6 Experts’ Reasons for Sales Issues & eCommerce Solutions

1. You have invested a lot of time, effort, and a strategic budget in building your eCommerce site. Hired a reliable and best eCommerce store development company for an efficient solution. Market well of your offered products. Reached the targeted customer marketplace. You did it all. What is required from your side to enhance your online retail business? Despite all such efforts, sales are not coming as per the expectation. Have you ascertained the reason behind dripping eCommerce sales? If not then, we are here to let you know the six topmost reasons for sales issues. Also, know the hidden eCommerce solutions for the retail industry into the problematic areas that we will be discussing here. So, without any further ado, let’s get started on the same. Six reasons your eCommerce store sales are impacting 1. Not focussing on the right target customers One of the biggest mistakes of an eCommerce player is not experiencing the required website traffic and traction. It could be due to not targeting the right set of customers. Remember, if you do not target interested customers, then how can you expect to increase product sales? It’s self-explanatory that your eCommerce sales will go down. Therefore, it is important to first analyze your target marketplace and start adopting the following eCommerce solutions for retail and reach the interested set of customers.

2. Know more about your customer’s problems and try to solve them with your offered products, Optimize and start posting on your eCommerce store’s social media accounts. Pay close attention to eCommerce SEO and add relevant keywords. Write product and customer problem-solution-driven blog posts. Make use of strategic email marketing to know more about your target marketplace.      2. Unimpactful website user experience Another possible reason for not experiencing the expected sales patterns is because of not so impactful website user experience. That means, your users might be dropping from your platform owing to the following few reasons. You have slow and poor site navigation that confuses users with what to do next. Your website has slow speed and does not attract the attention of users in less than 3 seconds. Not many products and their information are available on the website. Your eCommerce store return policy is not flexible and provides convenience to customers. There is no such value proposition on your website.      3. Not a trustworthy website for customers Trust is an integral factor for any business. It plays a crucial role in developing long-lasting relationships with your customers and ensuring increased product sales patterns. However, a lack of customer trust in your eCommerce website can impact sales. And it could be because of the following few reasons. Your website’s URL does not begin with HTTPS from a security point of view. There is a security error on your website, whenever users drop in. The site is not trustworthy enough for users to share their crucial debit/credit card information. Not having clean designs, images, and visual elements.     4. Low page loading speed Low site speed is one of the significant reasons, you are not getting the required product sales. The reason is simple, not a single customer like to wait for a few seconds on the eCommerce platform. Any user experience of more than 3 seconds can negatively impact sales patterns. There could be any reason that your store has a slow page loading speed. It includes technical errors, too much data, unsecured pages, and more. 5. Multiple products purchasing steps It is a well-known fact that eCommerce brands that offer only a few purchasing steps have 62% better sales patterns compared to competitors. Your website might have an extra set of product purchasing steps. It might be impacting the sales to an optimum extent. There might be complicated steps to reach the product checkout process or an unsecured payment gateway. To ensure seamless product sales, you must adopt

3. essential solutions for the eCommerce and retail industry like removing unnecessary purchasing steps, keeping things on one page, or enabling a two-step checkout process. 6. Irrelevant pops up on the website Undoubtedly, pop-ups on eCommerce websites are great advertising tools to garner the attention of users at first glance. Pop-ups can be used for providing product offers, sharing new information, or signing up for newsletters. However, adding too many pop-ups on web pages can defeat your overall marketing purpose. And, in fact, negatively impact product sales. Due to having several pop-ups on site, users might feel irritated and leave the platform. Therefore, it is important to set up minimal required pop-ups on the website without annoying your customers. Concluding Thoughts Create and maintain your eCommerce website without having any issues and meet the requirement of customers. Get in touch with a reliable eCommerce website development company in Gurgaon, like OrangeMantra to rectify and fix the site’s related issues to improve product sales. Moreover, update, migrate, or even make design customizations in your existing platform to stay competitive.