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R A N S E R S Movie Puzzle

R A N S E R S Movie Puzzle. R A N S E R S. Trend Identity. M ore people are stressed when working. They want convenient, simple, mobile methods to relieve stress before and after work. . Trend Drivers. High Unemployment Work overload More hours covering household expenses

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R A N S E R S Movie Puzzle

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  1. RANSERSMovie Puzzle

  2. RANSERS

  3. Trend Identity More people are stressed when working. They want convenient, simple, mobile methods to relieve stress before and after work.

  4. Trend Drivers • High Unemployment • Work overload • More hours covering household expenses • Challenging social life • Working environment making friends • Pressure family/friends • Learning in a working environment • Communicating colleagues/ peers • Satisfying employers demands • Travelling to work, in a hectic atmosphere • Implausible deadlines

  5. Trend Locations CITIES GLOBAL • Culture with long working hours • High populations in condensed areas • Expensive cities • Long traveling hours • Fast pasting culture • Demanding culture

  6. THE PRODUCT A Game that is interactive, additive, emotionally enhancing, simple, convenient and mobile. It allows forgetting the world around you, helping to relieve stress from the working environment.

  7. WHO USES GAMES...? (Viedogame statics 2012)

  8. HOURS PLAYED BY AGE DEMOGRAPHIC (Videogame statics 2012)

  9. INCREDIBLE GROWTH WITH APPS DOWNLOAD INCREDIBLE (Strategy Analytics 2012)

  10. APPS THAT ARE BEEN DOWNLOADED (Indvik 2010)

  11. FREE APPS DOWNLOADING INCREASING (Strategy Analytics 2012)

  12. GAMES ARE DOMINANT ON IPHONE GLOBAL (Strategy Analytics 2012)

  13. GAME CONCEPT How it works? Works by degree of separation: Interlink actors (1) step (2) step (3) step Example • Innovative • Interactive • Endless

  14. DESIGN OF THE PUZZLE

  15. RANSERS MOVIE PUZZLE GAME FORMAT

  16. Category extension • Hollywood • Bollywood • Beijing movies • Photographers • Designers • Movie star stamps • Celebrity dating . • EG: Which actress was portrayed on a stamp and sold for £385,000 in 2011 • (A) Audrey Hepburn • (B) Marilyn Monroe • (C) Susan Sarandon

  17. Targeting Office workers Nurses Students • Active • Friendly • Health orientated • Organised • Intelligent • Money orientated • Fashion orientated • knowledge driven • Social • Goal-driven • Interacting visually • Daydreamers • Socially interactive • Enjoy fashion • Funny people

  18. Targeting Taxi cabs Teachers Police officers • Calm • Knowledge • Interpreters • Daydreamers • Night people • Energetic • Authoritarian • Observer s

  19. Targeting extension Stamp fans Fashion designers Photographers • Visualizers • Social • Creative • Knowledge driven • History buffs • Cognitive thinking • Visualizers • Daydreamers • creative

  20. Diffusion of Innovation

  21. Barriers to success • Competition • Consumer awareness • Risk of APP not viable in working • Possibility of slow service • Sole rights

  22. Recommendations • Success = capital (Sponsors) • RANSER brand • APPS transform different technology • Different category puzzles (Music)

  23. References • Videogame Statistics. 2012. Videogame Statistics. [ONLINE] Available at:http://www.onlineeducation.net/videogame. [Accessed 23 May 2012]. • Indvik L (2010)1 in 4 U.S. Adults Now Use Mobile Apps [STATS]. 2012. 1 in 4 U.S. Adults Now Use Mobile Apps [STATS]. [ONLINE] Available at:http://mashable.com/2010/09/14/mobile-apps-pew-survey/. [Accessed 23May 2012]. AppTRAX, Mobile Application Analysis . 2012. AppTRAX, Mobile Application Analysis . [ONLINE] Available at:http://www.strategyanalytics.com/default.aspx?mod=saservice&a0=309#0. [Accessed 23 May 2012].

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