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Doin’ it Digitally or Save Your Scratch by Putting Your Computer to Work. Keep It FUN (or at least interesting)!. Keep it Real (Time). Explore all meanings here Keep Information Up-to-date Make sure your tools and techniques are up-to-date Keep it meaningful (real!).
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Doin’ it Digitally • or • Save Your Scratch by Putting Your Computer to Work
Keep It FUN (or at least interesting)!
Keep it Real (Time) • Explore all meanings here • Keep Information Up-to-date • Make sure your tools and techniques are up-to-date • Keep it meaningful (real!)
It Don’t Matter What You DoIf They Ain’t Payin’ Attention • You can’t Communicate if you don’t have an audience • No Matter where you start, there is room to improve. • Changes can be small and gradual – just stay dynamic
Do As Much As You CanIn House • Desktop Publishing Software makes it easy to self-publish. • You can buy templates if necessary, then create your own custom brochures, newsletters, etc.
Paper Costs $$$ • Publishing hard-copy means: • • Lay-out and Design costs • • Printing Costs • • Mailing Costs
Digital Printing Keeps Costs Down • • You still need to design, but e-files should be sleek and simple = low-cost design • • No printing • • No postage
Keys to Effective Website • Keep It Fresh! • update Regularly (weekly at least) • Keep It Focused • Set a Content Plan before going to work • Keep It Simple
Use The Internet! • Internet Publishing provides you better Feedback -- track users as they surf! • Multi-task! • Communications can be targeted to specific audiences • Communications can be multi-directional
Other Digital Cost-savers • Email Newsletters • Create Newsletters in HTML format • Email press releases • Purchase media lists and set up mailing list-servers • Buy your field staff digital cameras
Phase Out Paper • It takes time, but you can transition away from paper. • Saves $$ • Saves resources • Saves our air!