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Fellowship. Last Week. E-collaboration for healthcare (Telemedicine / E-prescription). 26 th of Sept., 2010 ITI Smart Village. E-research. Agenda. Search vs. Research How to search How to E-research Overview –E-Library. 2 hours. 2 hours. 2 hours. Search vs. Research.
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Fellowship Last Week E-collaboration for healthcare(Telemedicine / E-prescription) 26th of Sept., 2010 ITI Smart Village E-research Information Technology Institute
Agenda Search vs. Research How to search How to E-research Overview –E-Library 2 hours 2 hours 2 hours Information Technology Institute
Search vs. Research Search: is relatively new (less than a decade old) Only 2 years back we have started typing whatever we are looking for in the little box getting all the information in the world free on a subject. The Quantity of info. Is unbelievable. While the Quality is not well-indicated. Information Technology Institute
Search vs. Research Research: is old and more important in academic settings and it was established to determine the Quality of information. It encompasses why and how we cite resources, primary and secondary sources, what is more reliable, trustworthy or accurate?? Information Technology Institute
Search Just Looking! Information Technology Institute
Search Strategy • Choose appropriate key words b. Select right tools c. Evaluate Information
Your needs? 1. What information you want to have right now? A.________________________ B. _______________________ C. _______________________
Tools • Search engine • Meta Search • Specialized search engine • Directory • Specialized Directory – academy, alexa
Tools for Multimedia • Sound - Podcast • TV – Online TV • Photo – flickr • Invisible Web
Definition Definition:A search engine is a searchable database of Internet files collected by a computer program (called a wanderer, crawler, robot, worm, spider).
Search Engines Single Google.com Vivisimo.com Meta All the Web Dogpile • Internet search engines can be the most useful--or useless--tools on the Internet
“United Breaks Guitars” appears #4 on Google for the keyword “united”
Theme People must be at the center of your search strategy – not keywords
Look at how each search component will be changed by people Relevancy Advertiserintent
Search engines today can’t make much sense of social sites What does it mean to have 3.7 million fans?
The real-time Web presents new challenges for search engines • What’s the value of: • Retweets • @replies • Short URLs
Understanding user intent Social networks will be like air
#1 Focus on people, not keywords It’s about the relationships
What kind of relationship do you want? Focus on relationships, not technologies Transactional Occasional Impersonal Short-term Passionate Constant Intimate Loyal
At Southwest, a planner talks Post received 98 comments over 10 days In the future, everyone is a marketer
#2 Get your backend data in order Single sign-on and identity record Integrate off-site behavior and data Know influence of key people
#3 Be ready to give up control Photo: Kantor, http://www.flickr.com/photos/kantor
Summary • Social networks will be like air. • People must be at the center of your search strategy – not keywords. • Deepen relationships with social technologies. • Be ready to give up control – you have no choice.
The Research Process Getting the Information You Need Information Technology Institute
A Research Strategy… • Is the process of finding information in a logical, step-by-step manner. • Ensures that you will find the information you need quickly and efficiently. • Makes more sense than aimlessly browsing the Internet for information.
Steps in the Research Process • Know more about the topic • Go little deeper…with more credible resources • Find a comprehensive overview of your topic • Identify current research and specific issues on the topic (with articles) • Find primary resources for a firsthand look at the topic • Manage the information you find • Ask for help if you need it
Answer these questions: • What do you need the information for? • What kinds of information do you need? • What is the thesis that you are trying to prove/disprove? • How much time do you have?
Go ahead and use Google to get a basic understanding of the topic! Get a grasp on the topic
But remember this… • A tremendous amount of useful information is not free; it is proprietary. • Not all information is digitized • Evaluate, evaluate, evaluate through the entire research process • Ask yourself “Have I found the most authoritative, accurate, objective, up-to-date, scholarly information available?”
Cornell research guides Reference databases Subject encyclopedias Dictionaries Handbooks Guides Get a grasp… more credible resources Tip: Subject encyclopedias are GREAT if you are writing a short paper or do not have a lot of time.
Why Subject Encyclopedias? • They provide a concise overview of the topic in a few pages of information. • They are written by premiere academics in the field (read: scholarly research). • They almost always have a bibliography of GREAT resources. Tip: To find subject encyclopedias in the library catalog, do a guided keyword search on your topic and encyclop? dictionar? handbook? guide
Books provide depth and breadth on a subject Use library catalog to find books Save time & frustration by learning how materials are shelved Comprehensive overview for this topic
Use the library catalog to… • Connect to our digital library – thousands of databases, e-books, e-journals, online exhibits, and other collections. • Locate material in the physical library – 18 libraries, 7.5 million books, maps, microforms, and media.
Tips about the catalog: • Your first search should be a very general keyword search • Never use a, an, or the when searching for a title • Always use the long view to review subject headings • If a record says “networked resource”, it is available online • Always pay attention to the call numbers and note whether the material is shelved in the regular, oversized (+), or double oversized section (++)
Do not forget these services! • Use Requests in the catalog to hold, recall, request from the annex, and library-to-library book delivery. • Interlibrary Loan can get material that is checked out or Cornell does not own from other libraries. • Borrow Direct is a reciprocal borrowing program among the Ivies. If Cornell’s copy is unavailable, you can borrow it from another Ivy. It’s fast – usually only a few days!