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Social Products Template Guide

Social Products Template Guide. 2010 Product Template Guide for Integrated Marketing Deck 1. Social Products – Table of Contents Bookmarks to each of the individual mocks (you must be in presentation mode to utilize bookmark slide links).

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Social Products Template Guide

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  1. Social ProductsTemplate Guide 2010 Product Template Guide for Integrated Marketing Deck 1

  2. Social Products – Table of ContentsBookmarks to each of the individual mocks (you must be in presentation mode to utilize bookmark slide links) • Community Trends & Insights [TOC Editorial, TOC Sponsored] • Community TV [TOC] • Editorial Community [with Editorial Guest Expert, with Sponsored Guest Expert] • Branded Community [TOC] • WebMD Answers [Homepage] • Funded [Search Results, Editorial Answer, Top Answers Destination TOC, Top Answers Destination Tool] • Sponsored [Search Results, Search Results with ISI, Sponsored Answer, Sponsored Answer with ISI, Top Answers Destination TOC, Top Answers Destination Tool]

  3. Community TV (part 1 of 2) 8 1 3 2 5 6 4 7 9 8 11 10 12 • Page Title (Max 50 characters) • Funded by (company name) • Funded by (company logo) • Video Content • Video Title • Image Target • Video Thumbnails (no more that 4 up) • Image target for thumbs • Greek text • Editorial Community Driver • Community name • Link text (or greeked) • Guest Expert Module • Usually keep greeked • Request otherwise for image; Dr name; description text

  4. Community TV (part 2 of 2) 8 1 2 3 5 6 4 7 9 8 11 10 12 • Discussion – greeked unless specified • Ads [company] • ICM • Title (Max 52 Characters) • Links (up to 3 bullets; Max 50 characters per bullet) • Logo • Related From WebMD • Featured Image Target • Featured article title (Max 50 Characters) • Featured article description (Max 110 characters) • Secondary 1 Article link (Max 50 characters) • Secondary 2 Article link (Max 50 characters) • Secondary 3 Article link (Max 50 characters) • Secondary 4 Article link (Max 50 characters) • Secondary 5 Article link (Max 50 characters) • Event Library – greeked unless specified • Upcoming Events – greeked unless specified

  5. Community Guest Expert Trends & Insights – Editorial 5 1 3 2 5 5 4 7 6 • Page Title (Max 50 characters) • Funded by (company name) • Add community name & image target • Funded by (company logo) • Related From WebMD • Featured Image Target • Featured article title (Max 50 Characters) • Featured article description (Max 110 characters) • Secondary 1 Article link (Max 50 characters) • Ads [company] • ICM • Title (Max 52 Characters) • Links (up to 3 bullets; Max 50 characters per bullet) • Logo • Poll Title (Max 25 characters) • Poll Question • Poll Answers/Options http://www.preview.webmd.com/parenting/guest-expert-10/default.htm

  6. Community Guest Expert Trends & Insights – Sponsored 8 1 2 3 4 4 5 6 7 • Page Title (Max 50 characters) • Sponsored by (company name) • Sponsored by (company logo) • Main promo art (look and feel of brand) • Promo text • Sponsored Expert (greeked unless requested) • Ads [company] • Related From WebMD • Section title (greek unless requested) • Featured Image Target • Featured article title (Max 50 Characters) • Featured article description (Max 110 characters) • Secondary 1 Article link (Max 50 characters) • Poll Title (Max 25 characters) – branded • Poll Question • Poll Answers/Options http://www.preview.webmd.com/parenting/guest-expert-10/default.htm

  7. Editorial Community – with Editorial Guest Expert 4 1 2 4 3 5 4 • Editorial community (provide a link to a current editorial community destination) • Editorial Expert Module (Expert Tag) • Expert Name or greek • Image target for expert • Descriptive Text: Write or Greek • Editorial Guest Expert Module (Guest Expert Tag) • Expert Name or greek • Image target for expert • Editorial Guest Expert Post (Guest Expert Tag) • Post Title or greek • Beginning of post (Max 50 Characters) • Editorial Expert Post (Expert Tag) • Post Title or greek • Beginning of post (Max 50 Characters) • Ads [company] http://www.preview.webmd.com/parenting/guest-expert-10/default.htm

  8. Editorial Community – with Sponsored Guest Expert 4 1 2 4 3 • Editorial community (provide a link to a current editorial community destination) • Sponsored Guest Expert Module • Expert Name • Image target for expert • Sponsored Guest Expert Post • Post Title • Beginning of post (Max 50 Characters) • Ads [company] http://www.preview.webmd.com/parenting/guest-expert-10/default.htm

