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Cruising in the Caribbean

Cruising in the Caribbean. A fast growing leisure travel industry. The Cruise Industry: Facts. The industry forecasts 16 million passengers in 2011, a 6.6% increase over 2010

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Cruising in the Caribbean

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  1. Cruising in the Caribbean A fast growing leisure travel industry

  2. The Cruise Industry: Facts • The industry forecasts 16 million passengers in 2011, a 6.6% increase over 2010 • In 2010, a record of 15 million passengers are forecasted to have cruised, with 11.1 million originating in North America • The cruise industry is the fastest-growing category in the leisure travel market, enjoying an average annual passenger growth rate of approximately 7.4% per annum since 1980

  3. The Cruise Industry: Facts • The average length of a cruise is nearly 7 days • The Caribbean is the #1 destination with 41.3% of capacity in 2010

  4. Benefits of Cruising the Caribbean • For many, cruising is an ideal way to sample the variety of landscapes and cultures the islands have to offer • Why go to one destination when you can sample the best of many?

  5. Benefits of Cruising: The Ships • Cruise ships today offer a variety of amenities and facilities • Examples: surf pools, planetariums, LED movie screens, golf simulators, water parks, self-leveling billiard tables, in-suite Jacuzzis, ice rinks, rock-climbing walls, bungee-trampolines, and much more • “Today’s new ships feature facilities to accommodate family members of all generations travelling together, a market that is ideally suited for Caribbean cruising”

  6. Cruise Passenger Profile • CLIA Cruise Liner Industry Association defines the cruiser target market as adults 25 years or older, with household earnings of $40,000+ (represents 43% of US population) • Cruisers spend, on average, approximately $1,770 per person, per week for their cruise • Cruisers average age is 50 years of age with a household income of $109,000. 69% are college graduates and post-graduates. 86% are married and 62% work full-time

  7. Cruise Passenger Profile • Family cruising has been growing in popularity • 37% of all cruise vacations involve children • Carnival Cruise Lines estimates that its cruise ships carry 180,000 children every year

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