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Google+ Tutorial

Google+ Tutorial. April 30, 2013. Samantha Sestito. What to Expect. What is Google+? 3 What You Can Do On Google+ 5 Demographics of Google+ 7 Why Use Google+? 10 Google+ Homepage 12 Google+ Circles 14 Google+ Stream 17 Google+ Pages 19

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Google+ Tutorial

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  1. Google+ Tutorial April 30, 2013 Samantha Sestito NKAmarketing.com

  2. What to Expect • What is Google+? 3 • What You Can Do On Google+ 5 • Demographics of Google+ 7 • Why Use Google+? 10 • Google+ Homepage 12 • Google+ Circles 14 • Google+ Stream 17 • Google+ Pages 19 • Google+ Communities 22 • Google+ Hangouts 26 • Google+ Ripples 32 • Google +1 Button 37 • Creating Your Google+ Page 39 • Using Your Google+ Page 48 • Promoting Your Google+ Page 53 • Google+ Analytics 59 • B2B Companies on Google+ 68 • Google+ Best Practices 77 NKAmarketing.com

  3. What is Google+? NKAmarketing.com

  4. What is Google+? • A social networking service from Google • Social layer over all of its products and services • Aims to make all of Google’s services better • Search • Video • Mobile • Display • Offers • Local NKAmarketing.com

  5. What You Can Do On Google+ NKAmarketing.com

  6. What You Can Do • Follow other subscribers • Share and interact with others’ content • Make comments and Like posts • Create and categorize circles • Create events and hangouts • Tag other subscribers • Get real-time updates about the people in your network • Share your activity on Facebook and Twitter NKAmarketing.com

  7. Demographics of Google+ NKAmarketing.com

  8. Demographics NKAmarketing.com

  9. Demographics NKAmarketing.com

  10. Why Use Google+? NKAmarketing.com

  11. Why use Google+? • Trustworthy reviews • Can drive a 17% uplift in click-through rate (CTR) across all AdWords campaigns • Hangouts connect fans to brand personality • Google+ badge on homepage can drive consistent new Google+ followers • Safer sharing • Increase in traffic from Google URLs • 500 million Google+ users • Businesses can interact in different ways with different circles – “Circle-centric Marketing” • Influence Google search results NKAmarketing.com

  12. Google+ Homepage NKAmarketing.com

  13. Google+ Homepage • Feed of all recent activity from the accounts you follow on Google+ • Also shows popular posts and topics from accounts you are not following • Ones that are “trending” or “viral” on Google+ NKAmarketing.com

  14. Google+ Circles NKAmarketing.com

  15. Google+ Circles • Used to categorize and organize your contacts • Friends • Family • College • Clients • Etc. • Makes it easier to share what you want with who you want NKAmarketing.com

  16. Google+ Circles • Creating Circles • From your Circles page, click the “+” button to create a new circle • Drag and drop each user into the appropriate circle NKAmarketing.com

  17. Google+ Stream NKAmarketing.com

  18. Google+ Stream • See real-time updates about users in your network • Able to share posts to your circles • Can share posts to individual circles • Choose which circles to send content to • Set up sub-streams for people in different circles NKAmarketing.com

  19. Google+ Pages NKAmarketing.com

  20. Google+ Pages • Used for brands and businesses, not people • You can now add circles as a Google+ page • When a user follows a Google+ page, they receive that page’s content on their stream NKAmarketing.com

  21. Google+ Pages • Google+ page appears in search results • Number of Google+ followers • Brand picture • Follow button • Recent posts • Etc. NKAmarketing.com

  22. Google+ Communities NKAmarketing.com

  23. Google+ Communities • Businesses and individuals come together and have rich conversations around shared interests • Depending on the settings, you’ll be approved right away or have to be approved by owner/moderator NKAmarketing.com

  24. Google+ Communities • Create a community by clicking the blue “Create Community” button on the communities page • Start engaging discussions with Google+ users NKAmarketing.com

  25. Google+ Communities • Control your community’s privacy settings • Create public communities for consumers • Create private communities for employees, etc. NKAmarketing.com

  26. Google+ Hangouts NKAmarketing.com

  27. Google+ Hangouts • Real-time communication • Text, photos and live video • Can include up to 10 devices • Connect from any device NKAmarketing.com

  28. Google+ Hangouts • Create Hangouts with users in your circles NKAmarketing.com

  29. Google+ Hangouts • Check out Hangouts on Air • Broadcast them through YouTube NKAmarketing.com

  30. Creative ways to Hangout • Focus groups and case studies • Product launches • Set up events to have live hangouts for the page • Press conferences • Online tutorials or product demos • Interviews • Video conference with clients or employees • Concerts and performances • Customer service • Crowdsourcing NKAmarketing.com

  31. Creative ways to Hangout • Ex. Cadbury Hangouts • Created a chocolate version of their Google+ Page • Discussion with an Olympic athlete they sponsor • Had an informal discussion with chocolate tasters to speak about the basics of chocolate NKAmarketing.com

  32. Google+ Ripples NKAmarketing.com

  33. Google+ Ripples • Visualization tool to help you see how your public content is being spread across Google+ • How content is being shared and who is sharing it • Build relationships with your influencers • Look at other user’s ripples and see their influencers • Each ripple represents your reach NKAmarketing.com

  34. Google+ Ripples • Able to click on users’ names and view a preview of their post and their statistics • Able to directly add users to your circles NKAmarketing.com

  35. Google+ Ripples • Provide detailed information and statistics • Time-lapse • Influencers • Statistics • Languages NKAmarketing.com

  36. Google+ Ripples • To view Ripples for a public post in your stream, click the dropdown arrow at the top and click “View Ripples” NKAmarketing.com

  37. Google +1 Button NKAmarketing.com

  38. Google +1 Button • If you click it, you can share it on your feed and choose who to share it to • +1 Recommendations • Starts conversations • Number starts to accumulate underneath post and shows people in your network • Click +1 button for particular posts • Only display ads • People trust recommendations from people they already know • Adding the +1 button lets you run social-enabled campaigns across millions of sites • Work together with +1 buttons on search results, search ads, and your website NKAmarketing.com

  39. Creating Your Google+ Page NKAmarketing.com

  40. Creating Your Google+ Page • Choose an accessible Gmail account and log in • Ex. companymarketingteam@gmail.com • Click the Pages icon on the left • Click blue “Create a page” button • Or visit http://plus.google.com/pages/create NKAmarketing.com

  41. Creating Your Google+ Page • Choose a category NKAmarketing.com

  42. Creating Your Google+ Page • Fill out your information and agree to terms NKAmarketing.com

  43. Creating Your Google+ Page • Add a description and contact information • Update profile picture and cover photo NKAmarketing.com

  44. Creating Your Google+ Page • View your page and fill in any missing information NKAmarketing.com

  45. Creating Your Google+ Page • Ask your Google team to verify your Google+ page • Login to the Gmail account used to create the page • Click “Pages” on the left • Select “Manage this page” • Select “Verify your business” NKAmarketing.com

  46. Creating Your Google+ Page • Fill out a contact name for Google postcard • Postcard contains a verification PIN • Sent to your business address NKAmarketing.com

  47. Creating Your Google+ Page • When you receive the Google postcard, enter the PIN to complete the verification of your business NKAmarketing.com

  48. Using Your Google+ Page NKAmarketing.com

  49. Using Your Google+ Page • Claim your custom URL • Go to your profile • Click “Claim URL” button at top of page NKAmarketing.com

  50. Using Your Google+ Page • Use pre-approved URL or request a different one • If you request a URL you need to wait for approval • Confirm URL NKAmarketing.com

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