  9. Branded Community – Sponsored 6 1 2 3 2 5 4 6 6 • Page Title (Max 50 characters) • Sponsored by (company logo) • Center Well Branded Content Box • Brand Style • Subtitle (Max 50 Characters) • Discussions • Entry 1 • Discussion | Resource | Tip (choose one) • Link Quote • Description • Poster’s name • Experts • Main Expert • Name or Greek • Descriptive Text: Write or Greek • Secondary Expert • Name or Greek • Sponsored Guest Expert • Name or Greek • Ads [company] http://www.preview.webmd.com/parenting/guest-expert-10/default.htm

  10. WebMD Answers – Homepage 1 • Ads [company] http://www.answers.webmd.com

  11. WebMD Answers – Funded Search Results (Editorial) 1 3 5 2 6 4 • Question (Max 50 characters) • Navigation links • Write or Greek • Write or Greek • Write or Greek • Answers From WebMD Experts • Question (1): Write or Greek • Answer teaser: Write or Greek • Question (2): Write or Greek • Answer teaser: Write or Greek • Answers From WebMD Medical Reference • Question (1): Write or Greek • Answer teaser: Write or Greek • Question (2): Write or Greek • Answer teaser: Write or Greek • Ads [company] • Other Right Rail Module Options • ICM • Accordion ICM • Top Answers Accordion • Editorial Drivers • Notes: • Funded logo or attribution does not appear on Result pages • The 2 paragraphs of disclaimer text appears at the bottom of all pages http://answers.webmd.com/answers.aspx?ques=Do+I+have+a+cold

  12. WebMD Answers – Funded Answer (Editorial) 1 3 4 2 • Question (Max 50 characters): • Brought to you by: [brand/company logo] • Doctor’s name: Write or Greek • Institution: Write or Greek • Answer content: Write or Greek • Photo target (optional): • Next Question: Write or Greek • Ads [company] • Other Right Rail Module Options • ICM • Accordion ICM • Top Answers Accordion • Editorial Drivers http://answers.webmd.com/

  13. WebMD Answers – Funded Top Answers Destination TOC (Editorial) 6 1 5 2 6 4 3 7 • Top [Insert Topic] Questions (Max 50 characters): • Brought to you by: [brand/company logo] • QA Main Answer Module • Featured QA • Category: (ie Joint Pain) • Question: Write or Greek • Doctor’s name: Write or Greek • Institution: Write or Greek • Health Community Editorial Driver • [Topic] Community • Subtext: Write or Greek • Editorial Driver • Title: Write or Greek • Subtext: Write or Greek • Button text: Write or Greek • Attribution • Company/Brand logo: • Ads [company] • Other Right Rail Module Options • ICM • Accordion ICM • Top Answers Accordion • Editorial Drivers http://answers.webmd.com/

  14. WebMD Answers – Funded Top Answers Destination Tool (Editorial) 6 1 5 2 3 6 7 4 • Top [Insert Topic] Questions (Max 50 characters): • Brought to you by: [brand/company logo] • Tool Navigation Topics • Topic (1) [Highlighted] • Topic (2) • Topic (3) • Topic (4) • QA • Question: • Answer • Doctor’s name: Write or Greek • Institution: Write or Greek • Answer Content: Write or Greek • Next Question: Write or Greek • Attribution • Company/Brand logo: • Ads [company] • Editorial Driver • Title: Write or Greek • Subtext: Write or Greek • Button text: Write or Greek • Other Right Rail Module Options • ICM • Accordion ICM • Top Answers Accordion • Editorial Drivers • WebMD Answers Module http://answers.webmd.com/

  15. WebMD Answers – Sponsored Search Results 1 3 6 2 4 7 5 • Question (Max 50 characters) • Navigation links • Write or Greek • Write or Greek • Write or Greek • Answers From our Sponsor • Sponsor logo: [brand/company] • Question (1): Write or Greek • Doctor’s name: Write or Greek • Medical Institution: Write or Greek • Answer teaser: Write or Greek • Answers From WebMD Experts • Question (1): Write or Greek • Answer teaser: Write or Greek • Question (2): Write or Greek • Answer teaser: Write or Greek • Answers From WebMD Medical Reference • Question (1): Write or Greek • Answer teaser: Write or Greek • Question (2): Write or Greek • Answer teaser: Write or Greek • Ads [company] • Other Right Rail Module Options • ICM • Accordion ICM • Top Answers Accordion • Editorial Drivers http://answers.webmd.com/

