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Growing Your Business Online Local Search Results

Growing Your Business Online Local Search Results. Scott Gallagher Facebook.com/ ScottPGallagher. Who is Scott Gallagher ?. Father, Author, Entrepreneur, Adrenalist Graduated University in 2000 with a H.B.Comm – specialty in marketing

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Growing Your Business Online Local Search Results

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  1. Growing Your Business OnlineLocal Search Results Scott Gallagher Facebook.com/ScottPGallagher

  2. Who is Scott Gallagher? • Father, Author, Entrepreneur, Adrenalist • Graduated University in 2000 with a H.B.Comm – specialty in marketing • Founded Local Internet Marketing Agency in 2005 – now over 200 business clients • Co-Found NAPAREX in 2009. In 2010, NAPAREX delivered more than 51,000 packages and grossed $1.1MM. • Co-Found Local Marketing Source in 2009. • Authored the Accelerated Program for Local Online Marketers. Over 100 videos, 60+ sales and operation documents, transcripts and live support. • Speaker and Coach for SEO Pro, Stompernet’s elite 4-day live workshop, priced at $5997. • is located near Chicago and is focused on Personal and Home Care Service businesses.

  3. Today You’re Going to Learn • What is required to rank #1 on the major search engines for your Local Business in both the Organic and Local Results – for FREE! • Learn about Google Places • Listings • Citations & Links • Reviews & Check Ins • Ranking Factors in Listings • Local Citation Sources • Citations Acquisition Strategies • Review Acquisition Strategies • Local Review Websites & Filters • What is required to rank #1 on the major search engines for your Local Business in both the Organic and Local Results – for FREE! • Learn about Google Places • Listings • Citations & Links • Reviews & Check Ins • Ranking Factors in Listings • Local Citation Sources • Citations Acquisition Strategies • Review Acquisition Strategies • Local Review Websites & Filters

  4. Before we Start, don’t forget about Measuring and Refining your Strategy Successful entrepreneurs will have many systems to measure the performance of the business • Rankings • Referrals and Traffic • Citations • Leads and Sales • Costs Take Notes and Screen Shots!

  5. Growing Your Business OnlineListings

  6. Local Search Results Triggers • A geo-mod can be any term that signifies a geographical location, such as a city, town, village, airport code, zip code, postal code, local jargon, state, country, county among many other terms • Geo-Locating - include IP address, GPS location, cellular triangulation and user input • A business needs quality transparency and exposure

  7. Local Marketing Engines • Data providers • Search engines • Review sites • Local directories • Local social network sites

  8. Growing Your Business OnlineRanking Factors in Listings

  9. Local On-the-Page Factors for the Website Location Pages • Regional or within a specific province or state, country or even city or suburb • Well defined and have appropriate geo-mod keywords in content Geo Content • Content should be focused around the geo location as discussed in the Organic Search Results section Geo Themes • Entire theme should have geo intent • Audience messaging on website focused on all common interests of the audience or potential customers • All images properly tagged for location

  10. LOCAL Listings - Tools and Tips • Profile completed 100%-info should be unique and very focused on customer • Get Google to do a free business shoot • Have a physical address • Establish your NAP or name, address, phone # • Upload testimonial videos or walk-through video • Use all five of your categories and claim with Google’s suggested results first • Testimonials and reviews are very important

  11. What to avoid in Local Listings Stay away from: • Using 800 Numbers • P.O. / UPS Boxes • Multiple Place Pages / location • go to LMS Places [http://bit.ly/LMSplaces] • Using Phone Number Tracking • having multiple pages for one single business in one single location

  12. Growing Your Business OnlineCitations and Links

  13. Ranking Methodology Qualified Traffic + Conversion = SALES • Online Marketing efforts should provide your target audience with a high impact, high value experience while they're spending their time online considering the business in question. • provide high-quality effective transparency and exposure of the business online • do not chase the algorithm • the big secret in Internet marketing is providing value to the end-user.

