1 / 30

America’s first peer-to-peer safety program for young drivers

America’s first peer-to-peer safety program for young drivers. t-driver.com. A Public Health Crisis. Motor vehicle crashes are the #1 killer of teens in America Car crashes account for 2% of all deaths in U.S. They account for 44% of teen deaths. Source: NHTSA, 2005. The Tragic Toll.

oral
Download Presentation

America’s first peer-to-peer safety program for young drivers

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. America’s first peer-to-peer safety program for young drivers t-driver.com

  2. A Public Health Crisis • Motor vehicle crashes are the#1 killer of teens in America • Car crashes account for 2% of all deaths in U.S. • They account for44% of teen deaths Source: NHTSA, 2005

  3. The Tragic Toll ● About 6,000teens per year killed in traffic crashes in U.S. ● 600 per year in Texas Source: Fatality Analysis Reporting System (FARS)

  4. Tragedies Put in Perspective Like a commercial airliner full of teens crashing every week, for an entire year

  5. Common Misconception of “Drinking” as #1 Risk • Drinking and driving involved in only 12% of 15 & 16-year old driver crashes • Campaigns directed at this issue are missing 88% of the problem for this age group Source: FARS data for Texas

  6. Major Risk Factors Driver inexperience • Driving at night • Speeding/racing • Distractions • ● Teen passengers • ● Cell phones / “texting” • Low seat belt use • Alcohol/drugs Source: National Safety Council, 2007

  7. TDS as part of the solution • Peer-to-peer program • Increase awareness of teen driving risks • Decrease the number of crashes for teen drivers.

  8. Involving Teens is Critical “Tell me something, and I’ll forget. Show me something, and I may remember it. Involve me, and I’ll understand.” -- Chinese Proverb

  9. Pampa 300+ high schools and 300,000+ teens reached to date Lubbock Wichita Falls Dallas Ft Worth Odessa El Paso Waco Tyler Bronte College Station Austin Beaumont Brenaham San Antonio Yoakum Houston Bracketville Taft Laredo Corpus Christi La Joya Mc Allen

  10. Areasinterested in TDS In addition: Qatar

  11. Does TDS Seem to be Working?

  12. Teenage Knowledge of Highest RisksTDS Pilot Project – San Antonio, 2002-2003 Awareness Before Awareness After Source: Pre- and post-surveys at TDS pilot program school, n = 2,570

  13. Teen Traffic Fatality Trends and Benchmarks in Texas 1995 On- Road Driving Test Removed Parent Taught Driver Ed Implemented GDL Implemented TDS Implemented

  14. How we compare to other states & U.S. • Change in teen drivers involved in fatal crashes for states with a “Fair” GDL rating, 2002 to 2007: • U.S. = - 14.1 % • Florida = + 12.2 % • Texas = - 33.0 %

  15. Percent improvement in Texas Teen Drivers Involved in Fatal Crashes by Age, 2002-2007

  16. Field Studies • Wireless device use by drivers: - 30% • Seat belt use: +14%

  17. City of Garland (TDS) vs Mesquite (Control Group) All data shown for pre-timeframe of 2002-2006 (pre-TDS) and 2006 to present (post-TDS) Significant decreases in crashes involving teens and teen fatalities in Garland Marginal changes in control group

  18. How Does TDS Work?&What Resources are Available?

  19. Identifying & Organizing Your TDS Team • Team size of 10 to 12 students is ideal • Can be a school-based organization (FCCLA, Student Council, 4-H, etc.); • Or a group of volunteers • Helps continuity if you involve some freshman and sophomores as well

  20. Find out what teens in your community know • Tool is provided to assess awareness and driving behavior • We provide data summary support • Useful for: • Measuring any changes you can accomplish • Using as basis for press event and/or focusing on your greatest areas of need

  21. TDS Tools • Website: t-driver.com • T-shirts and jerseys • TV messages and radio spots • TDS graphics • Downloadable posters • How-to guide • Promotional items • Links to information

  22. TDS Banners Order an official banner, or make their own • Use the banner at… • Sporting Events • Concession Stands • Cafeteria • Library

  23. Benefits • Positive media coverage • Contests with prizes • Awards for completing program • Community service credits

  24. Smart Use of Public Tax Dollars ● Worked with Texas Assoc. of Broadcasters to purchase $80,000 in media spots ● Were guaranteed 3 to 1 match based upon non-profit status ● Received $1.4 million of airtime (17 to 1 return on funds)

  25. Major Awards ● 3 major national transportation awards in past 4 years (USDOT, AASHTO & ITE) ● 10 national awards for production quality (Telly, Davey &Videographer Awards)

  26. I don’t drive, so what can I do? ● Help the driver make smart decisions ● Know the dangers as a passenger and soon to be driver ● Speak up! After all it is your life ● Buckle up, every time

  27. Funding • Funding in Texas to support deployment for the next 2 years • NHTSA contract to pilot program in California & Connecticut through May 2010 • New 3-year contract with Georgia DOT

  28. Program Contacts ProgramDirectorPublic Affairs Russell Henk Bernie Fette (210) 979-9411 (979) 845-2623 r-henk@tamu.edub-fette@tamu.edu

More Related