  16. WebMD Answers – Sponsored Search Results with ISI (option1) 1 3 6 2 4 7 8 5 • Question (Max 50 characters) • Navigation links • Write or Greek • Write or Greek • Write or Greek • Answers From our Sponsor • Sponsor logo: [brand/company] • Question (1): Write or Greek • Doctor’s name: Write or Greek • Medical Institution: Write or Greek • Answer teaser: Write or Greek • Answers From WebMD Experts • Question (1): Write or Greek • Answer teaser: Write or Greek • Question (2): Write or Greek • Answer teaser: Write or Greek • Answers From WebMD Medical Reference • Question (1): Write or Greek • Answer teaser: Write or Greek • Question (2): Write or Greek • Answer teaser: Write or Greek • Brand ISI Box (Pharma) • Write or Greek • Ads [company] • Other Right Rail Module Options • ICM • Accordion ICM • Top Answers Accordion • Editorial Drivers http://answers.webmd.com/

  17. WebMD Answers – Sponsored Search Results with ISI (option2) 1 3 7 2 8 4 5 6 • Question (Max 50 characters) • Navigation links • Write or Greek • Write or Greek • Write or Greek • Answers From WebMD Experts • Question (1): Write or Greek • Answer teaser: Write or Greek • Question (2): Write or Greek • Answer teaser: Write or Greek • Answers From WebMD Medical Reference • Question (1): Write or Greek • Answer teaser: Write or Greek • Question (2): Write or Greek • Answer teaser: Write or Greek • Answers From our Sponsor • Sponsor logo: [brand/company] • Question (1): Write or Greek • Doctor’s name: Write or Greek • Medical Institution: Write or Greek • Answer teaser: Write or Greek • Brand ISI Box (Pharma) • Write or Greek • Ads [company] • Other Right Rail Module Options • ICM • Accordion ICM • Top Answers Accordion • Editorial Drivers http://answers.webmd.com/

  18. WebMD Answers – Sponsored Answer 1 3 4 2 • Question (Max 50 characters): • From our Sponsor: [brand/company logo] • Doctor’s name: Write or Greek • Institution: Write or Greek • Answer content: Write or Greek • Sponsored Next Question: • Write or Greek • Ads [company] • Other Right Rail Module Options • ICM • Accordion ICM • Top Answers Accordion • Editorial Drivers http://answers.webmd.com/

  19. WebMD Answers – Sponsored Answer with ISI (option1) 1 3 4 5 2 • Question (Max 50 characters): • Brought to you by: [brand/company logo] • Doctor’s name: Write or Greek • Institution: Write or Greek • Answer content: Write or Greek • Sponsored Next Question: • Write or Greek • Brand ISI Box (Pharma) • Write or Greek • Ads [company] • Other Right Rail Module Options • ICM • Accordion ICM • Top Answers Accordion • Editorial Drivers http://answers.webmd.com/

  20. WebMD Answers – Sponsored Answer with ISI (option2) 1 4 5 2 3 • Question (Max 50 characters): • Brought to you by: [brand/company logo] • Doctor’s name: Write or Greek • Institution: Write or Greek • Answer content: Write or Greek • Brand ISI Box (Pharma) • Write or Greek • Sponsored Next Question: • Write or Greek • Ads [company] • Other Right Rail Module Options • ICM • Accordion ICM • Top Answers Accordion • Editorial Drivers http://answers.webmd.com/

  21. WebMD Answers – Sponsored Top Answers Destination TOC 6 1 5 2 6 4 3 7 • Top [Insert Topic] Questions (Max 50 characters): • You Ask, [brand/company] Answers • QA Main Answer Module • Featured QA • Category: (ie Joint Pain) • Question: Write or Greek • Doctor’s name: Write or Greek • Institution: Write or Greek • Health Community Editorial Driver • [Topic] Community • Subtext: Write or Greek • Editorial Driver • Title: Write or Greek • Subtext: Write or Greek • Button text: Write or Greek • Attribution • From our sponsor: [Company/Brand logo] • Ads [company] • Other Right Rail Module Options • ICM • Accordion ICM • Top Answers Accordion • Editorial Drivers http://answers.webmd.com/

  22. WebMD Answers – Sponsored Top Answers Destination Tool 6 1 5 2 6 3 7 4 • Top [Insert Topic] Questions (Max 50 characters): • You Ask, [brand/company] Answers • Tool Navigation Topics • Topic (1) [Highlighted] • Topic (2) • Topic (3) • Topic (4) • QA • Question: • Answer • Doctor’s name: Write or Greek • Institution: Write or Greek • Answer Content: Write or Greek • Sponsored Next Question: Write or Greek • Attribution • Company/Brand logo: • Ads [company] • Editorial Driver • Title: Write or Greek • Subtext: Write or Greek • Button text: Write or Greek • Other Right Rail Module Options • ICM • Accordion ICM • Top Answers Accordion • Editorial Drivers • WebMD Answers Module http://answers.webmd.com/

  23. For more information, please contact your Integrated Marketing Design Team.

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