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Advertising 102

Advertising 102. Multiple Mediums. Intended / Target Audience . Who the product is aimed at? Who will buy the product? Age group or gender or status or combination Be specific Examples? . Slogan and Logo. Brand Goal: you see / hear and KNOW the product . Slogan / Logo.

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Advertising 102

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  1. Advertising 102 Multiple Mediums

  2. Intended / Target Audience • Who the product is aimed at? • Who will buy the product? • Age group or gender or status or combination • Be specific • Examples?

  3. Slogan and Logo • Brand • Goal: you see / hear and KNOW the product

  4. Slogan / Logo • Thought behind slogan and logo • Colors • Sound • What are you trying to tell your audience about the company?

  5. Mediums • All ads are part of larger ad campaigns that display a consistent theme across a variety of mediums. • All mediums should keep their purpose in mind. • Might need to give audience information about where to buy the product or how to get more information. • How do the following ads all maintain a consistent theme? • Can each ad use different persuasive appeals to achieve a similar theme? • What makes these mediums effective?

  6. Brochure • Lots of written information • Take time to read it! • Informs the audience • Information can be categorized based on the location in the pamphlets (different information in each panel) • Utilizes different writing methods • Paragraph • Bullet points

  7. Radio • Have the audience’s attention. Often stuck in the car. • Appeals to auditory audience. Short attention span. • Often uses sound as an attention getter (Jimmy Johns = Speeding Bullet) • Memorable jingles (Luna)

  8. Magazine • Striking, memorable images. Lots of color! • Exciting slogans. Not many other words. • Made for casual glances. • Geared to Magazine’s audience • (Glamour has perfume ads. Men’s Fitness has protein shake ads.)

  9. Television • Forced to watch during show. • Repetitive • Geared towards show’s audience. • Able to SHOW and not just tell! • Combines sight and sound (commercial jingles). • Often entertaining and humorous http://www.youtube.com/watch?v=khtc-j-Snic

  10. Billboard • Striking, memorable images. • Exciting slogans. • Placement - Made for casual glances. • Side of road • Easy understanding • Often has directions

  11. Billboard

  12. Webpage • More in depth and factual • Appeals to those seeking further information. • Background design is fitting • Audience is able to navigate easily (Purchase Here!) • Home page • Product information • Purchasing information • Contact Info • Links • Pop ups – hooking.

  13. Web Page

  14. 3D Display • Striking, memorable images. • Exciting slogans. • Audience is able to “get their hands on it!” • Placement - Made for casual glances. In store.

  15. Social Media • It’s “cool” • Covers an enormous amount of people. • Can be specific to user (they know everything about you!) • Audience interacts with advertisement.

  16. Facebook

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