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Maximizing Nonprofit Impact: Engaging Donors & Government

Learn how nonprofits can demonstrate commitment, engage donors effectively, and navigate government funding to enhance their impact. Discover key strategies for fundraising and building meaningful relationships with donors.

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Maximizing Nonprofit Impact: Engaging Donors & Government

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Presentation Transcript

  1. Welcome !

  2. Presentation2 minutes! Name Organisation Function

  3. Today, nonprofits have to think through very clearly what results are for their organization. They must demonstrate both commitment and competence in a highly demanding environment. Peter Drucker

  4. What Donors Want • 70% say it is difficult to know whether or not a charity asking for their support is legitimate • 72% say it is difficult to choose • 79% want basic financial information • 75% want an annual report available to the public • 73% want clear and specific fundraising materials • 70% want confirmation of effective programs • BBB Wise Giving Alliance, 2001 Survey

  5. Nonprofits Add Value • Competition produces better results • Organizations add more revenues • They have expertise • They provide important extras

  6. Give Value to Donors • Acknowledge their financial and emotional support • Ask them what they value in their relationship • Involve them (really, virtually, media, other ways) • Give them influence within the organization • Use individualized marketing to respond to them • Provide customized programs to meet their needs

  7. Relying on Government • Benefits • It is easy to get synchronized with one donor • You can develop a good relationship over time • You have a low cost of getting the funds • You have a chance to influence government as contractor • You can focus on program not worrying about other funding • Drawbacks • You may have to follow the government’s political approach • You have to change the mission if the government changes • You can quickly lose the funding if the government falls • You generally operate in response to government RFPs • You cannot easily engage in advocacy with the government

  8. Rules of Fundraising • Fundraising is not about money • Donors give because of value they receive • Meet the needs and expectations of donors • Develop relationships with donors • Solve their problems, not yours • Learn to love the word “No”

  9. Motivations for Giving • My moral obligation based on religious beliefs • My civic responsibility to help society • My personal responsibility to family and community • My investment in a better future • Gives me a better image • My debt for a good life • Makes me feel good • Geopolitical reasons

  10. Why Are Organizations Not Raising More Money? • Unproven Results to Participants • Questions of Trust and Reliability • Weak Value to Donors

  11. Logical Framework Approach on Baltic Sea NGO co-operation  an example

  12. FOCAL PROBLEM: NGOs operating in the Baltic Sea region have little concerted influence on policy decisions and regional development. Problem Tree

  13. EFFECTS (our arguments for change i.e. the Network´s raison d’etre) • The possibilities of enhanced (democratic) participation by NGOs is overlooked. • The knowledge, experiences and perspectives of civil society organisations is not taken into account. • Risk of decreasing popular participation/public support.

  14. CAUSES(examples of solutions and relevant activities for the Network) • Common goals and working methods for Baltic Sea NGO Co-operation not agreed upon. • NGOs and their contributions in society not always appreciated or welcome. • Skills, capacity, financial, human and technical resourcesvary among NGOs in the Baltic Sea region. • Weak communication and sharing of information among NGOs, within and between countries in the region. • Policy and advocacy work not prioritized.

  15. Overall objective: An operational Baltic Sea NGO Network interlinking and channelling the knowledge, experiences and perspectives of NGO:s to civil society organisations and other structures, such as the Council of the Baltic Sea States and other regional organizations, as a mean for enhanced democratic participation. Objective Tree

  16. Immediate objective To strengthen the capacity and consolidate the activities of the Baltic Sea NGO Network, in becoming a significant actor and resource in influencing local and regional policy of importance to civil society organizations.

  17. Clarify and set up a framework for a sustainable network: Mission and vision agreed upon, i.e. our purpose, Statutes agreed upon, RepresentativityandcapacityofFocalPoints: Expectations Eligibility Common goals for the network agreed upon: Indentify 2-3 working areas of the CBSS of interest to NGO:s where we can become active. Immediate results

  18. Functioning and scope of the thematic working groups, based on the above, agreed upon: • Relevant themes • Initiating practical work – attracting the right people • Communication Plan set up • How to feedourwork into CBSS structures – develop strategies, who does what and when?

  19. Some thoughts… • The aim creating and upholding a Baltic Sea NGO Network is to become more efficient and more effective in doing what we normally are doing in our respective fields. • Democracy needs democrats – NGOs:s and civil society play an important role as an entry point in the process of developing citizens democratic skills and to build a commitment to democratic principles.

  20. We acknowledge that civil society contains formal and informal groups of different types, it is changeable and multifaceted. Civil society is neither good nor bad but largely reflects the sometimes competing interests, values and conflicts visible in different societies at large.

