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Unit 1. Business English. Text A. International Trade. Words and Expressions currency n. 货币 dubious adj. 可疑的 equivalent adj. 相等的;相当的 forge vt. 达成,使形成;打制;锻 造 immobile adj. 不能移动的;不动的 incur vt. 招致;蒙受
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Unit 1 Business English
Text A International Trade • Words and Expressions • currency n. 货币 • dubious adj.可疑的 • equivalent adj.相等的;相当的 • forge vt.达成,使形成;打制;锻 造 • immobile adj. 不能移动的;不动的 • incur vt. 招致;蒙受 • prolifically adv.多生产的;大量生产的 • retaliation n.报复;报仇 • surplus n.盈余;过剩
Text A International Trade • Words and Expressions • tariff n.关税 • unit n.单位,计算数量的基准。 • absolute advantage 绝对优势 • diminishing returns 报酬递减 • exchange control 外汇管理 • factors of production生产要素 • laws of comparative costs 比较成本优势理论 • marginal cost 边际成本 • net gain净利,净收入
Text A International Trade • Words and Expressions • opportunity cost 机会成本 • production possibility curves 生产可能性曲线 • quotas 配额,限额 • terms of trade 贸易条件 • structural unemployment 结构性失业
Text B Trade Frictions and Protectionism • Words and Expressions • assault v/n.袭击,攻击 • bipartisan n.两党连立的 • by-product n.副产品 • bubble n.泡沫,幻想的计划 • counterweight n.平衡物,平衡力 • deflation n.通货紧缩,缩小 • democrat adj.(美国)民主党的 • depreciation n.贬值,减价,跌落 • enact n.制定法律,颁布,扮演
Text B Trade Frictions and Protectionism • Words and Expressions • erroneous adj.错误的,不正确的 • fiasco n.惨败,大失败,可耻的下场 • foray vi/n.袭击 • fray n.冲突,争论 • heat up v.加热 • inescapable adj.逃不掉的,不可避免的 • insulate vt.隔离,使绝缘 • intensification n.激烈化,增强明暗度 • legislation n.立法,法律的制定(或通过)
Text B Trade Frictions and Protectionism • Words and Expressions • lethal adj.致命的 • ominous adj.预兆的,不吉利的 • portent n.征兆 • protectionism n.保护主义 • recession n.不景气,退后,工商业衰退 • reminiscent adj.回忆往事的 • republican adj/n.(美国)共和党 的,共和党人 • Seattle n.西雅图 • sentiment n.情操,情感,情绪,观点
Text B Trade Frictions and Protectionism • Words and Expressions • sluggish adj.行动迟缓的 • stem v.滋生,阻止 • subsidy n.补助金,津贴 • treacherous adj.背叛的,背信弃义的 • underscore vt/n.划线于……下,强调; 底线 • economic climate 经济形式,经济气候 • hollow out 挖出,挖掘,挖空 • intervene in 插手,干预,调停
Text B Trade Frictions and Protectionism • Words and Expressions • market transparency 市场明朗度 • trade frictions 贸易摩擦 • trade liberalization 贸易自由化
Business Writing Automatic Reply • Important Notes • 发送收条时: • 表明邮件已收到 • 表明将尽快处理邮件 • 外出自动答复: • 外出的时间 • 处理邮件的频率 • 紧急联系方式
Business Writing Automatic Reply • Sample 1 外出自动回复 • To Whom It May Concern: I will be leaving the office for a business trip from September 7th and will not return until September 11th. I may have very limited access to emails during this period. If you have any business requests, please contact our Assistant Sales Director——Mr. Jimmy Hudson, at jimmy_hudson@sunflower.com. Jimmy will be responsible for the coordination of all the conventional sales operations during my absence. For other inquiries, please contact my personal assistant, Miss Rebecca Mendoza, at: Rebecca_mendoza@sunflower.com. I will respond as soon as I can. In case of anything urgent, please call my cell phone. Thank you for your understanding. Yours sincerely, Allen Jones Sales Director Sunflower Corporation
Business Writing Automatic Reply • Sample 2 外出自动回复 • Dear Sir / Madam: I shall be out of the office during my annual vacation from September 7th through to October 7th. I will not have access to my email account during this period. I will respond as soon as I can. In case of anything urgent, please call my cell phone. Thank you for your understanding. Regards, Allen Jones Sales Director Sunflower Corporation
Business Writing Automatic Reply • Sample3 收条 • To Whom It May Concern: I would like to confirm receipt of your email regarding the subject of [xx]. I will review it and get back to you as soon as I can. Thank you, Allen Jones Sales Director Sunflower Corporation
Business Writing Automatic Reply • Sample 4 离职 • To Whom It May Concern: I am no longer the Sales Director with Sunflower Corporation hence; this email account will be terminated on September 30th. Please send your future email correspondence to allen_jones@abbc.com. Thank you for your cooperation. Yours truly Allen Jones
Business Dialogue First and Further Contact • Dialogue 1 • (A=Harvey B=Victoria C=Lian D=Lok) • A: Hi, Victoria. Where have you been? I’ve been really busy. • B: I’ve been busy too, Harvey. My friend just got back from her trip. She said she was sitting next to some tea farmers on the plane. Their names were Lian and Lok and they specialized in White tea. • A: You think it’s Lian and Lok Lee? • B: Yes, Harvey. The Silver Heaven people. If I……if we could get a contract with them, well it would do a lot for my…… for the company. They’re here somewhere but I can’t find their stall. • A: Well, would you mind very much postponing your search while I have a break? • B: I haven’t tried the far end yet. • C: What a lovely spread! • B: Would you like to try some? This gentleman will help you…… See you, Harvey. • A: Hello, Are you interested in trying some tea? • C: Yes, An orange pekoe, thank you. • A: Of course. • A: And you sir? • D: I think I’d like to sit down. • A: Of course, here, have a seat.
Business Dialogue First and Further Contact • Dialogue 2 • (A=Lian B=Harvey C=Lok) • A: Hmm. This tea is interesting. • B: Yes, it’s from umm…… • A: It’s from the Fujian region of China. • B: So you know a bit about teas? • A: A bit. • B: Ah. Let me introduce myself, I’m Harvey Judd. I’m the Chief Purchasing Officer at Hale and Harvey. You can call me Harvey. • A: Pleased to meet you, Harvey. I’m Lian and this is my husband, Lok. • C: How do you do? I’m sorry, my English could be better. • B: It sounds fine to me…… Do you mind if I call you Lok? • C: Not at all.