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Drink Driving Assessment

Drink Driving Assessment . In Phnom Penh July 2009. Content. Introduction Research objective Research methodology Research results (Section I & II) Conclusion and recommendation. Research Objective: To understand the perception of the people towards drink driving

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Drink Driving Assessment

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  1. Drink Driving Assessment In Phnom Penh July 2009

  2. Content • Introduction • Research objective • Research methodology • Research results (Section I & II) • Conclusion and recommendation

  3. Research Objective: • To understand the perception of the people towards drink driving • To provide recommendation to set up an effective awareness campaign Quantitative research methodology: The research questionnaire was designed based on the theory of planned behavior

  4. Total population in PP: 1,500,000n: Sample Sizee: Standard Error = 0.05N: Population Sampling method: n = 399.89

  5. Research results-General background Section I

  6. Drink driving results Section II Behavioral belief (Drink-Driving and Speeding)

  7. Behavioral belief (Drink-Driving and Speeding)

  8. Behavioral belief (Drink-Driving and Speeding) Drink-Driving and Speeding

  9. Behavioral belief (Drink-Driving and Speeding)

  10. Behavioral belief (Drink-Driving and Speeding)

  11. Behavioral belief (Drink-Driving and Speeding) Driving under the influence of alcohol makes speeding become more likely Male Female Total Disagree strongly 48 38 86 Somewhat disagree 50 24 74 depends 112 36 148 Somewhat agree 60 18 78 Strongly agree 71 20 91 Don't know/refuse 1 2 3 No answer 5 1 6 Total 347 139 486

  12. Normative Belief Among the 486 respondents, 41.15% confirmed strongly agree that parents find to never drive under influence of alcohol , but only 29.49% demonstrated that their friends strongly agree to never drive under the influence of alcohol.

  13. Normative belief

  14. Normative belief

  15. Normative belief • Over 42% of the respondents are very much aware and strongly agree to the fact that driving under influence of alcohol is a major treat to a person and family and they also support the measure to prevent from drink drinving as to set up sobriety police check point. • However, only 17.49% of respondents confirmed strongly agree to the statement of there is no excuse to drive under influence of alcohol. • More than 50% of the respondents felt that they agree to drinking and driving as long as not drunk: - Strongly disagree: 6.79% - Somewhat disagree: 19.14% - Agree: 50.62%; - Somewhat agree: 14.61%; - Strongly agree: 7.6%

  16. Normative belief

  17. Normative belief

  18. Normative belief

  19. Normative belief

  20. Normative belief

  21. Control belief Drink Driving normally takes place during: • Khmer New Year and Chinese New Year • When there is a party and • Family celebration

  22. Control belief

  23. Control belief

  24. Control belief

  25. Control belief

  26. Attitude towards drink driving • Negative aspect towards drink driving • Full responsibility for drink driving

  27. Attitude • 61% strongly disagreed that it was acceptable to drink and drive. Nevertheless, for some, drinking and driving is acceptable with certain caveats applied. 7.6% found to be agreed that ‘Driving after drinking is acceptable as long as not drunk. • 44.86% of the respondents confirmed that they are fully responsible for cause of drink driving and slightly confirmed 1.44% strongly disagree.

  28. Attitude

  29. Attitude

  30. Subjective norm Slightly different between people who are important and friends/family

  31. Subjective norm Slightly different between people who are important and friends/family

  32. Perceived Behavioral Control

  33. Perceived Behavioral Control

  34. Perceived Behavioral Control

  35. Behavioral intention • There is still chance for drink driving for the behavioral intention • Confidence to drink driving …..

  36. Behavioral intention

  37. Behavioral intention

  38. Behavioral intention How often in the past have you driven a car after perhaps drinking too much alcohol to be able to drive safety? Over the last six months period, roughly how many times have you driven under the influence of alcohol in a typical week? Never Seldom Sometimes Often Always Don't know No ans. Total Never 202 19 6 1 2 0 0 230 Seldom 24 82 33 2 0 0 1 142 Sometimes 10 42 36 3 0 0 1 92 Often 0 5 9 5 0 1 0 20 Always 0 0 0 0 2 0 0 2 Total 236 148 84 11 4 1 2 486

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