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Chapter 13

Chapter 13. Merchandise Planning. Merchandise Management. Planning Merchandise Assortments. Retail Communication Mix. Merchandise Planning Systems. Buying Merchandise. Pricing. Staple Merchandise Predictable Demand History of Past Sales Relatively Accurate Forecasts.

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Chapter 13

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  1. Chapter 13 Merchandise Planning

  2. Merchandise Management PlanningMerchandiseAssortments RetailCommunicationMix Merchandise PlanningSystems BuyingMerchandise Pricing

  3. Staple Merchandise Predictable Demand History of Past Sales Relatively Accurate Forecasts Types of Buying Systems Fashion Merchandise Unpredictable Demand Limited Sales History Difficult to Forecast Sales The McGraw-Hill Companies, Inc./Lars A. Niki, photographer The McGraw-Hill Companies Inc./Ken Cavanagh Photographer

  4. Staple Merchandise Planning • Staple merchandise planning systems provide information needed to assist buyers by performing three functions: • Monitoring and measuring current sales for items at the SKU level • Forecasting future SKU demand with allowances made for seasonal variations and changes in trend • Developing ordering decision rules for optimum restocking

  5. Staple Merchandise Planning Most merchandise at home improvement centers are staples. Ryan McVay/Getty Images

  6. Inventory Levels for Staple Merchandise

  7. Factors Determining Backup Stock • Level of backup depends on product availability retailer wishes to provide • The greater the fluctuation in demand, the more backup stock is needed • The amount of backup stock needed is also affected by the lead time from the vendor • Fluctuations in lead time affect the amount of backup stock • Vendor’s product availability affects retailers’ backup stock requirements

  8. 600 500 400 300 200 100 0 80 85 90 95 100 Product Availability (Percent) Relationship between Inventory Investment and Product Availability

  9. 150 - 100 - 50 - 0 - Order 96 Cycle Stock Units Available Buffer Stock 1 2 3 4 Weeks Cycle and Backup Stock

  10. Basic Stock List • Indicates the Desired Inventory Level for Each SKU • Amount of Stock Desired Lost Sale Due to Stockout Cost of CarryingInventory

  11. Inventory Management Report for Rubbermaid Merchandise

  12. Order Point • Order point = the point at which inventory available should not go below or else we will run out of stock before the next order arrives. • Assume Lead time = 0, Order point = 0 • Assume Lead time = 3 weeks, review time = 1 week, demand = 100 units per week • Order point = demand (lead time + review time) + buffer stock • Order point = 100 (3+1) = 400

  13. Order Point continued • Assume Buffer stock = 50 units, then • Order point = 100 (3+1) + 50 = 450 • We will order something when order point gets below 450 units.

  14. Calculating the Order Point Order Point = (Demand/Day) x (Lead Time +Review Time) + Backup Stock 167 units = (7 units x (14 + 7 days) + 20 units So Buyer Places Order When Inventory in Stock Drops Below 167 units

  15. Merchandise Planning for Fashionable Merchandise • Steps in Developing a Merchandise Budget Plan • Set margin and inventory turn goals • Seasonal sales forecast for category • Breakdown sales forecast by month • Plan reductions – markdowns, inventory loss • Determine stock needed to support forecasted sales • Determine “open to buy” for each money

  16. Plan for the financial aspects of a merchandise category Specifies how much money can be spent each month to achieve the sales, margin, inventory turnover, and GMROI objectives. Not a complete buying plan--doesn’t indicate what specific SKUs to buy or in what quantities. Merchandise Budget Plan Royalty-Free/CORBIS

  17. Six Month Merchandise Plan for Women’s Casual Slacks

  18. Monthly sales percent Distribution to Season (Line 1) Sales % Dist. to 1. Month 6 mo. data April May June July Aug Sept 100.00% 21.00% 12.00% 12.00% 19.00% 21.00% 15.00%

  19. Monthly sales (Line 2) • Sales % Dist. to • Month 6 mo. data April May June July Aug Sept 100.00% 21.00% 12.00% 12.00% 19.00% 21.00% 15.00% • Mo. Sales $130,000 $27,300 $15,600 $15,600 $24,700 $27,300 $19,500

  20. Monthly Reductions Percent Distribution (Line 3) Reduction % Distribution to 3. Month 6 mo. data April May June July Aug Sept 100.00% 40.00% 14.00% 16.00% 12.00% 10.00% 8.00%

  21. Shrinkage Inventory loss caused by shoplifting, employee theft, merchandise being misplaced or damaged and poor bookkeeping. Retailers measure shrinkage by taking the difference between • The inventory recorded value based on merchandise bought and received • The physical inventory actually in stores and distribution centers

  22. Monthly Reductions Reduction % Distribution to 3. Month 6 mo. data April May June July Aug Sept 100.00% 40.00% 14.00% 16.00% 12.00% 10.00% 8.00% 4. mo. reductions $16,500 $6,600 $2,310 $2,640 $1,980 $1,650 $1,320

  23. Beginning of Month Stock to sales ratio (Line 5) 5. BOM Stock to Sales Ratio 6 mo. data April May June July Aug Sept 4.0 3.6 4.4 4.4 4.0 3.6 4.0

  24. BOM Stock (Line 6) 6. BOM Inventory 6 mo. data April May June July Aug Sept 98280 98280 68460 68640 98800 98280 78000

  25. EOM Stock (Line 7) 7. EOM Inventory 6 mo. data April May June July Aug Sept 85600 68640 68460 275080 98280 78000 65600