  21. NGO:s and civil society around the Baltic Sea have an important role in enhancing transparency and accountability visavi state institutions through constructive dialogue, advocacy and as trainers and informants • The Baltic Sea NGO Network consist of organizations that are: - open for broad participation - built on democratic principals and inclusion

  22. What is Baltc Sea NGO Forum ? A question of legitimacy?

  23. Vision & Mission Organised activities – co-ordinated towards a goal Organisation

  24. Mission-Statement Vision How we want something to be? Mission Why and for whom do we exist? What do we do ? In what way do we do it ? Why shall we do it ?

  25. Image as Strategy • Name (not initials) • Mission - value • Unique Identity • Branding - slogan • Benefits to Donors - Slogan • Trustworthiness • Results • Correlated to the Current Times

  26. Value as Core Strategy • In business, profit is the reward for creating value. • In nonprofits, what is the reward for creating value? • Solving or ameliorating significant social problems • Delivering value to participants and beneficiaries • Delivering value to donors and volunteers • Making use of resources to get better results • Building an organization to help more • Feeling good at the end of the day

  27. What is Your Vision? • What value can you provide to whom? • What needs could you meet? • How can you motivate others? • How can you articulate it? • Why should others follow?

  28. Strategic Planning • Vision Why we exist • Stakeholders Whom we serve • Mission What we do • Values and Culture How we behave • Situation Assessment Where we are now • Key Goals Where we want to get • Strategies How we move forward • Critical Issues What we must solve • Benefits to Donors Why they support us

  29. Moving on Day 2

  30. Swedish Presidency inCBSS 2006-2007 5 meetings in Sweden 2006, 8 meetings in Sweden 2007, some additional 5-6 meetings outside Sweden-Brussels, Helsinki,Imatra, Kiel.

  31. BudgetNGO Forum 2006 • 800 000 SEK promised by Swedish MFA about 86 000 euro, • Registration fees ca. 100 000 SEK about 10 000 euro, Total: 96 00 euro

  32. WGDISwedish Chairmanship 2005-2006 • WGDI TOR: ”..promoting democratic values and principles in the region through sharing and exchange of experiences within relevant fields”. • Priority to cooperation with regional and international institutions.

  33. Thematic focus: • Citizen´s participation • Civil society • Fundamental rights • Good Governance Gender and equalopportunities perspectives are ”mainstreamed”

  34. Of interest to the Network A smaller comparative study will be carried out on democratic values and principles – good examples of projects in the field of citizen´s participation, civil society, local democracy and fundamental rights.

  35. WGDI meetings • October 2005 Stockholm • Introduction and prep. meeting for the study • December 2005 Kaliningrad • Good Governance + study-visit to University • January 2006 Stockholm • Citizen´s participation and civil society • March/April 2006 Stockholm • Fundamental rights and equal opportunities (incl.gender)

  36. NGO Forum 2005 Declaration • Continuing the work of the Network based on the four previous Forum recommendations • Sustainable infrastructure for NGOs and guarantee financial assistance and support systems for civil society development as a means of enhancing democracy

  37. Readiness to cooperate with Council of Baltic Sea States and its working bodies, Baltic Sea Parliamentary Conference, Nordic Council of Ministers, Nordic Council and other public institutions in Europe and the Baltic Sea Region • To continue the efforts in gaining Special Participants Status in CBSS - Council of the Baltic Sea States • The importance of finalizing the work to increase cooperation with EU through INTERREG and other programs

  38. NGO Forum 2006 • Overall goal for: • Plenary • Work-shops • Forum declaration

  39. Preliminary location CSO meeting in Lund 6 -7 September in Lund in the southern part of Sweden – back-to back with first meeting under the Swedish presidency

  40. Themes • Overall theme for the forum? • Which sub-themes? • How many themes? • Are they relevant to the Network´s goals and possible influence in CBSS?

  41. Methods How to make the Forum´s different parts more creative, innovative and fun!?

  42. Fundraising • Potentional donors? • Other useful contacts?

  43. Particpants • How many from each country? • Particpants from Belarus and Ukraine • Experiences from previous forums

  44. Registration • Handled by each Focal Point • Registration fee – how much? • Same fee for all participants?

  45. Planning for Baltic Sea NGO Forum 2006 What to keep in mind

  46. Essentials for Organizations • MissionValue • How important is it society? • EffectivenessQuality • How big a result is there? • EfficiencyPrice • What is the cost for results? • TrustworthinessEthics • How well does it behave? • TransparencyAccountability • How involved are constituents?

  47. Creating an Shared Mission Statement • Focuses on contribution, on worthwhile purposes • Is based on timeless principles • Addresses the needs of stakeholders • Motivates and inspires

  48. Thinks Broadly About Accountability Considers all elements of performance • Mission (how valuable it is) • Effectiveness (how much impact it achieves) • Efficiency (how much it costs) • Integrity (how ethically it behaves) • Participation (how it reaches out & involves)

  49. Identifying Stakeholders (Whom We Serve) • Organisations that do not pay attention to stakeholders’ needs are soon in trouble! • Who our stakeholders are? • What we get from them? • What demands they make? • How they influence us? • How they are satisfied?

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