NMIMS 2019 JUNE PLAGIARIZED ASSIGNMENTS - SG electronics is a German manufacturing and marketing company is into white g

1. As Assig signme nment Pr Proj oject a arav w www.m ww.mbac AR ARAV AVIN IND D – – 0990 nt S ect Rep ravin ind.ba bacases 0990136 Soluti olutions, Repor d.bana ons, C Cas ort a t and nakar asestu 1366442 ase s e stu nd T Thes kar@g @gmail. tudya dyans 6442 – – 0 0990 tudy dy An hesis is co mail.c com nswer wers.c 990278 Answe swer r sh cont nta act om s.com om 2787224 she eets ets ct 7224 International Logistics & Supply Chain Management 1. An old Indian company is in the field of animal nutrition for the past 25 years and is wanting to grow its business in line with the global sector growth and business opportunities. It is exploring the international opportunities and had want to enter in Kazakhstan and Russia the Eurasian countries due to high potential for the nutrition business. Derive a strategic plan for logistics, supply chain and a business plan to succeed and establishing a strong foreign brand. (10 Marks) 2. SG electronics is a German manufacturing and marketing company is into white goods mainly washing machines, refrigerators and sophisticated kitchen ware. What is the approach strategy that the company would employ for the successful launch of its products in the INDIAN market? Formulate a strategic logistics and SCM plan which makes the company a top brand in the Indian market which is crowded with international branks like LG, KENSTAR, BOSCH and SAMSUNG. (10 Marks) 3. A beverage company named Gold spot drinks is in the Indian market for the past 15 years with is soft drink brand GOLD SPOT. It is a family owned strong brand with unstructured professional set up in place. Due to new government policy a foreign company ABC want to enter India by investing in the company and capitalise on the Gold spot brand and bring in its own brands into India. a. What elements of importance ABC company should consider while doing so in the business approach, and the SCM strategies? (5 Marks) b. What kind of professional approach it need to locational planning, production planning and distribution set up to gain market entry PAN India and introduce its products along with the Gold spot? (5 Marks)

2. As Assig signme nment Pr Proj oject a arav w www.m ww.mbac AR ARAV AVIN IND D – – 0990 nt S ect Rep ravin ind.ba bacases 0990136 Soluti olutions, Repor d.bana ons, C Cas ort a t and nakar asestu 1366442 ase s e stu nd T Thes kar@g @gmail. tudya dyans 6442 – – 0 0990 tudy dy An hesis is co mail.c com nswer wers.c 990278 Answe swer r sh cont nta act om s.com om 2787224 she eets ets ct 7224