  26. Monthly Additions to Stock (Line 8) 8. Monthly additions to stock 6 mo. data April May June July Aug Sept 113820 4260 17910 48406 26180 8670 8420

  27. Monitors Merchandise Flow Determines How Much Was Spent and How Much is Left to Spend Open to Buy PhotoLink/Getty Images PhotoLink/Getty Images

  28. Six Month Open to Buy

  29. Allocating Merchandise to Stores • Allocating merchandise to stores involves three decisions: • how much merchandise to allocate to each store • what type of merchandise to allocate • when to allocate the merchandise to different stores

  30. Allocation Based on Sales Volume

  31. Different Geodemographic Segments

  32. Apparel Size Difference Across Stores

  33. Sales of Capri Pants by Region

  34. Analyzing Merchandise Management Performance • Three types of analyses related to the monitoring and adjustment step are: • Sell through analysis • ABC analysis • Multiattribute analysis of vendors

  35. Sell Through Analysis Evaluating Merchandise Plan A sell-through analysis compares actual and planned sales to determine whether more merchandise is needed to satisfy demand or whether price reductions are required.

  36. An ABC analysis identifies the performance of individual SKUs in the assortment plan. Rank - orders merchandise by some performance measure determine which items: should never be out of stock. should be allowed to be out of stock occasionally. should be deleted from the stock selection. ABC Analysis

  37. ABC Analysis Rank Merchandise By Performance Measures Contribution Margin Sales Dollars Sales in Units Gross Margin GMROI Use more than one criteria Ryan McVay/Getty Images

  38. Multiattribute Method for Evaluating Vendors The multiattribute method for evaluating vendors uses a weighted average score for each vendor. The score is based on the importance of various issues and the vendor’s performance on those issues. C Squared Studios/Getty Images

  39. Performance Evaluation of Individual Brands Across Issues Importance Evaluation Brand A Brand B Brand C Brand D Issues of Issues (I) (Pa) (Pb) (Pc) (Pd) (1) (2) (3) (4) (5) (6) Vendor reputation 9 5 9 4 8 Service 8 6 6 4 6 Meets delivery dates 6 5 7 4 4 Merchandise quality 5 5 4 6 5 Markup opportunity 5 5 4 4 5 Country of origin 6 5 3 3 8 Product fashionability 7 6 6 3 8 Selling history 3 5 5 5 5 Promotional assistance 4 5 3 4 7 Overall evaluation = 290 298 212 341 Multiattribute Method for Evaluating Vendors

  40. = Sum of the expression = Importance weight assigned to the ithdimension = Performance evaluation forjthbrand alternative on thejth issue 1 = Not important 10 = Very important Evaluating a Vendor: A Weighted Average Approach

  41. Evaluating Vendors • A buyer can evaluate vendors by using the following five steps: • Develop a list of issues to consider in the evaluation (column 1) • Importance weights for each issue in column 1 are determined by the • buyer/planner in conjunction with the GMM (column 2) • Make judgments about each individual brand’s performance on each issue • (the remaining columns) • Develop an overall score by multiplying the importance for each issue the • performance for each brand or its vendor

  42. Retail Inventory Method (RIM) Two Objectives: • To maintain a perpetual or book inventory of retail dollar amounts. • To maintain records that make it possible to determine the cost value of the inventory at any time without taking a physical inventory.

  43. Retail Inventory Method: The Problem Retailers generally think of their inventory at retail price levels rather than at cost. When retailers compare their prices to competitors’, they compare their retail prices. The problem is that when retailers design their financial plans, evaluate performance and prepare financial statements, they need to know the cost value of their inventory. One way to do this is to take physical inventories – time consuming and costly! Another way is to use the Retail Inventory Method (RIM)

  44. Advantages of RIM The retailer doesn't have to “cost” each time. Follows the accepted accounting practice of valuing assets at cost or market, whichever is lower.

  45. Advantages of RIM cont’d • Amounts and percentages of initial markups, additional markups, markdowns, and shrinkage can be compared with historical records or industry norms. • Useful for determining shrinkage. • Can be used in an insurance claim case of a loss.

  46. Disadvantages of RIM System that uses average markup. Record keeping process involved is burdensome.

  47. Steps in RIM • Calculate Total Merchandise Handled at Cost and Retail • Calculate Retail Reductions • Calculate Cumulative Markup and Cost Multiplier • Determine Book Inventory at Cost and Retail

  48. Total Goods Handled Cost Retail Beginning inventory $ 60,000 $ 84,000 Purchases 50,000 70,000 - Return to vendor (11,000) (15,400) Net Purchases 39,000 54,600 Additional markups 4,000 - Markup cancellations (2,000) Net markups 2,000 Additional Transport. 1,000 Transfers in 1,428 2,000 - Transfers out (714) (1,000) Net Transfers 714 (1,000) Total Goods Handled $100,714 $141,600 Retail Inventory Method Example

  49. Total Goods Handled Cost Retail Gross Sales $ 82,000 - Consumer Returns & Allowances ( 4,000) Net Sales $ 78,000 Markdowns 6,000 - Markdown Cancellation (3,000) Net Markdown 3,000 Employee Discounts 3,000 Discounts to Customers 500 Estimated Shrinkage 1,500 Total Reductions $ 86,000 Retail Inventory Method Example

  50. Calculate Total Goods Handled at Cost and Retail Record beginning inventory at cost and at retail Calculate net purchases Calculate net additional markups Record transportation expenses Calculate net transfers The sum is the total goods handled (c) Stockbyte/PunchStock

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