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Is it tea time yet?

Is it tea time yet?. Expanding Our Global Footprint – MEAP Development Team Meeting. Full Service Brands Update: Hilton Hotels & Resorts and DoubleTree by Hilton. Charles Gremillion Millennium Hilton Bangkok. May 22, 2012 . Hilton Dahab. Egypt. Hilton Makkah. Saudi Arabia.

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Is it tea time yet?

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  1. Is it tea time yet?

  2. Expanding Our Global Footprint – MEAP Development Team Meeting Full Service Brands Update: Hilton Hotels & Resorts and DoubleTree by Hilton • Charles Gremillion • Millennium Hilton Bangkok • May 22, 2012

  3. Hilton Dahab Egypt

  4. Hilton Makkah Saudi Arabia

  5. Millennium Hilton Bangkok Thailand

  6. Hilton Pattaya Thailand

  7. DoubleTree by Hilton • 301Units • 104 in the Global Pipeline • 54 in MEAP Region • 34 in China • 7 in India

  8. DoubleTree by Hilton Kuala Lumpur Malaysia

  9. DoubleTree Resort by HiltonSanyaHaitang Bay China

  10. Marketing:Hilton Hotels & Resorts

  11. Global Brand Marketing Telling the Brand Story – Advertising • Extend the momentum of 2010 & 2011 campaigns. • Emphasize global presence while focusing on thematic global stories and unique property features. • Build an emotional connection: Hilton Hotels & Resorts enhances guests’ travel experiences, whether they’re staying for business or leisure.

  12. 11

  13. Clough 12

  14. Print – IHT City Guides 6-part ad supplements (bimonthly) featuring Hilton’s City Guide in the different Asia-Pacific regions. “Surprise” element: recommendation of a unique and lesser-known bar or café offering something different. Priceless travel tips.

  15. CNN – Tripping Around Asia with Hilton Hotels

  16. Window Decals

  17. Airport Advertising – Digital & Signboard

  18. Design a ‘Stay Hilton’ Experience Microsite on Qunar.com Design a Hilton experience Four cities in China Blog updates in real-time Videos posted on Qunar.com

  19. Marketing:DoubleTree by Hilton

  20. Our Iconic Chocolate Chip Cookie • The Warmth of Our Welcome… is now celebrated as the signature touch of the DoubleTree experiencein our advertising.

  21. Print Ads • Celebrating DoubleTree by Hilton…Where the Little Things Mean Everything

  22. Proposed 2012 Global Creative

  23. Proposed 2012 Property Creative

  24. Public Relations Targets Rebranding Updates Continued international integration Development Updates Dynamic growth = customer trial and developer interest China Strong growth = need for brand awareness in-country

  25. Online - APAC • Social Media • Weibo and Renren = hundreds/millions users in China. Our hotels already have accounts with 20,000+ followers • GDS • Drive revenue and awareness within the region via Ctrip.com, one of China’s most popular booking sites for travel • Mobile • SMS and app advertising will showcase our hotels and their features while travelers are using mobile devices

  26. DOT 2.0

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