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Appropriation as an Antimodernist Antidote

Appropriation as an Antimodernist Antidote. Buchloh and Baudrillard. Benjamin Buchloh. Every “act” requires a subject (duh?) Assume that the subject of the “act” is calculated and deliberate. Therefore, cognitive and theoretical intentions and performances are imposed upon the “act.”

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Appropriation as an Antimodernist Antidote

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  1. Appropriation as an Antimodernist Antidote Buchloh and Baudrillard

  2. Benjamin Buchloh • Every “act” requires a subject (duh?) • Assume that the subject of the “act” is calculated and deliberate. • Therefore, cognitive and theoretical intentions and performances are imposed upon the “act.” • “Each act of cultural appropriation constructs a simulacrum of a double negation, denying the validity of the individual and original production, yet denying equally the relevance of the specific context and function of the work’s own practice.”

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  4. Jean Baudrillard • Simulation Theory • Interaction between reality, symbols and society • Society has replaced reality and meaning with symbols and signs • Human experience is of a simulation of reality rather than reality itself.

  5. Before modernism: The image is clearly a placeholder for the real item that it represents • Modernism: Industrial revolution. Distinctions between image and reality break down due to the introduction of mass production. The concept of the original is threatened due to the precision of reproductive technologies. • Postmodernism: Simulacrum precedes the original and the distinction between reality and representation breaks down. There is only simulacrum • `

  6. An Example • Sherrie Levine http://www.aftersherrielevine.com/imagesA.html (Walker Evans)

  7. Vroom vroom • Appropriation is a vehicle to refute the tenets and principles of modernism. • The notion of immanence in particular. • Whodunnit? • Intrinsic vs extrinsic • The line between what is internal and external is blurred

  8. In summary • Art cannot be said absolutely to be about the authorship of the content of the work. • The plinth as an idea is toppled, and external factors must be considered. • The selection process of the appropriated work and the agency of the selector in its presentation validates the work in its new context.

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