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An Post Mail Media Unit DM e-learning Platform

An Post Mail Media Unit DM e-learning Platform. IDN 2010 Amsterdam. About our target audience. I know everything! Don’t teach me!. I want instant sales!. I’m busy! Don’t disturb me!. I want fast results!. LEARNING. LEARNING. EARNING. Functionality. SOLUTION. INFORMATION. Why DM?

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An Post Mail Media Unit DM e-learning Platform

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  1. An PostMail Media UnitDM e-learning Platform IDN 2010 Amsterdam

  2. About our target audience I know everything! Don’t teach me! I want instant sales! I’m busy! Don’t disturb me! I want fast results!

  3. LEARNING

  4. LEARNING

  5. EARNING

  6. Functionality SOLUTION INFORMATION Why DM? Testimonials Campaign of the month Case studies Free publicity • Instant online help • One stop DM Shop • Databases • Design templates • Image library • Cost calculator

  7. The name game Results, Partner, Involvement, Easy, Free, Speed, Smart, Clever, Success, Profitable, Simple, Instant, Reliable, It works, I earn, Positive, Supportive, Focused, Tailored, Unique, Future, Value for money, Control, Up-to-date, New, No commitment, e-manage, Easypost, I send, source, the logical choice, Fast solutions, No-brainer

  8. Meaning ... • Click to succeed! • Impossible is possible • Success in your hands • All there, all here • All in one • Success is expected, if not predicted!

  9. Final result • WOW - Wonderful-Online-Working • Just add WOW-effect… • Delivers instant results… • WOW is NOW.. • Wanna know how? • Click on anpost.ie/WOW

  10. The WOW effect • Motion sensors on the post-boxes and billboards in key cities and towns nationwide saying “WOW” • DM Audio cards – the card says WOW when you open it • Jetwash WOW on the pavements in front of post offices in key locations • Rename public WiFi area’s in airports to “WOW, it’s free” with an MMU landing page

  11. The WOW effect contd. • Bluetooth marketing – place-specific messages in public locations – conference centres, business quarters in major cities, banks, airports, etc • SmallBusinessCan.com – banner advertising on similar websites • Social Media: Share your WOW effect • Crop circles on the fields • Trade press incl. clic2c

  12. Have you been WOWED?

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