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Pattern Discovery: an Example with Sequential Patterns [Agrawal and Srikant 1996]. <( )( )>. <( )( )>. “ Rosa had lunch , then later put on some sunglasses while going to the beach ”. <( )( )>. <( )( )( )>.
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Pattern Discovery: an Example with Sequential Patterns [Agrawal and Srikant 1996] <( )( )> <( )( )> “Rosa had lunch, then later put on some sunglasses while going to the beach” <( )( )> <( )( )( )> <( )( )> <( )( )> <( )( )> <( )( )> <( )( )( )> Support“How many people?”6 Frequency“What proportion?”6/10 <( )( )( )> < > <( )( )> A frequent behavior is followed by at least 50% of people is a frequent sequence! <( )( )( )>
Pattern Discovery: What if contextual information is available? <( )( )> Contextual Information <( )( )> Workingor Not working <( )( )> <( )( )( )> <( )( )> <( )( )> <( )( )( )> <( )( )( )> <( )( )> <( )( )( )>
Pattern Discovery: What if contextual information is available? <( )( )> Contextual Information <( )( )> Workingor Not working <( )( )> <( )( )( )> <( )( )> Sunny or Rainy <( )( )> <( )( )> <( )( )( )> isfrequent but: • 6 out of 6 working • none not working Problem: larger proportion of working people <( )( )( )> <( )( )> <( )( )( )>
Pattern Discovery: What if contextual information is available? <( )( )> Contextual Information <( )( )> Workingor Not working <( )( )> <( )( )( )> <( )( )> Sunny or Rainy <( )( )> <( )( )> <( )( )( )> isfrequent but: • 6 out of 6 working • none not working Problem: larger proportion of working people <( )( )( )> <( )( )> <( )( )( )>
Pattern Discovery: What if contextual information is available? <( )( )> Contextual Information <( )( )> Workingor Not working <( )( )> <( )( )( )> <( )( )> Sunny or Rainy <( )( )> <( )( )( )> is NOT frequent but: • All not workingandsunny • Does NOT appearelsewhere Problem: toosmall proportion of not working and sunny <( )> <( )( )( )> <( )( )> <( )( )( )>
Pattern Discovery: What if contextual information is available? <( )( )> Contextual Information <( )( )> Workingor Not working <( )( )> <( )( )( )> <( )( )> Sunny or Rainy <( )( )> <( )( )( )> is NOT frequent but: • All not workingandsunny • Does NOT appearelsewhere Problem: toosmall proportion of not working and sunny <( )> <( )( )( )> <( )( )> <( )( )( )>
Pattern Discovery: What if contextual information is available? <( )( )> Contextual Information <( )( )> Workingor Not working <( )( )> <( )( )( )> <( )( )> Sunny or Rainy <( )( )> <( )( )( )> isfrequent: • For all day types • Considered as generallyfrequent <( )> <( )( )( )> <( )( )> <( )( )( )>
Pattern Discovery: What if contextual information is available? <( )( )> Contextual Information <( )( )> Workingor Not working <( )( )> <( )( )( )> <( )( )> Sunny or Rainy <( )( )> <( )( )( )> isfrequent: • For all day types • Considered as generallyfrequent <( )> <( )( )( )> <( )( )> <( )( )( )>