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College of Engineering Graduate Student Recruiting

College of Engineering Graduate Student Recruiting. November 15, 2013. Agenda. Results Strategy Innovations Lessons Learned Next Steps. Results - Ph.D. Enrollment. Results - URM Ph.D. Enrollment. Results - Masters Enrollment. Results - URM Masters Enrollment. Strategy.

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College of Engineering Graduate Student Recruiting

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  1. College of EngineeringGraduate Student Recruiting November 15, 2013

  2. Agenda • Results • Strategy • Innovations • Lessons Learned • Next Steps

  3. Results - Ph.D. Enrollment

  4. Results - URM Ph.D. Enrollment

  5. Results - Masters Enrollment

  6. Results - URM Masters Enrollment

  7. Strategy • Full Funding All Ph.D. Students • Some Partial Master’s Fellowships (Domestic, Diversity) • Individual Attention and Persistent Follow Up • Ph.D. Application Fee Waivers (Innovation #1) • Institutional Name Exchanges (Innovation #2) • Ph.D. Enrollment Surveys (Innovation #3)

  8. Innovation #1 - Ph.D. Application Fee Waivers • Target 1,000 New Engineering Ph.D. Applicants • Pay All Admissions Application Fees • 3.70+ Cumulative Undergraduate GPA • Desire Ph.D. in engineering • Utilize a Variety of Sources • Create Seamless Online Waiver Process with Rackham • Increase Undergraduate GPA of New Ph.D. Cohort • Increase Ph.D. Admission Selectivity • Increase Domestic, Female & Underrepresented Minority Student Applications/Enrollment

  9. Innovation #1 - Ph.D. Application Fee Waivers • Email Invitation on Behalf of Dean and Associate Dean • Acknowledge Academic Excellence • Highlight Ph.D. Full Funding • Provide Concise List of Offerings (i.e. departments, degrees, areas of concentration) • Invite Students to Apply with Fee Waivers • Simple Instructions with Rackham Website • Ask Students to Contact Us with their Intentions • Send Timely Reminders to Those Who Do Not Respond

  10. Results - Ph.D. Application Fee Waivers

  11. Innovation #2 – Institutional Name Exchanges • Byproduct of National Name Exchange • Engineering Only • Target All Students, Including URM • Target Entire Senior/Junior Class of Students • Target Desired Cohort Only • Exchange Lists of Students Between Institutions • In Compliance with FERPA and Registrar’s Office • Second Option of Exchanging Message

  12. FY13 Results – Institutional Name Exchanges

  13. FY14 Early Results – Institutional Name Exchanges

  14. Innovation #3 – Ph.D. Enrollment Surveys • Survey All CoE Ph.D. Admitted Students • Enrolling and Not Enrolling • Launch April 16, Reminders April 17, 18, 19 • Where Enrolling? • Why Enrolling There? • Where Did We Rank? • How Could We Have Done Better? • $$$$ Questions

  15. Results – Ph.D. Enrollment Surveys Surveyed (261) Responses (217) Response Rate (83%)

  16. Results – Ph.D. Did Not Enroll Surveys Surveyed (351) Responses (279) Response Rate (76%)

  17. Enrolled – Who Did We Beat Out?

  18. Did Not Enroll – Who Did We Loose Too?

  19. Did Not Enroll – How Did We Rank?

  20. Did Not Enroll – Why Did We Loose?

  21. Did Not Enroll –Areas of Improvement? Is there anything else that University of Michigan could have done to convince you to enroll for your PhD in our College of Engineering? If yes, then what can be fixed?

  22. Did Not Enroll – More Money? Other Universities • Maryland (2) • Cal Tech (1) • Carnegie Mellon (1) • Harvard(1) • Iowa State (1) • Nebraska (1) • Ohio State (1) • RIT (1) • Notre Dame (1) • Washington (2) • U of Penn (1) • UC Irvine (1) • RIT (1) • Purdue (1) • Princeton (1) • Northwestern (2) • SUNY Stony Brook (1)

  23. Lessons Learned • Focus on the Target (3.70+ GPA) • More URM #’s May Currently Exist • 2 or More Ethnicity Field (check Ethnicity Code) • Not Indicated Ethnicity Field (check vs. internal database) • Utilize Faculty Input for Institutional Name Exchanges • Prospects Want Personalized Attention (call and email) • Use Individual Mass Email Merge (not group emails) • Social Media Outlets are Overrated • Believe, Work Hard, Stay the Course

  24. Next Steps • NCID Diversity Conversations Grant Proposal • M-ENGINE, Michigan Engineering National Graduate Institutional Name Exchange (consortium of 50-100 engineering institutions, largest U.S. database for engineering graduate student recruiting) • Some Masters Application Fee Waivers Tied to GEM Fellowships • Goal of 3.80 Average GPA for CoE Ph.D. Cohort • Goal of 25% CoE URM Ph.D. Students • Goal of 20% CoE URM Master’s Students

  25. Questions?

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