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Group members ： 杨晓婷； 刘淦； 杨菊珊；黄舒婷；赖苑琛； 梁韵荧；廖晓丹；刘颖莉

Group members ： 杨晓婷； 刘淦； 杨菊珊；黄舒婷；赖苑琛； 梁韵荧；廖晓丹；刘颖莉. structure. Our investigation. Guess. Information collection. Comparison. Guess :. Franchising. Many stores are in other places. Information collection--profile. Established in: 1998 Headquarters: Dongguan

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Group members ： 杨晓婷； 刘淦； 杨菊珊；黄舒婷；赖苑琛； 梁韵荧；廖晓丹；刘颖莉

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  1. Group members： 杨晓婷； 刘淦； 杨菊珊；黄舒婷；赖苑琛； 梁韵荧；廖晓丹；刘颖莉

  2. structure Our investigation Guess Information collection Comparison

  3. Guess : Franchising Many stores are in other places.

  4. Informationcollection--profile Established in: 1998 Headquarters: Dongguan Headcount: more than 20,000 (2012) Product: bra, underwear, loungewear, shapewear, thermal cloth, socks, Bra Deserve…… Company form of organization：LLC

  5. Product& 企业MVC Product Features：changeable, fashionable, various Product Series：都市·缤纷派, 都市·俪人, 都市·丝语, 都市·锋尚 Consumer group：urban fashion women and adult Mission：为顾客创造悦时尚、越美丽的快乐生活 Vision ：成为世界级悦时尚内衣领导品牌 Core values ：responsible； brilliant；innovative； honest；hardworking；happy

  6. Our Investigation Location factors: Site: located at the corner of Shi Pai Dong; arounded by so many similar underwear shops agglomeration economies(集聚效益) Population: residents & SCNU and JNU students Hurg market. Traffic: Gangding on the west; Zhongshan Road W. on the east; connect Zhongshan Road and Huangpu Road. Traffic amount and visitors flowrate are large every day.

  7. Our Investigation And we were told that: • Business form: • Both LLC and Franchising • Foundation of the shop: • opened in 2008 • Market target: • college students

  8. Comparison vs

  9. comparison

  10. Comparison: advantage of city lady 林志玲 is the speaker of the brand image Improve the popularity of the enterprise Star effect(明星效应)

  11. Thanks for watching！！！

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