  14. Citations and Links • Citations are references of the company on another webpage, using the NAP • Location and theme related content • On occasion, search engines and these data providers collect information from public sources • Competitive citation acquisition • Local and theme content • Such as local networking groups • Joint ventures • Social media marketing is a component of Internet Marketing • Theme related authoritative exposure

  15. Growing Your Business OnlineLocal Reviews and Check-Ins

  16. Review Benefits • Reviews accomplish three things: • Ranking • Conversion • Service Area Establishment • Directly from one of Google’s pages: “This section describes how you can mark up your rating information to use images (for example, an image of four stars) to convey ranking information.” • Implement Customer Review Acquisition Strategy • Ranking • Conversion • Service Areas • Quantity vs. Quality

  17. Review Misc. Components • Profiles- discussing online profiles for local business and agency • Filters • Rich Snippets • Review Acquisition Strategies - simple review system • Review Sites

  18. Growing Your Business OnlineLocal Citation Sources Presented By Scott Gallagher

  19. Data Providers Major Search Engines Google Places Yahoo Local Bing Local Facebook Places Major Data Providers YellowPages.com UniversalBusinessListing Acxiom infoUSA Secondary Data Providers Best of the Web Local Amazon.com Hotfrog OpenList Dexknows Merchant Circle InsiderPages Discoverourtown.com Angie’s List Judy’s Book Local.com Geo Directories Theme Directories AOL Local Search GetFave.com Addresses.com GenieKnows.com Edmunds.com LocalMatters UrbanSpoon.com

  20. Public Sources • Other sources include: • Company annual reports • SEC information • Federal, State and City governments • Business magazines • Newspapers, local publication • Postal service

  21. Local Based Sites Local Search Engines • Crawl each other Local Blogs • Great place to get listed • Search [geomod] blog • Reference Organic SEO videos Locally-Focused Directories • Well-indexed • Associated with particular city or region Growing Your Business Online-Citation Sources

  22. Theme Based Sites • Focused on topics and keywords • NING Network- “Couriers of the World” • [geomod] directory • [theme keyword] directory • [theme] blog • Reference Organic SEO videos Theme -Based Growing Your Business Online- Citation Sources

  23. Social Media “art of using different types of media for social interaction” More influence, more trust and authority Effective marketing = building authority Reference videos 142-1000 and 142-2000 Growing Your Business Online-Citation Sources

  24. Growing Your Business Online Citation Acquisition Strategies

  25. Competitive Analysis • Competitive Analysis • Local Directories, Publications, Networking Groups (Chamber of Commerce) • Joint Ventures • Theme Related Citations • Social Media • Non-Conventional Citations

  26. Growing Your Business Online Review Acquisition Strategies

  27. Review Acquisition Strategy Should not solicit reviews - recognize when a customer is pleased and encourage a review overview of reviews what are reviews the value of receiving reviews different review sites implications to the search engines good versus bad reviews customer e-mail template

  28. Example Email to Our Customers

  29. Growing Your Business Online Local Review Sites

  30. Local Reviews Website List

  31. Review Filters • Review filter's algorithmic processes • Reviews are never deleted by the review filter • The best word of mouth is organic and unsolicited • Both positive and negative reviews can be affected • SEO helps here too Good Reviews Bad Reviews

  32. What People Are Saying “…when we want to know what the heck is going on with Local, we call Scott” “…invested thousands before finding Scott and his team. They pay for themselves and the others!”

  33. What Now? • Download our FREE “How to Dominate Google Places” Report from www.WONmarketing.comwith your email. • Sign Up for our FREE Online Assessment & Analysis. http://bit.ly/marketinganalysis We limit ourselves to TWO (2) customers in any geographical region. We do get our customers #1 & #2.

  34. FREE Online Business Analysis Visithttp://bit.ly/marketinganalysis It’s FREE and the first step to evaluating what some of your next steps are – regardless of how and with who you choose to implement your online strategy Driving Qualified Traffic • Keyword Research. • Onsite Website Report • Competitive Analysis Report • Specific steps Converting Traffic • Audience Group Analysis • Tips and Suggestions to improve conversion of each group • A System

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