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#13NTCsm4fr Julie Ha Truong Education Manager and Staff Consultant jtruong@cnmsocal.org www.cnmsocal.org. What We Do.
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#13NTCsm4fr Julie Ha Truong Education Manager and Staff Consultant jtruong@cnmsocal.org www.cnmsocal.org
What We Do CNM’s Mission is to foster thriving communities in Southern California by ensuring that nonprofit leaders and organizations have the knowledge, skills, and resources to fulfill their mission.
Who We Serve Organization Budgets CNM Sector Snapshot Survey 2012
Sector Snapshot 39% reported increased revenue How they did it: Diversified fundraising strategies • events, campaigns, increased efforts, board financial give and get, corporations, government, donors, grants Marketing • rebranding, messaging, social media
Social Media Fund DevelopmentDepends on who you ask We’re just starting. Causes on Facebook Works! We are planning to expand. Email blasts have not seen Hard to track. an uptick in donations. People "like" us on Facebook Instagram. Don’t but do not donate. waste the narrative. Email is effective since donors who are already invested respond to our calls to action.
Strategic Marketing Plan Have one! Marlon Fuentes CNM Story Teller Marketing Communications Manager Facebook.com/therealmarlonfuentes
Planning Inputs Resources Outputs Activities/Participation Outcomes Impact Goal Management What to Measure: Process | Outcome | Contextual | Cost-Benefit Know yourself. Have a baseline.
Newsletter eNewsletter Online • print, website, social media (FB, linkedin)
Newsletter eNewsletter Online http://visualwebsiteoptimizer.com
Lessons Learned: • Be a storyteller • Try new things • Be inspired • Tie it to your organization strategy • Build your team • Set planning/team meetings • Build your toolkit • Know when to bring in an expert • Message, touch points, easy action.
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