Selecting Content Types for Videos
Download the PDF: https://www.demandmetric.com/content/selecting-content-types-video
As we have all experienced, images speak louder than words. Is this because an image produces a
more powerful message than words? Not necessarily. However, due to the actual time invested in
viewing an image versus reading a page of text, our brains are able to process the meanings and
emotional responses associated with viewing an image much faster.
Video content functions in much the same way, with much more depth and complexity than a single
image. Videos string together a potent combination of elements (ammo) – audio, cast/speaker(s),
images, graphics, and text. The addition of each element in a video exponentially increases the
power of the video itself, which explains why a one-minute video is worth 1.5 million words.
While the production elements (ammo) are critical to a video’s success, video content must be
engaging and relevant to your viewers in order to make an impact. For this reason, selecting the
proper video content to align with your target viewing audience can be the most powerful ammo
for your video.
This How-To Guide discusses how to align your video content choices with your audience, the
most successful types of video content, and the benefits associated with each content type.
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