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Introduction to Inbound Marketing

Introduction to Inbound Marketing. Presenter Name Title Company Twitter: @_______. Value of Inbound Marketing. Inbound marketing pulls buyers into your business. What is Outbound Marketing?. Problem: Outbound Marketing Isn’t Working. 800-555-1234 Annoying Salesperson.

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Introduction to Inbound Marketing

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  1. Introduction to Inbound Marketing Presenter Name Title Company Twitter: @_______

  2. Value of Inbound Marketing Inbound marketing pulls buyers into your business

  3. What is Outbound Marketing?

  4. Problem: Outbound Marketing Isn’t Working 800-555-1234 Annoying Salesperson

  5. Solution: Inbound Marketing

  6. Good News About Inbound Marketing Budget (Outbound) Brains (Inbound) Flickr: Joakim Jardenberg Flickr: Andrew Magill

  7. More Good News: Lower Cost Per Lead Source: survey of hundreds of businesses: HubSpot.com/ROI

  8. Success Drives Investment in Inbound Why Businesses Are Changing Marketing Budgets Source: Survey of hundreds of businesses from HubSpot.com/ROI

  9. Key Questions to Get Started • Am I regularly creating new, share-worthy content? • Am I optimizing my content for search and social media? • Am I promotingmy content in social media conversations? • Am I converting as many visitors into leads and sales as I can?

  10. 4 Steps to Successful Inbound Marketing • Create • Optimize • Promote • Convert & Analyze

  11. Step 1: Create Content • Create • Optimize • Promote • Convert & Analyze

  12. Inbound Marketers are Publishers Stop thinking like a marketer or advertiser. Start thinking like a publisher and socializer.

  13. Publish Everything, Everywhere

  14. Blogging: A Great Way to Get Started Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI

  15. What Gets Shared? Frequently Shared Rarely Shared • Product info • Software documentation • Content about YOU • New market data • Educational content • Content about your industry

  16. Step 2: Optimize • Create • Optimize • Promote • Convert & Analyze

  17. Google is Judge, Jury & Executioner HubSpot.com/cartoons

  18. SEO = Context + Authority Ranking Algorithm:f(n): Context + Authority

  19. 25% On-Page SEO (Context) • Page Title • Clean URL • Headers & Content • Description

  20. 75% Off-Page SEO (Authority) Authority is Determined by Inbound Links

  21. More and Better Content  Links Source: Data from selected websites using www.WebsiteGrader.com

  22. Step 3: Promote • Create • Optimize • Promote • Convert & Analyze

  23. Remember: It’s Not About You, EVER! HubSpot.com/cartoons

  24. Target Your Content Target content to your marketing personas.

  25. Create an Engaging Presence

  26. Promote Content via Social Media Remarkable Content

  27. Make Sharing Easy

  28. Social Media Promotion Generates Leads & Sales Source: survey of hundreds of businesses: HubSpot.com/ROI

  29. Step 4: Convert • Create • Optimize • Promote • Convert & Analyze

  30. Put Calls to Action on All Your Content

  31. Use Landing Pages with Forms

  32. Track Your Conversion Rate & Analytics

  33. Analyze Your Marketing

  34. Inbound Marketing Summary Convert & Analyze

  35. Get Certified in Inbound Marketing • Watchfree, online webinar classes taught by expert marketing professors • Learn about topics including social media, SEO, blogging, public relations, lead generation, marketing analytics, etc. • Get certified in inbound marketing! Enroll in IMU at http://inboundmarketing.com.

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