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Don’t Make Me Think

Don’t Make Me Think. Highly Recommend Resource!. A Common Sense Approach to Web Usability Steve Krug. So you want a user-friendly site… what’s most important?. Nothing important should ever be more than two clicks away Be consistent Speak the user’s language Leave plenty of whitespace

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Don’t Make Me Think

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  1. Don’t Make Me Think Highly Recommend Resource! A Common Sense Approach to Web Usability Steve Krug

  2. So you want a user-friendly site… what’s most important? • Nothing important should ever be more than two clicks away • Be consistent • Speak the user’s language • Leave plenty of whitespace • Don’t make me think

  3. Quick Exercise • Find a site that’s too cluttered

  4. Why do we care? • Puzzling over things that don’t matter to us tends to sap our energy and enthusiasm – and time • On the internet, the competition is always just one click away, so if you frustrate users they’ll head somewhere else.

  5. Things that make us think • Names of things • Things that aren’t obviously clickable Jobs Employment Opportunities Job-O-Rama Results

  6. searching • Do I have to think about how to search? Keyword Title Author

  7. How we really use the web • We’d like to think users will read our site from top to bottom, then make choices. • What really happens?

  8. Users don’t read, they scan • Usually in a hurry • Don’t really need to read everything • We’re good at it • Far Side: blah blah GINGER blah blah blah blah GINGER blah blah blah • Focus on words/phrases that match our goal (plus trigger words – free, sale, etc.)

  9. satisficing • Users often don’t take the time to make optimal choices • Often choose the first reasonable option – satisfice • Study of fire commanders – didn’t compare options, took first reasonable plan, did mental test for problems, took action • Satisficing definitely applies to choosing web pages (no penalty, easier to click than weigh options)

  10. Muddling through • Users often don’t take the time to figure out how things work (why? May not care) • Find a way to achieve goal (even if know it’s not optimal), continue to do it that way • Examples? • May have completely wrong views about how things really work • Even true of “savvy” users • Ex: type entire URL into Yahoo search box every time

  11. What’s the lesson? • If your audience is going to act like you’re designing billboards, then design billboards.

  12. Exercise • “How to” suggestions come in later chapters • For now, our goal is to recognize the issue • With a partner • Review 3-4 websites • At least one site should be geared toward purchasing something • For each site, first identify your potential goal (e.g., visit a university site, think of yourself as prospective student, etc.) • What questions arise as you use the site? • Do you notice any techniques that are really effective? • Submit: a list of sites with your critiques on BB. Be prepared to share with class.

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