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Julie’s Bicycle. We make environmental sustainability intrinsic to the business, art and ethics of the creative industries. Research Practical tools & resources Collaborative projects Networks & events www.juliesbicycle.com. www.juliesbicycle.com /resources/practical-guides/production.
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Julie’s Bicycle We make environmental sustainability intrinsic to the business, art and ethics of the creative industries. Research Practical tools & resources Collaborative projects Networks & events www.juliesbicycle.com
The role of design? EU Ecodesign directive: 80% of a product’s sustainability is locked in at the design stage. • Designing with behaviour and use in mind, as well as artistic vision • Materials • embodied carbon emissions • ethics of sourcing • efficiency of use • Construction • building with disassembly in mind • waste management Sustainability can be an opportunity for better design
Influencing mega trends Green economy growth Digital technology Re-localisation The maker movement Material science
Challenging ‘business as usual’ Prue Lang Soutra Gilmour Kacie Hultgren Paule Constable Powerful Thinking fanSHEN Theatre Company Arcola Theatre AND OUR FELLOW PANELISTS!
What do we need more of? • Sustainability perceived as an opportunity • More designers engaged, informed and empowered • Engaging the supply chain • Demanding more transparency on sourcing • Collaborating to identify good products • Increasing demand for sustainable products • Engaging and enabling construction workshops • Engaging our creative collaborators • Sharing strategies for success and best practice
Thank you sholeh@juliesbicycle.com | www.juliesbicycle.com @HowFascinating | @JuliesBicycle | fb/JuliesBicycle