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INSTITUTION: THE FILM INDUSTRY

INSTITUTION: THE FILM INDUSTRY. PRODUCTION DISTRIBUTION EXHIBITION. PRODUCTION. Of the three tasks, production is chronologically first: You have to make a film in order to distribute and exhibit it. What might this include?. PRODUCTION. Writing. Financing. Casting. Recruiting.

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INSTITUTION: THE FILM INDUSTRY

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  1. INSTITUTION: THE FILM INDUSTRY

  2. PRODUCTIONDISTRIBUTIONEXHIBITION

  3. PRODUCTION Of the three tasks, production is chronologically first: You have to make a film in order to distribute and exhibit it. What might this include?

  4. PRODUCTION Writing Financing Casting Recruiting Composing Locations Editing Filming

  5. DISTRIBUTION Distributers act as the ‘middleman’ getting the feature film from the filmmaker to the cinemas. They are the ones who hold the legal right to send out a film, they also are responsible for the promotion and marketing of the film.

  6. EXHIBITION Exhibition is the retail branch of the film industry and is responsible for audiences seeing the final product. What the exhibitor sells is the experience of a film (and, frequently, concessions like soft drinks and popcorn).

  7. FILM COSTS

  8. FILM COSTS • Spider-Man 2 • Story rights: $20 million • Screenplay: $10 million • Producers: $15 million • Director (Sam Raimi): $10 million • Cast: $30 million • Tobey Maguire: $17 million • Kirsten Dunst: $7 million • Alfred Molina: $3 million • Rest of cast: $3 million • Production costs: $45 million • Visual effects: $65 million • Music: $5 million • Composer (Danny Elfman): $2 million. • Promotional cost: $33.6 million • Total: $200 million[4]

  9. PROMOTION Just because a film is being exhibited, it doesn’t mean people will go and watch it. This has a knock on effect all the way up the chain.

  10. PROMOTION –

  11. PROMOTION So what ways can they all ensure money will be made?

  12. PROMOTION So what ways can they all ensure money will be made?

  13. MERCHANDISE

  14. VIRAL MARKETING

  15. JACK AND JILL HIT THE BIGTIME! You are distributors from Columbia Pictures and you are responsible for promoting your film, generating high levels of interest ensuring exhibitors will want to screen your film in their cinemas. You must come up with a highly successful marketing package across the three media platforms.

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