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The Grand Bazaar

The Grand Bazaar. The Starting Point...brain storming on hidden treasure. orientation. source. treasure. r ight placement. g old dust. potential. r e-marketing strategy. gold. Grand bazaar. r e-creativity. ‘jeux de piste’. What is The Grand Bazaar?.

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The Grand Bazaar

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  1. The Grand Bazaar

  2. The Starting Point...brain storming on hidden treasure • orientation • source • treasure • right placement • gold dust • potential • re-marketing strategy • gold • Grand bazaar • re-creativity • ‘jeux de piste’

  3. What is The Grand Bazaar? The Grand Bazaar (Turkish: Kapalıçarşı, meaning Covered Bazaar) in Istanbul is one of the largest and oldest covered markets in the world, with more than 58 covered streets and over 4,000 shops which attract between 250,000 and half a million visitors daily. The grand bazaar began construction in 1455 and opened in 1461. It is well known for its jewelry, pottery, spice, and carpet shops. Many of the stalls in the bazaar are grouped by the type of goods, with special areas for leather coats, gold jewelry and the like. The bazaar contains two bedestens (domed masonry structures built for storage and safe keeping), the first of which was constructed between 1455 and 1461 by the order of Sultan Mehmed the Conqueror. The bazaar was vastly enlarged in the 16th century, during the reign of Sultan Suleiman the Magnificent, and in 1894 underwent a major restoration following an earthquake. Today, the grand bazaar houses two mosques, two hamams, four fountains, and multiple restaurants and cafes. The sprawling complex consists of 12 major buildings and has 22 doors. Source: http://en.wikipedia.org/wiki/Grand_Bazaar,_Istanbul

  4. Communication & Landing Marketing of The Grand Bazaar The Grand Bazaar has got between 250,000 and half a million visitors daily!however, it has got inadequate methods of historical and cultural information to make an orientation for local people or tourists...

  5. Or...

  6. We have to find a solution... CoveredupThe Grand Bazaarby using modern  communication techniques Re-design new landing marketing by creating a new service design 1 2

  7. Emotions... • Excitement • Complexity • Curiosity • Authentic 1

  8. Good & Bad 1 historicalauthenticorientaleasy access totown centerattractive do not have access to appealtransfer of information is missingunsystematicworn

  9. Time-line to find a problem... 1 1461 2012 Marketing techniques has not to be enough to do cultural transformation and cultural interaction!

  10. Creation of Solution 1 -creating new mapping method for sightseeing tour -Guide tour become a game by using ‘jeux de piste’ method Jeux de piste: treasure hunts

  11. We have... 1 • 3 cycle • Each cyclerepresents a different target audience • Each cycle offersa specific concepttodifferent audiences

  12. We have... 1 Red cycle represents adult people both for local people and tourists. That group like to create ‘me time’, they like ‘gusto’ life-style, enjoy from ‘slow life’.

  13. We have... 1 Blue cycle represents young adults both for local people and tourists. That group love to solve adventure activities and they enjoy to be a part of city adventure and they love to solve codes of adventure.

  14. We have... Black cycle targets history and culture enthusiasts both for local people and tourists. That target group wants to know every detail of The Grand Bazaar parts (like the type of goods, with special areas for leather coats, gold jewelleryand the like). They wanna inform cultural and historical revolution and story of The Grand Bazaar 1

  15. We have... • Every cycle tour will be only 20 min. • Provided a tour of the different transition  at every pointintersect • Surprised Q-R codedactivationsfor each type of the concept • Different information per each tour, will be shown from ipads to follow up Q-R code activations of tour participants by tour guides 1 • -On every 20 min. Begins at 10 am till 3 pm (Tuesday-Wednesday-Thursday) • max. 20 person in each tour

  16. Q-R codes activation... 1 -Q-R codes will be distrubuted at restaurents entrance, shops fronts and shop enterance in the Grand Bazaar. -Q-R codes have got a mission to solve adventures per every ciycle. And also, it will be an enjoyable way to information transformatipon by using videos, images inside the codes.. -Q-R code information will be explained pre-tour begining of the tour by tour guides.

  17. We have... • Provided a tour of the different transition by using each cycle color lamp. • Trips for the blind people will be on a road like notched shown below 1

  18. Announcement Areas of Registration 1 -brochures distrubuted at the hotels. -Brochures at airports -Sponsorships Local Municipal Coorperations , -Distinct Restaurants

  19. Registration Areas 1 -Official Web site (mystiCircular.com) -Biletix & My Bilet -Spot Point at Nur-i Osmaniye And Mercan Gates, Grand Bazaar

  20. Red Cycle Information -Slow Food Turkey is a sponsor of Red –Cycle Tour, -In every Tour, giving a tip of ‘gusto’ life style and ‘traditional food culture’ of Turkey. -Every week, it has got special content event like Turkish Coffee week or Delight week... -Every person who completes this tour, will get a gift after answering a simple question -Questions will be guided from Q-R codes and will be about ‘traditional food life’ of Turkey 1

  21. Blue Cycle Information 1 -Each day, tour participants will attend a game about Grand Bazaar Stories and try to solve the problem explained in these stories. -Sponsorships from brands like Mavi, Starbucks etc. which appeal to Young People’s emotions. -Winners of these games will get promotions from some weekly events announced from web sites like Biletix, MyBilet etc.

  22. Black Cycle Information 1 -Participants of this tour will get promotions after attendance to Quiz Programs shown from Q-R Codes. Questions gererally will be about Grand Bazaar History related with Turkish Culture. -Winners of these quiz programs will get gifts like Evil Eyes, Turkish Delights, Souvenirs about Grand Bazaar. Also discounts for Museum Entrances -Ministryof Artsand Culture of Turkey will be the lead sponsor for this cycle.

  23. Finally ... • Our aim of this project is to make a cultural interaction between local and global participants. • These tours, will be freeand sponsored by Ministryof Cultureand  Ministryof Tourism. It will also spread and promote correctlyThe Turkish culture and history. • Studentsfrom the tourism department of universities will carry out compulsory practice as a tour guide. Thus,the gain is an interactive training experience for them also. • Blue cycle tour (which is targeted to young adults) will make The Grand Bazaar more attractive and fancy. Also every month, Blue Cycle will have sponsorship. Sponsors will be global brands like Unilever, Nestlé , Cola... It will be a source ofincomeandbrands will evaluatethe city game how they wish. So, it makes big awareness both for global brands as a local marketing strategy and both for promotion of Turkey. • This modular structure is variable, applicable to every tourist center , in every city, in every contry. 1

  24. Thank You!  1

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