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Health German Fitness and Physical Exercise. Anthea Rokop. Trends. An experiment determined that those who had a higher level of education were more likely to be physically active. Physical exercise is more prevalent among men than women.
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HealthGerman Fitness and Physical Exercise AntheaRokop
Trends • An experiment determined that those who had a higher level of education were more likely to be physically active. • Physical exercise is more prevalent among men than women. • There has been an increase in the promotion of physical exercise over the past 10 years. • There has been a reduction in cardiovascular diseases and overall mortality. • Physical exercise is aimed to improve quality of life and decrease chances of health complications.
The Growth of German Fitness • 2nd largest industry in Europe • Continuous growth over the past 10 years • Overall membership to fitness clubs has increased over 155% from 1992 to 2002 • The number of clubs also increased 36.8% between 1992 and 2002 • Reflects the increasing professionalism of clubs and their operations and the rising awareness of health of Germany.
The Change • Introducing women to the market through fitness chains such as “Mrs. Sporty.” • People of all ages are beginning to join clubs. • Variety of clubs from high end independent clubs to FengShui designed clubs. • Waves of affordable chains are hitting Germany. • The idea of a healthier, more active lifestyle including diets and physical exercise has spread across Germany
Question Time! • How much has the membership to fitness clubs grown between the years 1992 and 2002? • 2% • 155% • 3,000% • What is the fitness chain aimed for women in Germany? • Fitness for Women b. Women’s Gym c. Mrs. Sporty
Answers • B 2. C
Sources • http://www.ncbi.nlm.nih.gov/pmc/articles/PMC3298833/ • http://www.innovations-report.com/html/reports/studies/report-19084.html • http://www.dw.de/germanys-fitness-market-is-booming/a-2116773-1