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A Continued Strategy for America’s Land Grant Colleges

A Continued Strategy for America’s Land Grant Colleges. A Two Fold Strategy. Developing and regularly deploying compelling message materials, including op-ed contributions, blog posts, and regional placements

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A Continued Strategy for America’s Land Grant Colleges

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  1. A Continued Strategy forAmerica’s Land Grant Colleges

  2. A Two Fold Strategy Developing and regularly deploying compelling message materials, including op-ed contributions, blog posts, and regional placements Focusing on strategically targeted grassroots public relations events with the target audience.

  3. Media Placements

  4. Grassroots Engagement Plan Identified and conducted outreach to all priority targets Site visits Expand list to include non agriculture subcommittee members – Salazar, Ruppersberger, Ryan, Israel, McCollum, Honda, Schiff, Lee, Fattah, Calvert, Bonner, LaTourette, Carter, Crenshaw, Culberson  Other potential targets University of Arkansas – Sen. Mark Pryor - focus on food safety; op-ed submitted  Tentative Events   Representative Lincoln Davis  Representative Jesse Jackson

  5. New Media Strategies Utilize and Update A-P-L-U in-house Advocacy Web site by providing more information on the Universities research and programs. Provides a One Stop for Shop for Congress Staff and press. 

  6. Developing New Media Outreach Continue monthly e-newsletter o   March: Recycling & Compost o   April: Jobs/Economic o   May: Environment & Natural Resources o   June: 4-H & Youth o   July: Pest Control o   September: Food Safety o   October: Renewables & Biofuels o   November: Nutrition & Wellness o   January: Sustainability o   February: Scientific Discovery Important tool to gather good stories within the system and market internally

  7. Top Blogs – Cision New Media Analysis • Nutrition • AOL Health – Nielsen NetRating 3,551,915 • eDiets – Nielsen NeRating: 2,552,148 • The Diet Dish – Nielsen NetRating1,899,169 • Green and Renewable Energy • Treehugger – Nielsen NetRating: 1,112,479 • RenewableEnergyWorld.com – Nielsen NetRating: 1,000,000 • The Business Insider – Nielsen NetRating: 893,400 • Economy • The Corner – Nielsen NetRating: 189,361 • The Conscience of a Liberal - Nielsen NetRating: 94,840 • The Curious Capitalist – Nielsen NetRating: 77,092 • Food Safety • The Green Guide – Nielsen NetRating: 85,334 • The Food Institute Report – Nielsen NetRating: 51,375 • Culinate – Nielsen NetRating: 30,730

  8. Pending Op-Eds Senator Pryor Piece - on Food Safety for placement in Arkansas newspaper HealthBarn – still shopping – child obesity hook

  9. FY 11 Budget Process as newshook Discretionary spending freeze requires renewed focus to tell our story Protect APLU priorities Target tangible benefit of line items to decision makers

  10. Editorial and Story Ideas Economic Recovery Job training and professional development First Lady’s Childhood Obesity Initiative Stated strategies include updating child nutrition policies in a way that addresses the best available scientific information and ensuring access to healthy, affordable food in schools and communities Climate Change Highlight work of institutions as legislation in Congress stalls Energy Independence Renewables, conservation, sustainability

  11. Conclusion Full participation within system to maximize success Continually look for ways to improve education of mandating strategies Develop regular editorial contributors to tell stories

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