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A New Zealand (M ā ori) Model of PR

A New Zealand (M ā ori) Model of PR. Graeme Sterne Manukau Institute of Technology Auckland New Zealand. Why consider a M ā ori model of PR?. Growing global awareness of indigenous cultures Fragmentation of markets calls for innovation and differentiation

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A New Zealand (M ā ori) Model of PR

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  1. A New Zealand (Māori) Model of PR Graeme Sterne Manukau Institute of Technology Auckland New Zealand

  2. Why consider a Māori model of PR? • Growing global awareness of indigenous cultures • Fragmentation of markets calls for innovation and differentiation • Minority cultures have been suppressed • These cultures may have some refreshing approaches and insights • Need to break the molds of corporate PR with their embedded cultural imperialism

  3. Europeans have defined their model PR in Europevan Ruler, Vercic, Butschi, Flodin Journal of Public Relations Research, 2004, 16:1 • PR is reflective – analyzing social trends • PR is managerial – executing organizational strategies • PR is operational – executes communication plans • PR is educational – increases organizational capacity to be responsive to societal trends

  4. Americans are trying to go global Overcoming EthnocentrismChoi & Cameron,Journal of Public Relations Research, 2005, 17:2 • Need more than just the western view of PR • Managerial perspective • Strong emphasis on reputation • Rationalist bias

  5. What constitutes excellence in PR • Equality of relationship? • Ethical responsibility? • Better measurement? • An integrated model?

  6. A New Zealand (Māori) Model of PR Acknowledgement: Kotuku Tibble and Renata Blair

  7. Whakapapa • Declaration of identity • Acknowledgement of history • Connections with land and water • Ultimate source

  8. Manaakitanga • Hospitality, welcoming • Desire to do good for / with others • Reciprocity • Keeping people and their needs central

  9. Tāpu • The sacred things • Accountability • Respect

  10. He aha te mea nui o te ao?He tangata. He tangata. He tangata.What is the most important thing in the world?It is people. It is people, It is people

  11. Waiata E Toru Nga Mea

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