Presented By: Abhay Bhosale (CEO) Satyajeet Darak (CFO) Akash Chourasia (VP Marketing)

1. Presented By: Abhay Bhosale (CEO) Satyajeet Darak (CFO) Akash Chourasia (VP Marketing) Sanjeev Ranjan (CTO) Parag Awale (HR Admin.) Prasad Ghatekar (CIO)

2. Introduction • About Us:Buy2Earn.Com is Tenderfoot venture. It is founded by 6 partners from diversified backgrounds having techno-managerial abilities and entrepreneurial quest. It is headquartered in Pune. Vision : To be the most sought after organization by offering world class web services.

3. Mission and Values • Mission:To revolutionise the shopping experience of our users by offering cutting edge innovative services. To Empower small retailers in evolving business scenario .We pledge to serve enterprises with in-depth market research reports and analysis. • Values: We at Tenderfoot , consider our customers as the prime stake holders . We believe in wealth creation through supreme value creation.

4. Product and Services

5. How it works???

6. Significance of service to each entity in our value chain User: • Archive all receipts on personal and private webpage. • Maintain expenditure reports in graphic charts. • Cheaper than Cheapest Function. • Receive Coupons , advertisement ,and discounts most applicable to your requirements and historical purchases. • Wish list.

7. Cont… Retailers • Consulting services regarding CRM initiatives . • Cost reduction through inventory management. • Marketing and Financial guidance. • General consulting in the face of emergence of hyper market phenomenon in India , Competition analysis. • Featured advertisement.

8. Cont... Manufacturers: • Customer is the king function. • Brand name advertising. • Inventory Planning • Demand Forecasting • Market Research

9. Cont... Advertisers: • Target advertising platform/Finite customer targeting • Customers polls and feedback. • CRM. • Advertising Cost Reduction.

10. Industrial Analysis by using Porter’s Five Forces Bargaining power of suppliers: • In our business, our users and retailers are our suppliers . • We are offering slew of services to our users and retailers as mentioned above for sharing their data with us. • The bargaining power of these entities will be substantially reduced with the effectiveness of services. • We are empowering our users by enabling them to enter our value chain. • This is a Win-Win situation for Buy2Earn, Users and Retailers.

11. Why should I disclose my shopping to them?

12. Bargaining Power of Buyers • We are providing our advertisers with a platform which is more customers centric. • Advertisers can substantially reduce publishing cost with us as their advertisements are more specific and more tailored according to particular customer’s buying pattern. • In this case we rely heavily on our differentiated product and services.

13. Will it really increase advertising conversion rate? “What difference will they make to my Business?”

14. Cont.. Market Research Reports: • Today many websites and various market research companies publish their market research reports at exorbitant prices. In this scenario our value for money market research reports will prove to be boon for SMEs.

15. Threats of New Entrants • Web is a very volatile media. Any website can replicate the successful business model of any other website. • The capital requirement in this industry is less. • Our business model is largely influenced by economies of scale. • In tangible terms there are no switching costs. • We will be patenting our particular business process model to insulate ourselves from an attempt of outright duplication. • To retain our ‘pioneer’ advantage , we will have to keep reinventing and innovating new services.

16. Threat of substitute Products • Market Research report as a product has various substitutes. • Credit card providers store card holder’s purchasing history. • In terms of price performance ratio , we have edge over various substitute products. • But our strength is how we are hedging our risks with a diverse product portfolio. • We are offering expense reports, we are selling market research reports, we are providing consulting services to retailers, and we are selling our website’s audience to advertisers.

17. Existing Rivalry • Today internet advertising has catched attention of all internet giants in India has just entered growth phase. • Websites like Double Click or Tacoda specialize in targeted or behavioural advertising. • The internet advertising industry is going through a consolidation phase as small but highly sophisticated ad serving websites such as Tacoda being acquired by big giants. • Emergence of specialized retail consulting. • Online marketing specialists, including Revenue Science, Almond Net, Advertising.com, DrivePM and Did-it, are pushing this industry.

18. Market Research • Tenderfoot conducted separate market surveys for retailers and users. • Prime objective of market survey was to estimate the requirement or necessity for the services we intend to offer. • Through this survey we also received insights about perceptions and expectations of respondents from our product and services.

19. Market Outlook • Internet Reach: • Pune has population around 4.6 million. • According to our estimates there are around 520000 regular and occasional internet users in Pune. • Growth in number of internet user in Pune: 35% .

20. Cont.. Retailing Scenario: • There are around 128000 retailers including shopping malls, super markets and kirana stores in Pune. • According to chamber of commerce Pune there are about 5000 small retailers who use computers primarily for data storing. • Very few of these retailers have formal knowledge of initiatives like loyalty program ,CRM or inventory management.

21. Market Survey Report • Survey for customers. • Sample size(100) • Location(India Bulls Mega Mart(formally known as Pyramids) on SB Road, Mc Donalds & Infosys (IT Park Hinjewadi) • Method Adopted- Questionnaire

22. Cont.. Survey for retailers. Sample Size(20) Location(Kothrud, Tilak Road, Swargate, Shivaji Nagar) Method Adopted- Questionnaire, Interaction

23. Where people spend in pune

24. Marketing Objective • Penetrate the target market. • Increase number of the customer base. • Increase number of tie up with retailers. • Position company on the basis of service differentiation as quality service provider. • Improve the brand recall of the website.

25. Promotion • Web & Blog Advertising. • Display Advertising. • Loyalty card. • Promotion through retailers. • Gifts & Vouchers. • Malls & multiplex kiosk. • SMS alerts. • Balloon Flyer

26. You should sign up on Buy2earn.com to avail sure discounts on our products. Do you give discounts on your products?

27. Buy2Earn.com Why to choose buy2earn ? Eliminate paper receipts for good. Maintain purchase expenditure reports. What is buy2earn all about ? Find the lowest cost store by area for chosen It stores expenditure pattern of an product. individual customer, family, Receive the coupons, advertisement & discounts or business. Receive colorful graphic chart of your expenses. Make life easier & never bother to store a receipt again. Wish list. What should you do ? Just browse to earn & experience a new difference. Tenderfoot Inc. XYZ Road, Pune Ph-77777777

28. Buy2Earn.com Benefits for you !! Consumer Spending Data. Featured Advertisements. What is buy2earn ? Customer Shopping Incentive. It stores expenditure pattern of Competitive Edge. an individual family & business. Free Setup. Inventory Management. Consulting Services. How to avail these services ? For more details contact Tenderfoot Inc. XYZ Road, Pune Ph-77777777

29. Competitive Analysis

30. Operating Plan Technological Requirements: • Domain name registration. • Website development process will be outsourced to third party developer. • Content development will be jointly carried out by CIO and content development team. • Website will be secured with VeriSign authorization. • Dedicated Web Server. • Software and Hardware Setup.

31. Cont.. Manpower Requirement:

32. Cont.. Tie-up and alliances: • Regional Chamber of Commerce and retailing organizations. • Vibrant media and Kontera for website advertisement. • Radio Mirchi and Hathway Cable Service Provider. • Moser Baer for CD ROMS. • Multiplexes and Shopping Malls.

33. Financial Plan • Revenue Model: • Advertisement on website. • Consulting services to retailers. • Market Research Reports. Financial Statement

34. Will you invest in our venture?