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How to link communications measurement to the bottom line

How to link communications measurement to the bottom line. A Ragan Teleseminar By Katie Delahaye Paine CEO KDPaine & Partners, LLC February 23, 2005. The World According to Martians. Results = ROI Hard Numbers Charts & Graphs. Work = Reviewing results Looking at spreadsheets

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How to link communications measurement to the bottom line

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  1. How to link communications measurement to the bottom line A Ragan Teleseminar By Katie Delahaye Paine CEO KDPaine & Partners, LLC February 23, 2005

  2. The World According to Martians Results = • ROI • Hard Numbers • Charts & Graphs Work = • Reviewing results • Looking at spreadsheets • Downsizing

  3. Work = Schmoozing Lunching Opportunistic creativity The World According to Venutians • Results = • A busy trade show • An award • A front page headline

  4. Thank You! • For more information on measurement, subscribe to The Measurement Standard, www.themeasurementstandard.com • To start developing your own dashboard or for a copy of this presentation go to: http://www.measuresofsuccess.com • Or call me at 1-603-868-1550 • Or give us your business card and we'll be happy to send it to you

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