Karen Devaney Saoirse Murray Olivia O’Hara Eamonn Sweeney

1. Karen Devaney Saoirse Murray Olivia O’Hara Eamonn Sweeney

2. Background Info • Unclear exactly what year Apple was founded, approximately 1977 • Founded by Steve Jobs and Steve Wozniak • Founded in Los Altos California. • Currently Headquartered in Cupertino, California • Listed on NASDAQ and Dow Jones • Worlds most valuable company since 2011

3. What do they sell? • Hardware Devices • Services (in the cloud)

4. Hardware Devices • iPhone • iPad • iPod • iMac • MacBooks • Apple TV • MacPro

5. Services • iCloud – A cloud backup service for Apple Devices • iBooks – An eBook store similar to the Kindle Store • App Store – A facility to download applications for both Macs and iOS devices

6. Services • iTunes – Apple’s class leading Music store and library • Game Center – Allows users of iOS devices to play games with each other over the internet • iMessage – A messaging service between Apple Devices • FaceTime – Allows video calling between Apple Devices

7. Where do they sell them? • Apple’s own chain of retail stores • Apple Store online • Through selected 3rd party sellers

8. Apple Stores • Apple Stores are specific stores that sell Apple products and accessories • They provide free workshops, tutorials and after sales services • Most of Apple’s sales in the US is via Apple Stores or apple.com

10. Marketing

11. Marketing Strategy • Apple’s Marketing Strategy – Sell On Value, Not Price • Apple’s marketing strategy relies on building products THEY are going to be using themselves (for example, the iPhone was built because Apple employees were unsatisfied with their mobile phones, so they built the phone they would want to use).

12. Slogans • “1,000 songs in your pocket” used to promote the first generation ipod (2001) • “Loving it is easy. That’s why so many people do” (iPhone5)

13. Adverts • Here are some of the ads that Apple use to advertise their products. • Their ads are very simple but effective. • http://www.youtube.com/watch?v=szrsfeyLzyg • http://www.youtube.com/watch?v=vM9U70HgLsQ http://www.youtube.com/watch?v=E98Eyl5Et0w

15. Steve Jobs

16. Early Life • Born 1955, California • Grew up with parents who spoilt him • In 1970s set up Apple Computers with Steve Wozniak • The company was set up in Job’s parents garage and their first computer was the Apple

17. 1980s • Apple grew rapidly during the booming computer industry and their Graphical User Interface proved popular with users • In 1987 following a dispute with the company's Managing Director Jobs was fired from Apple by the board of directors • Jobs later described this as the best thing that could have happened to him • He set up NeXT computers and had limited success

18. Return to Apple • Apple had very limited success in the 1990s losing out Microsoft in the PC market • Apple was on the brink of bankruptcy in 1997 when jobs returned • He launched the first iMac which was the first computer to break the convention of dull computers and included a suite of useful software

19. Finance • €156 Billion of worldwide sales last year • 80,000 employees worldwide including 2000 in Cork • Profit of €8.2Billion for last quarter • Over 100 Billion dollars worth of cash on hand • https://www.google.com/finance?q=NASDAQ:AAPL

20. The future... • Apple spent 3 billion on R and D last year so what can we expect • An iWatch has been heavily speculated on • Future iterations of the iPad, iMac and iPhone are expected