsupportserviceisopen toyou24x7. Click here to discover more on PageOneCurator Thanksforreading PaulClifford (c)2012PageOneTrafficLtd&PageOneCurator14