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Effective Messaging?? What’s In THEIR Interest!!

Effective Messaging?? What’s In THEIR Interest!!. New England Housing Network Dec. 6, 2013 David Fink, Policy Director Partnership for Strong Communities. The Only 4 Questions!. Who’s the audience? What’s the goal? What’s the message? What’s the medium?. The Audience. Internal?

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Effective Messaging?? What’s In THEIR Interest!!

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  1. Effective Messaging?? What’s In THEIR Interest!! New England Housing Network Dec. 6, 2013 David Fink, Policy Director Partnership for Strong Communities

  2. The Only 4 Questions! • Who’s the audience? • What’s the goal? • What’s the message? • What’s the medium?

  3. The Audience Internal? • Partners • State policymakers External? • Municipalities • Residents • Grass Roots • Students

  4. The Goal To Message or Not To Message? That is the Question!! Messaging: A Means, not an End! • Educate? • Establish credibility? • Spark action?

  5. The Message • NEVER – or RARELY – because it’s “the right thing to do.” • ALWAYS because it’s “in your interest to do it… and here’s why.” Towns:demog/econ needs, grand lists, volunteers Partners/Allies: more labor pool, more riders, less energy use and emission, less congestion, smaller achievement gap

  6. It’s Not What You Say, It’s How You Say It! • Race vs. Income • Occupations & Incomes • Confronting Fears

  7. The Medium • Appealing to Students, Zoning Commissioners • http://www.pschousing.org/news/rent-roulette

  8. The Medium • Establishing Credibility

  9. The Medium • Educating

  10. More Questions? David Fink Policy DirectorPartnership for Strong Communities 227 Lawrence Street Hartford, CT 06106 p. 860.244.0066 | c: 860.202.7418 david@pschousing.org www.pschousing.org

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