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USG Securock Glass-Mat Sheathing Launch Campaign

USG presents innovative exterior sheathing meeting ASTM C1177 criteria. Achieve national distribution, technical expertise, and high brand awareness. Launch plan ready for unique glass-mat sheathing.

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USG Securock Glass-Mat Sheathing Launch Campaign

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  1. SECUROCKTM Glass-Mat Sheathing Wallboard Division October 17, 2008

  2. PRESENTING USG SECUROCK GLASS-MAT SHEATHING Design is complete Plan is in place Ready to LAUNCH

  3. PROJECT OBJECTIVE Develop a unique exterior sheathing meeting or exceed all ASTM C1177 criteria that will compete in the profitable and growing glass-mat sheathing category.

  4. PRODUCT DIFFERENTIATION Customers associate the USG brand with: • National distribution plan • Knowledgeable sales force • Recognized industry leadership • Technical expertise • Full portfolio of products • High brand awareness with architects and commercial contractors USG Brand

  5. TECHNICAL PERFORMANCE Glass-Mat Facer • Green in color • Branding printed on face of panel Core Composition • Moisture- and mold-resistant core • Core treated with active mold inhibitors

  6. STOCKING INFORMATION Stocked lengths • Empire • 1/2" and 8' • 5/8" and 8' and 9' • Sperry • 1/2" and 8' and 10' • 5/8" and 8' Unit sizes • 1/2" = 50-piece units • 5/8" = 40-piece units No end tapes Full truckload shipments only • 1/2" = 24/msf • 5/8" = 17/msf

  7. MARKETING CAMPAIGN Objective • Support regional launch for West and Central regions while developing a three-year plan to support national expansion and sustaining activities Goals • Create awareness with Architects, Contractors and Dealers • Establish distribution with L&W and Specialty Dealers • Secure trials with Contractors • Convert specifications to Securock glass-mat sheathing Message Highlights • We’ve got you covered. Inside and out.

  8. BRANDING

  9. SALES SUPPORT Literature • Installation guide – WB2451 • Submittal – WB 2452 • Warranty – WB2453 • 1/2” Sample – WB2445 • 5/8” Sample – WB2446

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