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Facing Challenges Together

Facing Challenges Together. Dimitris Agrafiotis, Public Relations Officer, Toyota Hellas Athens – 26 November 2005. Outline. Toyota in Europe Sustainability challenges as car manufacturer Toyota in Europe Sustainability challenges as car manufacturer. T oyota in Europe - M anufacturing.

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Facing Challenges Together

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  1. Facing Challenges Together Dimitris Agrafiotis, Public Relations Officer, Toyota Hellas Athens – 26 November 2005

  2. Outline • Toyota in Europe • Sustainability challenges as car manufacturer • Toyota in Europe • Sustainability challenges as car manufacturer

  3. Toyotain Europe - Manufacturing Investment: 4,841m €; +14,429 employees

  4. Toyota in Europe - Marketing &Sales • Investment 962 M € • 3,870 employees • 2,988 outlets • 52,000 employees at dealers • 916,000 vehicles • 50% from European production 3 + 10% 5% - 10% 2% - 5% - 2%

  5. Sustainability Challenges Ambient air quality, Emissions Demand, Mix Congestion, Equal Access Accidents, Security Employees, Customers and Communities Environment Energy Mobility Safety Quality of life

  6. CSR - Corporate Social Responsibility EXTERNAL Environmental & social challenges NGO/government demand Lack of trust Corporate value creation + Sustainable development INTERNAL Innovation Global competition Risk assessment PERFORMANCE

  7. Corporate Culture challenge kaizen genchi genbutsu respect teamwork

  8. ENGAGING WITH STAKEHOLDERS SOCIAL CONTRIBUTIONS Tackling the Challenge Guiding Principles Toyota Earth Charter Global Vision 2010 Environmental Policy Toyota Way PRODUCT STRATEGY MANUFACTURING STRATEGY Safe cars Green, clean & lean Health & safety Towards Zero Emissions Hybrid Synergy Drive Active Safety ISO14001 Safety first Recycling campaigns

  9. Engaging with Stakeholders

  10. Social Contributions Source: Porter & Kramer, Harvard Business Review, Dec 2002

  11. Strategic Philantropy 1. Corporate topics • Road safety • Environment • Technical and engineering education 2. Use of our core competencies • Engineering • Marketing • Affiliate network Source: Porter & Kramer, Harvard Business Review, Dec 2002

  12. Toyota Fund for Europe Toyota Motor Europe “Toyota Fund for Europe” 7 European Manufacturing Companies (EMC) 26 National Marketing & Sales Companies (NMSC) Social contributions activities

  13. Toyota Fund for Europe (TFfE): Principles • To strengthen Toyota corporate citizenship by promoting social contributions in Europe that meet the expectations: • (1) Focus on key problems close to our business • Environment • Road safety • Technical and engineering education (FY06 onwards) • (2) Enhance partnerships with NGOs 90% Through support/guidance to affiliated companies

  14. Toyota Fund for Europe: Project Selection Criteria Strategic alignment & accountability • Related to environment, road safety, technical and engineering education • Active involvement affiliates • Practical improvements & hands on experience • Teamwork (multistakeholder) • Pan-European and national level activity • Visibility

  15. Green Pack • Focus on Teachers • Pupils 11-16 years • Various materials • Relevance to curricula • Interactive (games, discussions, brainstorming) 2001 2002 2002 2003 2004 2005 2003

  16. A Partnership • National: Ministries of environment and education • Professional organisations: Teacher training centres, NGOs, environmental institutes, schools • Expert: Trainers, teachers, artists, editors, designers • Business: Toyota

  17. Schools for Sustainable Development Community Action Programme • Partnership to • promote ESD and local community environmental actions • Help people to improve theirneighbourhood   • Project & scope: • Giving grants to local schools near Toyota operations + technical and organisational supports • Toyota Motor Europe involves actively its affiliates in these countries and partners

  18. Eco-Schools • International programme for ESD • 13,000 schools in 31 countries • Mutli-level partnership with UNEP, NGOs, local authorities, active involvement of Toyota affiliates

  19. Ecological Automotion (1/2) • 59 groups of third grade high-school students from all over Greece (324 students) • 27 municipalities • 13 Local Unions of Municipalities and Communities • More than 2000 people attended the presentations of the students

  20. Ecological Automotion (2/2) • 17 theatrical performances • 12 song compositions • 25 video productions • 5 dance performances • 1 puppet show • 35 mock-ups • 22 paintings • 680 pictures • 65.000 hours that students spent during the implementation of the program

  21. MedSOS • Development and dissemination of a comprehensive water-conservation water package in Southern Europe • Education of over 1,000 students • Engagement of children into in-school water saving activities • Training of primary school teachers

  22. Further Development Business Civil society Public authorities Explore creative solutions for complex social problems

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